This document provides a summary of a team's work developing a mock interview platform called Mockup. It describes their initial ideas, customer feedback, discovery interviews, target customers, business model, revenue model, market size analysis and 120-day plan. The team conducted 345 customer interviews and validated the value proposition of an online peer-to-peer platform for free or paid mock interviews. Their business model offers both free and paid services, with revenue generated from commissions, premium subscriptions and advertisements. A break-even analysis shows the platform could become profitable in its fourth year.
This document proposes a diagnostic platform that leverages existing personal glucose meters to provide direct readouts of target concentrations in patient samples. It suggests using this platform for therapeutic drug monitoring in clinical trials, medical diagnoses, and environmental detection. The initial target market was seen as diabetes patients who already own glucose meters and need HbA1c monitoring. However, immediate drug monitoring during clinical trials was identified as a better market that meets the value propositions of immediacy, low cost, multiple tests, and short development cycles. Partnerships with pharmaceutical companies are proposed, with GlucoSentient providing added value to meter manufacturers and the pharmaceutical companies being key customers and providing financial support.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
The document describes a business model canvas for a company targeting recombinant hemagglutinin (HA) for pandemic and seasonal influenza. Key elements include relying on gene synthesis companies, CMOs for manufacturing, and pursuing regulatory approval, speed, cost-effectiveness, and scalability. Distribution would be through government agencies and pharmaceutical companies. Revenue streams include capital investments, manufacturing contracts, and licensing royalties. The goal is to secure long-term contracts with government agencies and vaccine manufacturers in both the US and abroad.
The document discusses lean innovation and continuous innovation. It argues that continuous disruption requires continuous innovation, and that continuous innovation requires new management tools like lean innovation management. Lean innovation aims to achieve 10x the number of initiatives in 1/5 the amount of time through techniques like the business model canvas, customer development, and agile engineering. It also discusses the need for ambidextrous organizations that can both execute current business models while pursuing breakthrough innovations. Examples are provided of how lean startup techniques have been applied in practice, including a case study of a Stanford student team that applied customer development to validate and pivot their business model based on customer interviews.
Service Design Thinking - Designing services that people fall in love withRamakant Gawande
Slides from my service design talk & one day workshop @ Clarice Technologies, Pune, India.
- Why Service Design ? Todays Customers Trends ?
- Service Design Benefits ?
- Basic Process, Tools & Methods
- One day Workshop
This document proposes a diagnostic platform that leverages existing personal glucose meters to provide direct readouts of target concentrations in patient samples. It suggests using this platform for therapeutic drug monitoring in clinical trials, medical diagnoses, and environmental detection. The initial target market was seen as diabetes patients who already own glucose meters and need HbA1c monitoring. However, immediate drug monitoring during clinical trials was identified as a better market that meets the value propositions of immediacy, low cost, multiple tests, and short development cycles. Partnerships with pharmaceutical companies are proposed, with GlucoSentient providing added value to meter manufacturers and the pharmaceutical companies being key customers and providing financial support.
1. The U.S. e-commerce market is large at over $200 billion annually, growing at 9% each year, and still has room to expand as only 9% of retail is online.
2. New e-commerce business models focusing on areas like group buying and flash sales have emerged and gained traction in recent years.
3. While innovation in e-commerce was lagging for over 10 years, the past 1-2 years have seen more disruption from companies adopting new models and targeting different customer segments with innovations in areas like mobile and social commerce.
The document describes a business model canvas for a company targeting recombinant hemagglutinin (HA) for pandemic and seasonal influenza. Key elements include relying on gene synthesis companies, CMOs for manufacturing, and pursuing regulatory approval, speed, cost-effectiveness, and scalability. Distribution would be through government agencies and pharmaceutical companies. Revenue streams include capital investments, manufacturing contracts, and licensing royalties. The goal is to secure long-term contracts with government agencies and vaccine manufacturers in both the US and abroad.
