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Going Loco: From Planes to Trains
                                   BY TRAIN
                               E




                                                     LOCO2
                          OP
                         EUR




                                   MA           SY
                                        DE EA




                                                      loco2.com
                                                        @loco2
                                                     #CPEurope




Monday, 3 September 12
Eyjafjallajökull


                                         BY TRAIN
                                     E




                                                           LOCO2
                                OP
                               EUR




                                         MA           SY
                                              DE EA




Monday, 3 September 12
Ash cloud


                                      BY TRAIN
                                  E




                                                        LOCO2
                             OP
                            EUR




                                      MA           SY
                                           DE EA




Monday, 3 September 12
L O C O 2


                                     Metric tons of CO2 per day


                     Volcano
                  Eyjafjallajökull
                  150,000 tons




                                                       BY TRAIN
                                                   E




                                                                         LOCO2
                                              OP




                                                                                                       Source: http://bit.ly/planevolcano
                                             EUR




                                                       MA
                                                            DE EA
                                                                    SY

                                                                                 http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/



Monday, 3 September 12
L O C O 2


                                      Metric tons of CO2 per day
                                                                                                      European aviation industry
                      Volcano                                                                               344,109 tons
                   Eyjafjallajökull
                   150,000 tons




                                                        BY TRAIN
                                                    E




                                                                          LOCO2
                                               OP




                                                                                                        Source: http://bit.ly/planevolcano
                                              EUR




                                                        MA
                                                             DE EA
                                                                     SY

                                                                                  http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/



Monday, 3 September 12
L O C O 2


                                      Metric tons of CO2 per day
                                                                                                        European aviation industry
                      Volcano                                                                                 344,109 tons
                   Eyjafjallajökull
                   150,000 tons




                                                                                  Estimated CO2 saved due to
                                                                                        grounded flights
                                                                                             206,465 tons



                                                        BY TRAIN
                                                    E




                                                                          LOCO2
                                               OP




                                                                                                          Source: http://bit.ly/planevolcano
                                              EUR




                                                        MA
                                                             DE EA
                                                                     SY

                                                                                    http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/



Monday, 3 September 12
L O C O 2




                                   BY TRAIN
                               E




                                                     LOCO2
                          OP
                         EUR




                                   MA           SY
                                        DE EA




Monday, 3 September 12
L O C O 2




       Web Search Interest: europe train

       Worldwide, 2010                           E
                                                     BY TRAIN




                                                                       LOCO2
                                            OP
                                           EUR




       Source: Google.com/insights                   MA
                                                          DE EA
                                                                  SY




Monday, 3 September 12
L O C O 2




                                                             EU
                                                                  MA
                                                                       DE E




                                   BY TRAIN
                               E




                                                     LOCO2
                          OP
                         EUR




                                   MA           SY
                                        DE EA




Monday, 3 September 12
L O C O 2


                           Electrification of European railways


         Other             Electrified   Other                                Electrified               Other                  Electrified


                                                                                                            20%
                           30%
                                        47%
                                                                              53%
             70%
                                                                                                                          80%



                    1990                        2009                                                             today




                                                          BY TRAIN
                                                      E


                                                                                     Source: UIC: Energy consumption and CO2 of World Railway sector
                                                                            LOCO2
                                                 OP
                                                EUR




                                                          MA
                                                               DE EA
                                                                       SY
                                                                                                            http://bit.ly/PsScDz



Monday, 3 September 12
L O C O 2


                         How we power our trains




                                           BY TRAIN
                                       E


                                                                     Source: UIC: Energy consumption and CO2 of World Railway sector
                                                             LOCO2
                                  OP
                                 EUR




                                           MA
                                                DE EA
                                                        SY
                                                                                            http://bit.ly/PsScDz



Monday, 3 September 12
L O C O 2


             Without flying....




                                            BY TRAIN
                                        E




                                                              LOCO2
                                   OP
                                  EUR




                                            MA
                                                 DE EA
                                                         SY           Source: http://my.1010uk.org



Monday, 3 September 12
L O C O 2


                 With flying....




