The document outlines promotional activities and organizational structures for Sony's product demonstrations across various locations in Russia and Ukraine. It details the staffing schedules for promoters, training requirements, and comparisons with competitors in terms of setups and operational strategies. Additionally, it specifies equipment used in demonstrations and locations of studios and retail partnerships.

1. like.no.other™

2. like.no.other™
1. HD World
2. VAIO Solutions
3. BRAVIA Theatre
4. Alpha Solutions
5. Steady Shot demo
6. DVD recording demo
Concept
51
3
6 4 2

3. like.no.other™
1. M.Video – MEGA-2
2. M.Video – Schelkovo
3. M.Video – Kuzminki
4. Technosila – MEGA-1
5. MT Group – Matrix
6. M.Video – Prazhskaya
7. M.Video – Pavlova
8. MWM - Karavan
Moscow
S-Petersburg
Kiev
Location (08.2007)

4. like.no.other™
Location

5. like.no.other™
1. Moscow - MEGA-2

6. like.no.other™
2. Moscow - Schelkovo

7. like.no.other™
3. Moscow - Kuzminki

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4. Moscow - MEGA-1

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5. S-Petersburg - Matrix

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6. S-Petersburg - Prazhskaya

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7. S-Petersburg - Pavlova

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8. Kiev - Karavan

13. like.no.other™
• Each Studio works every day from 10 a.m. to 10
p.m. (accordingly shops business hours)
• Promoter works the whole day (1 free hour – for
lunch).
• 2 promoters work at one studio.
Schedule: 2 days – one promoter, 2 days –
another.
• In Kiev 3 promoters work at one studio.
IV. Organization. Promoters

14. like.no.other™
•Once a quarter each promoter attends
trainings on base of SONY training centre.
• Each quarter each promoter passes test of
SONY products. It allows to estimate each
promoter’s knowledge.
• There is a motivation system for promoters
which make them to have good knowledge.
(promoter which have good estimation is
going to be promoted)
IV. Organization. Promoters

15. like.no.other™
KDL-40X2000
VGN-AR21SR
HDR-UX7
Blu-Ray
1. HD World
HDMI
Concept

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NW-E013
VGN-FE31SRDCR-SR300
DSC-H9
VGN-SZ2HRP
DPP-FP70
ICD-U70
2. VAIO solution
CDX-GT410U
CMT-U1
NW-A808
i-link
Photo edition/printing
Video edition

17. like.no.other™
KDS-55A2000
DAV-LF1H
DCR-DVD508
3. BRAVIA Theatre

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DSLR-Alpha100
19’’ monitor
Trailer “Alpha”
Accessories for
DSLR-Alpha100
SteadyShot
solution
4. Alpha stand

19. like.no.other™
DSC-T100
SteadyShot ON
Shooting Object
Monitor 7” (2psc)
Vibrating platform
5. SteadyShot Stand
DSC-T100
SteadyShot OFF

20. like.no.other™
6. DVD-recording
12’’ monitor
RDR-HX1020
DCR-HC36
i-link

21. like.no.other™
PS3 Stand
Expected to install by the end of Aug
KDL-40W2000
PS3

22. like.no.other™
VII. Competitors.
Sony LNO vs Competitors pj
Projects
Expense items Sony HEA Panasonic Ideas Plaza Samsung Gallery
Production cost ~100K More than 200K 8000K(first year)
Location Dealers' stores Dealers' stores, malls
Separated
premises
Number of cities 3 5 1
Space for 1 studio 35-45 m2 up to 150 m2 more than 1000 m2
Rent of space No Yes Yes
Number of setups
8 (max 11 2003-
2005) 4 1
Staff (1 studio) 2 1 20 more
Demo-Samples 50/50 with dealer 100% 100%

23. like.no.other™
VII. Competitors.
Panasonic “Ideas plaza”
Cheremushki
Matrix
Gorbushka
Rublevka TK “Deam-House”

24. like.no.other™
VII. Competitors.
Samsung Gallery

25. like.no.other™
MEGA-1
VII. Competitors.
LG zone only has a consultant - 1 person (3 whole days a week)

26. like.no.other™
Matrix (S-Petersburg)
VII. Competitors.
Philips has a consultant –
1 person (5 days a week 10-18)
no consultants
no consultantsConsultants – 2persons 5 days a week

27. like.no.other™
Matrix (S-Petersburg)
VII. Competitors.
no consultantsno consultants no consultants
Consultant – 2 persons
7 days a week
Consultant – 1 person
4-5 days a week

28. like.no.other™
Matrix (S-Petersburg)
VII. Competitors.
no consultants