The document discusses lean innovation and continuous innovation. It argues that continuous disruption requires continuous innovation, and that continuous innovation requires new management tools like lean innovation management. Lean innovation aims to achieve 10x the number of initiatives in 1/5 the amount of time through techniques like the business model canvas, customer development, and agile engineering. It also discusses the need for ambidextrous organizations that can both execute current business models while pursuing breakthrough innovations. Examples are provided of how lean startup techniques have been applied in practice, including a case study of a Stanford student team that applied customer development to validate and pivot their business model based on customer interviews.
Service Design Thinking - Designing services that people fall in love withRamakant Gawande
Slides from my service design talk & one day workshop @ Clarice Technologies, Pune, India.
- Why Service Design ? Todays Customers Trends ?
- Service Design Benefits ?
- Basic Process, Tools & Methods
- One day Workshop
The document summarizes the findings from a 4-day customer discovery process conducted by a team to understand the market potential for a mock interview platform. Over 133 customers were interviewed. Key learnings included strong demand from students for mock interview partners, willingness to pay for experienced interviewers, and interest from potential strategic and advertising partners. Next steps outlined building an initial demo, further customer validation, and meetings with strategic partners.
Bazley Developing And Evaluating Online ResourcesMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
090511 Appleby Magna Overview PresentationMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.
During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.
Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith
Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto
This document outlines a case study analysis of IBM's social business offerings. It provides a template for analyzing three companies that partnered with IBM on social business initiatives: Company 1, Company 2, and Company 3. For each company, the case study would include a press release describing the partnership, followed by an analysis mapping phrases from the press release to the six principles of service thinking and assessing the impact on revenue, profits, and brand. The document provides examples of companies that could be analyzed for each category: globally integrated enterprises, regional companies, and startups. It also includes sections for references, additional analysis, and important dates. The goal is for students to apply service thinking principles to estimate the business impacts of IBM's social business
How to Collaboratively Developed and Locally Driven Platform Can Help YouHumentum
Gateway Academy is a collaboratively developed e-learning platform that provides training to employees of Letshego, a microfinance company in multiple African countries. Gateway Academy uses design thinking approaches, involving stakeholders throughout the design process. This allows them to understand challenges and design solutions through prototyping and user testing. A product design sprint was conducted with Letshego staff and local technologists to test prototypes of the Gateway Academy platform delivering customized, local language content on mobile offline. This helped evaluate stakeholder needs and refine the platform before full deployment.
User Trainings For Large E Buisness Projects V2Atanas Aladjov
Often e-commerce players purchase expensive software to support their business.
A very relevant question that arises after the system roll-out is "How can i train my user to use the new system".
This presentation can help YOU to assist your clients in better acceptance of the new software and its effective use.
Developing a CBE Industry Partner Program Faculty Development Model - Compete...Becky Lopanec
This document summarizes a presentation about developing an industry partner program for competency-based education (CBE) programs. It discusses aligning CBE curriculum with regional employer needs through stakeholder engagement. Austin Community College's accelerated programmer training program is used as a case study. The program recruits industry partners to provide student recruitment, employment opportunities, curriculum input, and program validation. Partners receive early access to job candidates and input on curriculum in exchange for considering graduates and program publicity. Lessons learned include the importance of faculty involvement, compensation structures for outreach, and engaging partners in mock interviews.
The document summarizes three Sakai contrib tools: SMS, Q&A, and Course Evaluations.
SMS allows sending text messages to groups of people from within Sakai. Q&A is a question and answer tool that supports question-driven interaction through web, email, and SMS. Course Evaluations is an online tool for delivering course evaluations and surveys.
It provides overviews and information on finding, using, and deploying each tool, including screenshots and examples. Implementation considerations are discussed, such as privacy, costs, and workflows.
The document summarizes three Sakai contrib tools: SMS, Q&A, and Course Evaluations.
SMS allows sending text messages to groups of people from within Sakai. Q&A is a question and answer tool that supports question-driven interaction through web, email, and SMS. Course Evaluations is an online tool for delivering course evaluations and surveys.
It provides overviews and information on finding, using, and deploying each tool, including screenshots and examples. Implementation considerations are discussed, such as privacy, costs, and workflows.
