- Amy and a classmate worked on creating a music video over several months from September 2009 to April 2010. They researched music videos, analyzed songs and videos, created storyboards and designs, filmed and edited footage, and created supplemental materials like a marketing plan. They worked as a team to complete the project, with each contributing ideas, though the classmate felt Amy could have been more involved in editing and supplemental tasks. In the end, they managed to finish the project on time despite some inconsistent work periods.

1. -1Date: Task:
21.09.09 Today Amy researched both music videos and short films and
came to the decision we would like to create a music video, we
then went on to look at possible song choices. I also wrote up
a Brief of the task.
23.09.09 Amy and I decided on using the song “Let me Hook Up With
Your Brother” by Fire Drive Tiger. We then went on to looking
at music videos we would like to analyse.
24.09.09 I analysed Katy Perry’s music video for “I Kissed a Girl”.
26.09.09 I redrafted my analysis.
28.09.09 I analysed the lyrics of Lady Gaga’s “Just Dance” video.
30.09.09 I started a shot by shot analysis of Lady Gaga’s “Just Dance”
music video.
01.10.09 I carried on with my shot by shot analysis of Lady Gaga’s “Just
Dance” music video.
03.10.09 I carried on with my shot by shot analysis of Lady Gaga’s “Just
Dance” music video.
05.10.09 I carried on with my shot by shot analysis of Lady Gaga’s “Just
Dance” music video.
09.10.09 I carried on with my shot by shot analysis of Lady Gaga’s “Just
Dance” music video.
12.10.09 I analysed the final shot by shot analysis of Lady Gaga’s “Just
Dance” music video.
15.10.09 I looked at Amy’s shot by shot analysis and we talked about
the things we liked and were going to use.
20.10.09 We wrote up our permission for song use and analysed the
lyrics to Fire Drive Tiger’s “Let Me Hook Up With Your Brother”.
23.10.09 We created the basic concept of our music video and started
to think about what we could include in the footage.
16.10.09 Next we researched successful music videos and watched the
ones that were successful.
20.10.09 We then thought about what made the videos successful and
started our genre assignment PowerPoint.
28.10.09 We carried on with our genre assignment PowerPoint.
08.11.09 In this lesson we wrote up what we thought made a good
music video so that we could reference this when planning our
video.
12.11.09 I analysed a successful music video.
16.11.09 I redrafted my successful music video analysis.
18.11.09 Amy and I created questionnaires for our target audience.

2. 20.11.09 We distributed the questionnaires then calculated the results
and analysed them.
21.11.09 Wrote a key concepts music analysis.
25.11.09 Compared our key concept music analyses and decided on
what worked and what we liked.
28.11.09 Researched similar bands to Fire Drive Tiger.
01.12.09 Explored how the image of artists change to constantly appeal
to the audience.
02.12.09 Wrote up the development of our story.
02.12.09 Created a PowerPoint to pitch our idea to our class.
14.12.09 Carried on with the PowerPoint.
15.12.09 Performed our pitch to the class.
16.12.09 Wrote up a shot by shot story board for our music video.
17.12.09 Carried on writing up a shot by shot story board for our music
video.
18.12.09 Carried on writing up a shot by shot story board for our music
video.
18.12.09 Designed the kind of characters and actors we wanted to use
and started to think about costume.
19.12.09 Sited out the locations for our main character’s scenes.
19.12.09 Did the same as above but for the band and also started to
think about the location.
22.12.09 Designed the costume we wanted for our main characters.
22.12.09 Drew up a storyboard.
23.12.09 Carried on drawing up our storyboard.
27.12.09 Carried on drawing up our storyboard.
28.12.09 Carried on drawing up our storyboard.
29.12.09 Carried on drawing up our storyboard.
02.01.10 Created a list of things we will need to film our music video and
wrote up the problems we thought we might anticipate.
15.01.10 Filmed and edited our video.
15.01.10 Filmed and edited our video.
17.01.10 Filmed and edited our video.
19.01.10 Filmed and edited our video.
22.01.10 Filmed and edited our video.
25.01.10 Filmed and edited our video.
26.01.10 Filmed and edited our video.
27.01.10 Filmed and edited our video.
28.01.10 Filmed and edited our video.

3. 28.01.10 Re-storyboarded a section of the video.
29.01.10 Filmed and edited our video.
04.02.10 Edited our video
05.02.10 Edited our video.
06.02.10 Edited our video.
07.02.10 Wrote up a list of editing that went into the video and explained
it.
06.02.10 Wrote up a piece on the problems we anticipated.
07.02.10 Received some feedback from our rough cut and wrote it up
explaining what we were going to change.
08.02.10 Filmed and edited our video.
09.02.10 Filmed and edited our video.
10.02.10 Edited our video.
11.02.10 Feedback we received from our final product, we created and
gave out questionnaires and then logged the results.
12.02.10 Wrote up a Brief of the ancillary task, Wrote a marketing plan.
15.02.10 Re-drafted our marketing plan. Searched for useful images for
inspiration.
19.02.10 Found and analysed images we would like to use for our
ancillary task.
22.02.10 Found and analysed images we would like to use for our
ancillary task.
25.02.10 Researched and wrote up how the CD covers and the adverts
link into other artist’s music videos.
01.03.10 Wrote up the main images I wanted to use for the ancillary task
and explained why.
04.03.10 Created colour and font designs and got feedback on which
ones to use.
06.03.10 Created final designs for the ancillary task.
07.03.10 Received and logged feedback on ancillary designs.
08.03.10 Created designs for the logo.
17.03.10 Received and logged feedback on the logo designs.
19.03.10 Researched and wrote up photography of bands, what I liked
and what I didn’t and how I can use it.
22.03.10 Wrote up what I learnt from my ancillary task research and
how I am going to use it.
23.03.10 Created final band photography, wrote about why I chose
those images and wrote about what I am going to do with
them.
24.03.10 Scripted the pod cast for our evaluation.

4. 25.03.10 Filmed pod cast.
26.03.10 Edited Pod cast.
05.04.10 Wrote up and created PowerPoints for our Evaluation.
07.04.10 Wrote up and created PowerPoints for our Evaluation.
10.04.10 Wrote up and created PowerPoints for our Evaluation.
11.04.10 Wrote up and created PowerPoints for our Evaluation.
13.04.10 Wrote up and created PowerPoints for our Evaluation.
16.04.10 Wrote up and created PowerPoints for our Evaluation.
17.04.10 Wrote up and created PowerPoints for our Evaluation.
19.04.10 Wrote up and created PowerPoints for our Evaluation.
I think Amy and I managed our time fairly well but could have been more
consistent with our working. We tended to relax and then have to work hard at
the last minute to get things done. However we did manage to complete our
task and I am pleased with the overall product.
I think Amy and I worked well as a team, we both gave ideas for the
development of the story and I felt Amy was always willing to try new ideas. I
felt Amy was good at thinking logically about how to overcome an obstacle
and worked well with the camera. I felt however she could have been more
involved in the editing of the video and the creating of the ancillary task.
Although I realise only one person can work on it at a time I would have liked
to have had her helping in the more technical side of the project. Overall I
think we were a good team.