The document discusses ways to localize and personalize teaching English as a foreign language using coursebooks and materials. It suggests rooting explanations, examples, activities and texts in the local culture and experiences of students rather than focusing exclusively on British or American culture. Techniques include using modeling to share personal experiences, asking localized questions, incorporating student discussions into lessons, and translating vocabulary and phrases into students' native language. The goal is to make English learning more relevant and memorable by connecting it to students' realities.