                                             BY TRAIN
                                         E




                                                               LOCO2
                                    OP
                                   EUR




                                             MA
                                                  DE EA
                                                          SY           Source: http://my.1010uk.org



Monday, 3 September 12
L O C O 2




                                   BY TRAIN
                               E




                                                     LOCO2
                          OP
                         EUR




                                   MA           SY
                                        DE EA




Monday, 3 September 12
L O C O 2




                                                                         EU
                             How can trains compete?


                         Price

                         Length of journey
                                                                              MA
                                                                                   DE E
                         Ease of booking




                                               BY TRAIN
                                           E




                                                                 LOCO2
                                      OP
                                     EUR




                                               MA           SY
                                                    DE EA




Monday, 3 September 12
L O C O 2


                         Eurostar vs. Aviation




                                          BY TRAIN
                                      E




                                                            LOCO2
                                 OP
                                EUR




                                          MA           SY
                                               DE EA




Monday, 3 September 12
L O C O 2


                                           Beyond Eurostar....




                          2%
                         Planes
                         Failed to make a booking




                                                              BY TRAIN
                                                          E



                                                                                        Source: http://www.responsibletravel.com/copy/press-release-european-train-
                                                                                LOCO2
                                                     OP
                                                    EUR




                                                              MA
                                                                   DE EA
                                                                           SY
                                                                                                               travel-proves-difficult-to-book




Monday, 3 September 12
L O C O 2


                                           Beyond Eurostar....




                          2%                                                        67%
                         Planes
                         Failed to make a booking
                                                                                    Trains
                                                                                        Failed to make a booking




                                                              BY TRAIN
                                                          E



                                                                                          Source: http://www.responsibletravel.com/copy/press-release-european-train-
                                                                                LOCO2
                                                     OP
                                                    EUR




                                                              MA
                                                                   DE EA
                                                                           SY
                                                                                                                 travel-proves-difficult-to-book




Monday, 3 September 12
L O C O 2


                                           Beyond Eurostar....




                          2%                                                        67%
                         Planes
                         Failed to make a booking
                                                              vs                    Trains
                                                                                        Failed to make a booking




                                                              BY TRAIN
                                                          E



                                                                                          Source: http://www.responsibletravel.com/copy/press-release-european-train-
                                                                                LOCO2
                                                     OP
                                                    EUR




                                                              MA
                                                                   DE EA
                                                                           SY
                                                                                                                 travel-proves-difficult-to-book




Monday, 3 September 12
L O C O 2

                         Doing things differently




                                           BY TRAIN
                                       E




                                                             LOCO2
                                  OP
                                 EUR




                                           MA           SY
                                                DE EA




Monday, 3 September 12
L O C O 2




                                   BY TRAIN
                               E




                                                     LOCO2
                          OP
                         EUR




                                   MA           SY
                                        DE EA




Monday, 3 September 12
L O C O 2




                                                                               Bookmarkable URLs

                                                                               International payments

                                                                               Print at home tickets




               Carbon calculator

               Choose your own seat

               Fewest clicks from search
               to book
                                                     BY TRAIN
                                                 E




                                                                       LOCO2
                                            OP
                                           EUR




                                                     MA           SY
                                                          DE EA




Monday, 3 September 12
L O C O 2




                                                                  EU
               Our mission:

               Make booking a
                                MA
               train as easy as    DE                                  E

               booking a flight
                                        BY TRAIN
                                    E




                                                          LOCO2
                               OP
                              EUR




                                        MA           SY
                                             DE EA




Monday, 3 September 12
BY TRAIN
                               E




                          OP
                         EUR

                                   MA
                                        DE EA
                                                SY   LOCO2
                                                     loco2.com
                                                       @loco2