Nano-Coaching: Using Mobile Devices to Support On-the-Job LearningMarty Rosenheck
Nano-Coaching: Using Mobile Devices to Support On-the-Job Learning
The development of workplace skills happens primarily through on-the-job experience and reflection on that experience. A key to the success of on-the-job learning is the quality of coaching by managers and experts. The problem is that on-the-job learning and coaching can be haphazard and difficult to manage and track. In reality, most managers don’t provide effective coaching and feedback when it is needed. How can we leverage mobile technology to support the coaching process?
In this session, you’ll see how an organization used the TREK Learning Experience ManagerTM, mobile software built on the Experience API (Tin Can), to enable short, frequent, asynchronous, targeted coaching interactions – “nano-coaching.” Elliot Masie defined nano-coaching as “very short burst support.” They developed a structured on-the-job learning path that was deployed on their smartphones. Learners used their phones’ sensors (camera, audio and video recorder, and GPS) to capture evidence of work at each step along their learning path and submit it to their designated coaches. When their coaches got an email notification that they received a submission, they reviewed it and provided written or recorded audio feedback that was sent back to the employees. The coaches where provided with performance support on their mobile devices in the form of coaching guides, checklists, and success criteria to ensure that the coaching and feedback was very targeted, focused, and accurate. You’ll see the results of a pilot study of the effectiveness of the technology-supported nano-coaching process. You’ll also get guidelines for developing an effective nano-coaching program to support on-the-job learning in your organization.
Digital transformation in international mobility & student recruitment succes...Soumik Ganguly
The digital journeys across multiple web and mobile apps in the domain catering to international mobility - are broken. However, there is a great opportunity to define a framework that works. After over 15 years of studying, researching, and fixing multiple such systems, I am close to that answer. View the presentation to know more
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
This document summarizes an opportunity analysis project for a collaborative learning cloud called SkillOut. It includes sections on the project overview, application mockups, market size estimation and assumptions, market potential, interviews and surveys conducted, lessons learned, and introductions of team members. The project aims to create a new innovative education system using today's technologies and learning about neuroscience to meet tomorrow's needs by tearing down walls of the current system. Market size estimates 500 universities with 4.5 million students subscribing and paying monthly and annual fees, with additional revenue from customization, hosting, and other knowledge providers. Surveys found students want better syllabi and reputable providers, while providers want increased motivation and easy to use platforms.
Get The Job You Want - Training Design DocumentSejal Mehta
This document is a Design Document for a training "Get the Job You Want." This design plan follows each step of the ADDIE model (Analyze, Design, Develop, Evaluate, Implement). While working on this fictitious project, I tried to visualize the most effective learning experience for the participants; what would be their goals and how will this training meet those goals, how will I engage the participants, and how will their learning be assessed?
While taking a look at the training plan, few things to keep in mind:
- This plan was designed for for a proposed Instructor-led in class training
- The participants would be adults with basic skills needed (fullfil some pre-requisites)
- The proposed training consists of six sessions, but for the purpose of this assignment, only Session 1 "Creating an Effective Resume" has been designed and developed.
The document proposes enhancements to the Handshake platform to help students find jobs. It outlines new features like Swipe-It for intelligent job recommendations, Student Connect to allow students to post jobs, and AI Interview to provide mock interview preparation. User research and personas are presented to motivate the features. A product roadmap details the planned launch of the new features along with expansion and further enhancements.
The request-for-proposal (RFP) process can be time-consuming, but can also yield meaningful results. In your search for the Moodle LMS, a targeted RFP can identify the candidates that best address your organization’s exact needs and wants—if the questions and structure are correctly tailored to solicit the right information. This webinar will cover the need-to-know tips for writing a Moodle LMS RFP, and provide templated elements from which to work from.
