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Lno studios 2007 discription
- 2. like.no.other™ 1. HD World 2. VAIO Solutions 3. BRAVIA Theatre 4. Alpha Solutions 5. Steady Shot demo 6. DVD recording demo Concept 51 3 6 4 2
- 3. like.no.other™ 1. M.Video – MEGA-2 2. M.Video – Schelkovo 3. M.Video – Kuzminki 4. Technosila – MEGA-1 5. MT Group – Matrix 6. M.Video – Prazhskaya 7. M.Video – Pavlova 8. MWM - Karavan Moscow S-Petersburg Kiev Location (08.2007)
- 5. like.no.other™ 1. Moscow - MEGA-2
- 6. like.no.other™ 2. Moscow - Schelkovo
- 7. like.no.other™ 3. Moscow - Kuzminki
- 8. like.no.other™ 4. Moscow - MEGA-1
- 9. like.no.other™ 5. S-Petersburg - Matrix
- 10. like.no.other™ 6. S-Petersburg - Prazhskaya
- 11. like.no.other™ 7. S-Petersburg - Pavlova
- 12. like.no.other™ 8. Kiev - Karavan
- 13. like.no.other™ • Each Studio works every day from 10 a.m. to 10 p.m. (accordingly shops business hours) • Promoter works the whole day (1 free hour – for lunch). • 2 promoters work at one studio. Schedule: 2 days – one promoter, 2 days – another. • In Kiev 3 promoters work at one studio. IV. Organization. Promoters
- 14. like.no.other™ •Once a quarter each promoter attends trainings on base of SONY training centre. • Each quarter each promoter passes test of SONY products. It allows to estimate each promoter’s knowledge. • There is a motivation system for promoters which make them to have good knowledge. (promoter which have good estimation is going to be promoted) IV. Organization. Promoters
- 16. like.no.other™ NW-E013 VGN-FE31SRDCR-SR300 DSC-H9 VGN-SZ2HRP DPP-FP70 ICD-U70 2. VAIO solution CDX-GT410U CMT-U1 NW-A808 i-link Photo edition/printing Video edition
- 18. like.no.other™ DSLR-Alpha100 19’’ monitor Trailer “Alpha” Accessories for DSLR-Alpha100 SteadyShot solution 4. Alpha stand
- 19. like.no.other™ DSC-T100 SteadyShot ON Shooting Object Monitor 7” (2psc) Vibrating platform 5. SteadyShot Stand DSC-T100 SteadyShot OFF
- 21. like.no.other™ PS3 Stand Expected to install by the end of Aug KDL-40W2000 PS3
- 22. like.no.other™ VII. Competitors. Sony LNO vs Competitors pj Projects Expense items Sony HEA Panasonic Ideas Plaza Samsung Gallery Production cost ~100K More than 200K 8000K(first year) Location Dealers' stores Dealers' stores, malls Separated premises Number of cities 3 5 1 Space for 1 studio 35-45 m2 up to 150 m2 more than 1000 m2 Rent of space No Yes Yes Number of setups 8 (max 11 2003- 2005) 4 1 Staff (1 studio) 2 1 20 more Demo-Samples 50/50 with dealer 100% 100%
- 23. like.no.other™ VII. Competitors. Panasonic “Ideas plaza” Cheremushki Matrix Gorbushka Rublevka TK “Deam-House”
- 25. like.no.other™ MEGA-1 VII. Competitors. LG zone only has a consultant - 1 person (3 whole days a week)
- 26. like.no.other™ Matrix (S-Petersburg) VII. Competitors. Philips has a consultant – 1 person (5 days a week 10-18) no consultants no consultantsConsultants – 2persons 5 days a week
- 27. like.no.other™ Matrix (S-Petersburg) VII. Competitors. no consultantsno consultants no consultants Consultant – 2 persons 7 days a week Consultant – 1 person 4-5 days a week
- 28. like.no.other™ Matrix (S-Petersburg) VII. Competitors. no consultants