Monday, 3 September 12

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Loco2 Planes vs Trains

  • 1. Going Loco: From Planes to Trains BY TRAIN E LOCO2 OP EUR MA SY DE EA loco2.com @loco2 #CPEurope Monday, 3 September 12
  • 2. Eyjafjallajökull BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 3. Ash cloud BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 4. L O C O 2 Metric tons of CO2 per day Volcano Eyjafjallajökull 150,000 tons BY TRAIN E LOCO2 OP Source: http://bit.ly/planevolcano EUR MA DE EA SY http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/ Monday, 3 September 12
  • 5. L O C O 2 Metric tons of CO2 per day European aviation industry Volcano 344,109 tons Eyjafjallajökull 150,000 tons BY TRAIN E LOCO2 OP Source: http://bit.ly/planevolcano EUR MA DE EA SY http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/ Monday, 3 September 12
  • 6. L O C O 2 Metric tons of CO2 per day European aviation industry Volcano 344,109 tons Eyjafjallajökull 150,000 tons Estimated CO2 saved due to grounded flights 206,465 tons BY TRAIN E LOCO2 OP Source: http://bit.ly/planevolcano EUR MA DE EA SY http://www.informationisbeautiful.net/2010/correction-apology-planes-or-volcano/ Monday, 3 September 12
  • 7. L O C O 2 BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 8. L O C O 2 Web Search Interest: europe train Worldwide, 2010 E BY TRAIN LOCO2 OP EUR Source: Google.com/insights MA DE EA SY Monday, 3 September 12
  • 9. L O C O 2 EU MA DE E BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 10. L O C O 2 Electrification of European railways Other Electrified Other Electrified Other Electrified 20% 30% 47% 53% 70% 80% 1990 2009 today BY TRAIN E Source: UIC: Energy consumption and CO2 of World Railway sector LOCO2 OP EUR MA DE EA SY http://bit.ly/PsScDz Monday, 3 September 12
  • 11. L O C O 2 How we power our trains BY TRAIN E Source: UIC: Energy consumption and CO2 of World Railway sector LOCO2 OP EUR MA DE EA SY http://bit.ly/PsScDz Monday, 3 September 12
  • 12. L O C O 2 Without flying.... BY TRAIN E LOCO2 OP EUR MA DE EA SY Source: http://my.1010uk.org Monday, 3 September 12
  • 13. L O C O 2 With flying.... BY TRAIN E LOCO2 OP EUR MA DE EA SY Source: http://my.1010uk.org Monday, 3 September 12
  • 14. L O C O 2 BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 15. L O C O 2 EU How can trains compete? Price Length of journey MA DE E Ease of booking BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 16. L O C O 2 Eurostar vs. Aviation BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 17. L O C O 2 Beyond Eurostar.... 2% Planes Failed to make a booking BY TRAIN E Source: http://www.responsibletravel.com/copy/press-release-european-train- LOCO2 OP EUR MA DE EA SY travel-proves-difficult-to-book Monday, 3 September 12
  • 18. L O C O 2 Beyond Eurostar.... 2% 67% Planes Failed to make a booking Trains Failed to make a booking BY TRAIN E Source: http://www.responsibletravel.com/copy/press-release-european-train- LOCO2 OP EUR MA DE EA SY travel-proves-difficult-to-book Monday, 3 September 12
  • 19. L O C O 2 Beyond Eurostar.... 2% 67% Planes Failed to make a booking vs Trains Failed to make a booking BY TRAIN E Source: http://www.responsibletravel.com/copy/press-release-european-train- LOCO2 OP EUR MA DE EA SY travel-proves-difficult-to-book Monday, 3 September 12
  • 20. L O C O 2 Doing things differently BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 21. L O C O 2 BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 22. L O C O 2 Bookmarkable URLs International payments Print at home tickets Carbon calculator Choose your own seat Fewest clicks from search to book BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 23. L O C O 2 EU Our mission: Make booking a MA train as easy as DE E booking a flight BY TRAIN E LOCO2 OP EUR MA SY DE EA Monday, 3 September 12
  • 24. BY TRAIN E OP EUR MA DE EA SY LOCO2 loco2.com @loco2 Monday, 3 September 12