Register for this webinar to learn more about the following key elements to a successful Moodle RFP:
- Designing an LMS RFP to meet your technical project requirements
- Compatibility and standards requirements for the most popular Moodle plugins
- Hosting requirements for a secure cloud hosting environment
- Implementation tips from leading organizations including: YMCA, Kodak Alaris & Rutgers University
- Frequently asked questions from leading companies who have successfully deployed a Moodle LMS
The document summarizes the findings from a 4-day customer discovery process conducted by a team to understand the market potential for a mock interview platform. Over 133 customers were interviewed. Key learnings included strong demand from students for mock interview partners, willingness to pay for experienced interviewers, and interest from potential strategic and advertising partners. Next steps outlined building an initial demo, further customer validation, and meetings with strategic partners.
Bazley Developing And Evaluating Online ResourcesMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
090511 Appleby Magna Overview PresentationMartin Bazley
Slides used as an introduction to E-Learning Resources: Evaluation course at Appleby Magna on 11 May 2009 run by Martin Bazley on behalf of Renaissance East Midlands
Interested in learning how User Experience (UX) design can help you meet your goals? Join the UX designers of EMBL-EBI on Friday, 3 March at 11am in the Kendrew Lecture Theatre to hear about what they do and how they make data services better for researchers.
During this 45-minute seminar we will introduce you to UX design, show how it can be applied and demonstrate how it can make a positive difference. The seminar will be followed by a discussion and refreshments, so you can meet EMBL-EBI's UX designers in person and explore how you might benefit from UX design in your own work.
Speakers: Nikiforos Karamamis, Gabby Yordanova, Revathi Nathaniel & Michele Ide-Smith
Organisers & on-hand for questions: Jenny Cham & Joseph Rossetto
This document outlines a case study analysis of IBM's social business offerings. It provides a template for analyzing three companies that partnered with IBM on social business initiatives: Company 1, Company 2, and Company 3. For each company, the case study would include a press release describing the partnership, followed by an analysis mapping phrases from the press release to the six principles of service thinking and assessing the impact on revenue, profits, and brand. The document provides examples of companies that could be analyzed for each category: globally integrated enterprises, regional companies, and startups. It also includes sections for references, additional analysis, and important dates. The goal is for students to apply service thinking principles to estimate the business impacts of IBM's social business
How to Collaboratively Developed and Locally Driven Platform Can Help YouHumentum
Gateway Academy is a collaboratively developed e-learning platform that provides training to employees of Letshego, a microfinance company in multiple African countries. Gateway Academy uses design thinking approaches, involving stakeholders throughout the design process. This allows them to understand challenges and design solutions through prototyping and user testing. A product design sprint was conducted with Letshego staff and local technologists to test prototypes of the Gateway Academy platform delivering customized, local language content on mobile offline. This helped evaluate stakeholder needs and refine the platform before full deployment.
User Trainings For Large E Buisness Projects V2Atanas Aladjov
Often e-commerce players purchase expensive software to support their business.
A very relevant question that arises after the system roll-out is "How can i train my user to use the new system".
This presentation can help YOU to assist your clients in better acceptance of the new software and its effective use.
Developing a CBE Industry Partner Program Faculty Development Model - Compete...Becky Lopanec
This document summarizes a presentation about developing an industry partner program for competency-based education (CBE) programs. It discusses aligning CBE curriculum with regional employer needs through stakeholder engagement. Austin Community College's accelerated programmer training program is used as a case study. The program recruits industry partners to provide student recruitment, employment opportunities, curriculum input, and program validation. Partners receive early access to job candidates and input on curriculum in exchange for considering graduates and program publicity. Lessons learned include the importance of faculty involvement, compensation structures for outreach, and engaging partners in mock interviews.
The document summarizes three Sakai contrib tools: SMS, Q&A, and Course Evaluations.
SMS allows sending text messages to groups of people from within Sakai. Q&A is a question and answer tool that supports question-driven interaction through web, email, and SMS. Course Evaluations is an online tool for delivering course evaluations and surveys.
It provides overviews and information on finding, using, and deploying each tool, including screenshots and examples. Implementation considerations are discussed, such as privacy, costs, and workflows.
The document summarizes three Sakai contrib tools: SMS, Q&A, and Course Evaluations.
SMS allows sending text messages to groups of people from within Sakai. Q&A is a question and answer tool that supports question-driven interaction through web, email, and SMS. Course Evaluations is an online tool for delivering course evaluations and surveys.
