The document discusses the importance of defining goals for a website by getting input from key stakeholders. It recommends determining the site's mission, short and long term goals, intended audience, and reasons people would visit the site. Stakeholders can provide input through formal meetings or informal discussions. Their feedback should be analyzed to identify the most important goals and group them into categories to guide the site design. The finalized goals should then be documented and included in the site design chapter.

1. Information Archetecture Tutorial Lesson 1 By: Webmonkey Staff

2. It sounds simple enough, but there are a lot of bad sites on the web. A bad site begins with bad ideas, and poorly conceived goals. If you don ’ t know what you ’ re trying to achieve, why bother building a site? For your site.

4. SO, HOW DO YOU START? First, determine who are the most important people then let them run their mouth. Make sure there is healthy communication between the people involved. You want them to feel like they are contributing to the site.

5. FORMAL DEFINITION vs. INFORMAL DEFINITION Once you determine you the most important people are you have to decide whether you want to do go through a formal or informal process of defining goals. What are the differences between the two?

6. A formal definition process involves calling meetings with key players, setting agendas and preparing questions. It is time sensitive and requires keen sharp project management skills. Though just as effective, and informal definition process involves talking to people one-at-a-time, taking notes and following up when necessary. Scale and time should determine which to use.

7. -What is the mission or purpose of the organization? -What are the short/long term goals of the site? -Who is the intended audience? -Why will people come to your site? Asking Questions Asking Questions

8. Help the world to become a better place To help the less fortunate become more To become well known throughout the world What is the mission or purpose of the organization? What is the mission or purpose of the organization?

9. What are the short/long term goals of the site? Short Term Goal Short Term Goal Short Term Goal What are the short/long term goals of the site? Long Term Goal

10. Who is the intended audience? Why will people come to your site? Children? Teens? Adults? Only the best service! The best products We have the best prices!

15. . once agreement is reached by those involved: DOCUMENT GOALS

16. . you Publicly your client Publish

17. . If there's time you should write a summary of the goals. Because these goals are the basis to your design document

18. . Once goals are published you then create the first chapter of the design document Guess what the first chapter is called! GOALS!

19. Sources: http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1 http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1#Define_the_Site.27s_Goals http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1#Ask_Questions http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1#Filter_the_Answers http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial_-_Lesson_1#Design_Document_-_Site_Goals