This document summarizes 5 driving ideas in entrepreneurship: 1) co-creation of value with consumers playing an active role, 2) entrepreneurial business models like Quirky that co-design products with customers, 3) social entrepreneurship and organizations like Ashoka that promote social change, 4) intrapreneurship and teampreneurship focused on collaborative teams, and 5) entrepreneurial ecosystems as networks of startups, companies and coordination entities that promote entrepreneurship in a region.

1. Entrepreneurship Update
What’s going up?

2. 5 driving ideas
• 1. Co-creation of value
• 2. Entrepreneurial Business Models
• 3. Social Entrepreneurship
• 4. Intra & teampreneurship
• 5. Entrepreneurial ecosystems

3. 1. co-creation of value

4. 1. co-creation of value
Shift in the role of the consumer:
•From isolated to connected
•From unaware to informed
•From pasive to active
C. K. Prahalad
C. Fruehauf Professor of Business
Administration at the Michigan
Global View Business School
Experimentation
Networking
Activism

5. 2. Entrepreneurial
business models

6. 2. entrepreneurial business models
“Quirky raised the bar for
co-creation platforms by
paying out influencers.
Every week 2 new
products are being
launched.” +500 people
co-designed 1 new iPad
stand*

7. 3. social
entrepreneurship

8. 3. social entrepreneurship
Building an “Everyone a Changemaker”
world
Ashoka Changemakers® is a global
community of action that grows the
impact of changemaking – from
dedicated individuals and community
organizers to Fortune 500 companies and
global foundations.
Open Growth
Open Growth allows our
community to transparently
collaborate on
identifying, tracking, and
accelerating cutting-edge
innovations.

9. 4. intra &
teampreneurship

10. 4. teampreneurship
What is a team?
“A team is a small number of people with
complementary skills who are committed to a Jon R. Katzenbach
common purpose, set of performance Senior Partner with Booz &
goals, and approach for which they hold Company where he launched
the Katzenbach Center at
themselves mutually accountable” Booz, focused on taking
innovative ideas in
organization beyond best
practice.

11. 5. Entrepreneurial
ecosystems

12. 5. Entrepreneurial ecosystems
Is a group of companies, including start-ups, and one or
more coordination entities, which share similar goals and
decide to form a network or organization in order to
explore economies of scale combined with flexibility and
strong entrepreneurial drive.
Hub Tampere
Pekka Himanen
Professor at the University of
Art and Design Helsinki, a
Visiting Professor at the
Oxford University, and a
Principal Scientist at the HIIT
(Helsinki Institute for
Information Technology).
Proakatemia
Demola

13. www.mik.es