It provides overviews and information on finding, using, and deploying each tool, including screenshots and examples. Implementation considerations are discussed, such as privacy, costs, and workflows.
Nano-Coaching: Using Mobile Devices to Support On-the-Job LearningMarty Rosenheck
Nano-Coaching: Using Mobile Devices to Support On-the-Job Learning
The development of workplace skills happens primarily through on-the-job experience and reflection on that experience. A key to the success of on-the-job learning is the quality of coaching by managers and experts. The problem is that on-the-job learning and coaching can be haphazard and difficult to manage and track. In reality, most managers don’t provide effective coaching and feedback when it is needed. How can we leverage mobile technology to support the coaching process?
In this session, you’ll see how an organization used the TREK Learning Experience ManagerTM, mobile software built on the Experience API (Tin Can), to enable short, frequent, asynchronous, targeted coaching interactions – “nano-coaching.” Elliot Masie defined nano-coaching as “very short burst support.” They developed a structured on-the-job learning path that was deployed on their smartphones. Learners used their phones’ sensors (camera, audio and video recorder, and GPS) to capture evidence of work at each step along their learning path and submit it to their designated coaches. When their coaches got an email notification that they received a submission, they reviewed it and provided written or recorded audio feedback that was sent back to the employees. The coaches where provided with performance support on their mobile devices in the form of coaching guides, checklists, and success criteria to ensure that the coaching and feedback was very targeted, focused, and accurate. You’ll see the results of a pilot study of the effectiveness of the technology-supported nano-coaching process. You’ll also get guidelines for developing an effective nano-coaching program to support on-the-job learning in your organization.
Digital transformation in international mobility & student recruitment succes...Soumik Ganguly
The digital journeys across multiple web and mobile apps in the domain catering to international mobility - are broken. However, there is a great opportunity to define a framework that works. After over 15 years of studying, researching, and fixing multiple such systems, I am close to that answer. View the presentation to know more
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
This document summarizes an opportunity analysis project for a collaborative learning cloud called SkillOut. It includes sections on the project overview, application mockups, market size estimation and assumptions, market potential, interviews and surveys conducted, lessons learned, and introductions of team members. The project aims to create a new innovative education system using today's technologies and learning about neuroscience to meet tomorrow's needs by tearing down walls of the current system. Market size estimates 500 universities with 4.5 million students subscribing and paying monthly and annual fees, with additional revenue from customization, hosting, and other knowledge providers. Surveys found students want better syllabi and reputable providers, while providers want increased motivation and easy to use platforms.
Get The Job You Want - Training Design DocumentSejal Mehta
This document is a Design Document for a training "Get the Job You Want." This design plan follows each step of the ADDIE model (Analyze, Design, Develop, Evaluate, Implement). While working on this fictitious project, I tried to visualize the most effective learning experience for the participants; what would be their goals and how will this training meet those goals, how will I engage the participants, and how will their learning be assessed?
While taking a look at the training plan, few things to keep in mind:
- This plan was designed for for a proposed Instructor-led in class training
- The participants would be adults with basic skills needed (fullfil some pre-requisites)
- The proposed training consists of six sessions, but for the purpose of this assignment, only Session 1 "Creating an Effective Resume" has been designed and developed.
The document proposes enhancements to the Handshake platform to help students find jobs. It outlines new features like Swipe-It for intelligent job recommendations, Student Connect to allow students to post jobs, and AI Interview to provide mock interview preparation. User research and personas are presented to motivate the features. A product roadmap details the planned launch of the new features along with expansion and further enhancements.
The request-for-proposal (RFP) process can be time-consuming, but can also yield meaningful results. In your search for the Moodle LMS, a targeted RFP can identify the candidates that best address your organization’s exact needs and wants—if the questions and structure are correctly tailored to solicit the right information. This webinar will cover the need-to-know tips for writing a Moodle LMS RFP, and provide templated elements from which to work from.
Register for this webinar to learn more about the following key elements to a successful Moodle RFP:
- Designing an LMS RFP to meet your technical project requirements
- Compatibility and standards requirements for the most popular Moodle plugins
- Hosting requirements for a secure cloud hosting environment
- Implementation tips from leading organizations including: YMCA, Kodak Alaris & Rutgers University
- Frequently asked questions from leading companies who have successfully deployed a Moodle LMS
UCD & Usability testing at the St. Augustine Campus
Llp team17 final presentation
1. January 2013
Mockup
Team#17 (Former) Career/Employer Review
Day &
Project
Customer
Discovery
Day 1
Sheccess
Day 2
Sheccess
58
Ruiqi Hu
M.S. Management
25
Day 3
Mocku
p
40
Day 4
Mockup
Day 5
Mockup
10
Zhaoyu Li
MBA
38
After-Class
Mockup
257
Total interviews
290
-83 Sheccess
-345 Mockup
Linwei Chen
M.S. Management
1/14
2. Idea Evolution
Customer Feedback
Day1: Sheccess
Women’s Career
Advice Website
• “Why women only?”
• “How can you compete with other career advice websites?”
• “What value are you providing exactly?”
Day2: Sheccess
Women’s Career-based
Social Network
• “There are too many social network!”
• “Wouldn’t that further limit women’s social networking?”
• “I’d rather join women’s small groups and get a mentor
there…”
Day3-5: Mockup
Peer to Peer Mock
Interview Platform
• “Who will use it?”
• “Why would people be motivated to give
interviews?”
• “How do you guarantee that the
interviewers are qualified?”
2/14
3. Customer Discovery
Customer Discovery (345 interviews)
Value Prop.
-93% of the students (college & grad sch.)
think mock interviews are essential
-80% of the students (college & grad sch.) want an
easier and cheap way to do mock interviews
-Provides a platform and powerful
video tools for online peer to peer
free interview practice or paid
service
-25% of the students (college & grad sch.) need to
do case interviews with other students
-Provides a platform and online tool
with casebooks for quick and oneon-one case interview practice
-60% of the students (college & grad sch.) are willing
to give interviews if paid ($20 per interview avg.)
-50% of the students (college & grad sch.) are willing
to pay for mock interviews ($15 per interview avg.)
-Provides interviewers with a parttime job to give interviews
-Offer interviewees a chance to
choose their interviewers at a lower
price
-15% of the students (college & grad sch.) are willing
to share their interview videos in order to get
valuable feedback
-68% of the students (college & grad sch.) want to
watch other students’ interview videos
-Enable interviewees to get more
feedback about their performance
by posting the video
-Provides students a chance to learn
how others are doing interviews
3/14
4. Target Customers
Students
(College&
grad. Sch.)
Want to help each other
with Mock Interviews
Seek a part-time
job by giving
interviews
Feel happy and
honored to help
(Alumni)
Professionals
Extremely
experienced
mentors
Current
Target
Desired
Users
4/14
5. Final Business Model Canvas
-School Career Center
-Alumni Association
-Company recruiting
teams
-Interview preparing
workshops
-Platform
building/maintenan
ce
-Online
tools/packages
development
-Career advice
institutions/website/g
roups
- Interview tools
- Active users
- Interview question
bank (case bank)
- Platform Development
- Product Promotion
- Maintenance
- Free or cheap
customized P2P
video mock
interview
-Full interview
toolkit (e.g:
consulting cases,
interviewee folder,
question bank…)
- Annotated
Recorded video for
later review
- Convenience
scheduling
-Peer to peer
community
-Online self-service
platform
Get:
Career Websites, student
groups, Free trails
Keep:
Level + Rating system,
Customization
Grow:
-Word of mouth
- Students
preparing for
internship/full time
jobs interviews
- Students seeking
a part-time job by
giving interviews
-5% commission fee from paid interviews
-$10/mo. Premium service
-Advertisement (books, companies…)
5/14
6. Business Model
Free P2P
Interviewer
(Interviewee)
Interviewee
(Interviewer)
Go-to-market
Channels
• School Career Office
• Career websites
• Student Career groups
• Alumni Associations
Paid Service
Interviewee
Value Proposition:
- Fast and easy matching of
practice partners
- Online tool with Casebooks
and question bank
Interviewer
Value Proposition:
- Interviewee gets cheap
interview service
- Interviewer finds a way to
help others and earns pocket
money
- Recorded Video for future
review
6/14
7. Customer Segments
There are three types of target
customers:
A. Interviewer only
C. Both
B. Interviewee only
A: only serves as interviewers (with
prior professional experience or
specific domain knowledge) - gets paid
for offering mock interview services
B: only plays the role as interviewee
(job seeker but unwilling to help other
job seekers) - pays interviewers for
mock interviews
C: job-seeking peers wiling to help
each other prepare 1-on-1 case/mock
interviews – free mock interviews
between partners
7/14
8. How to use Mockup?
Sign in with LinkedIn account
View
interviewers’
profiles,
levels and
ratings
Complete profile and preference
Options: Instant Match Up or Set Up Appointments
E.g.: Set Up an Appointment:
Search for an interviewer 8/14
9. Choose available time slots;
Send request and resume
(optional)
Waiting for the interviewer to confirm…
Get Started!
• Make full use of the
video tool kit (Recording,
casebook, question
bank, user’s folder,
whiteboard, etc.)
• Interviewee can mark,
replay and write
feedback for the
interviewee
9/14
10. Revenue Model
Paid Service
$$$$
5% fee
Premium
Service
$10/mo.
$
Premium
Service
$10/mo.
Mockup
$$
$$
Advertisements
*Premium Service: advanced
searching, access to other users’
posted video and accelerated level
upgrading
$$
10/14
11. US Market Size
US college
and grad
students
Need
mock
interviews
Total: 17.5 M1
70%2
Served: 12.25 M
50%2
Target: 6.125 M
Willing to
pay for
interviews
$15 (avg./yr.)
Market Size: $91.875 M
5% commission fee
1. Revenue (commission): $4.59 M
2.Revenue (Premium Service): 12.25 M*30%*$20/yr.=$73.5M
3.Revenue (Advertisement Clicks): 12.25 M* $5/yr=$61.25M
1.
2.
National Center for Education Statistics, Digest of
Education Statistics, 4/28/2013
Mockup Survey, 1/17/14
11/14
12. Break-even Analysis
Hypotheses:
1. Fixed & Variable costs: First year$30,000/yr. (platform development & maintenance, video
tool development)
2. Average revenue per user: $30/yr. (paid service commission, premium service, ads click)
Break-even Point:
Mockup will begin to make profit from the fourth year.
Break-even Analysis
Year
2
3
4
5
Fixed Cost
$20,000
$20,000
$7,000
$5,000
$5,000
Variable Cost
$10,000
$10,000
$20,000
$20,000
$20,000
Commission
Costs
1
$1.00
$2.00
$4.00
$4.00
$4.00
$5
$6
$8
$10
$12
$3
$5
$8
$10
$10
# of Users
300
500
1000
1500
2000
Profit
-$27,300
-$23,500
-$7,000
$11,000
$27,000
Revenue per
Premium Service
user
Ads click
12/14
13. 120-Day Plan
120-Day (16-week) Plan
Week
1
2
3
4
5
6
7
8
Product Development (Alpha Version)
- Product designing
- Pivoting based on users' feedback
- Demo with our basic features (video tool, profile search, etc.)
Partnership Building
- Partnership discovery (school career center, student
groups, etc.)
- Potential cooperation discussion
Plans
Customer Development Phase I
- NYC Universities (Columbia, NYU, etc.) promotion
- Online promotion (free premium trail)
- Referral Program
Channel discovery and developing
System testing
Week
9
10
11
12
13
14
15
16
System testing (cont.)
Customer Development Phase II
- Ivy League promotion
- Social network, career network promotion
Plans
Product Development (Beta Version)
- Enhanced features & Users' feedback & Testing
- Complete product with all designed features
Customer Development Phase III
- US colleges and universities
- Overseas markets
13/14
14. Our Current Progress
-
We finished designing the new wireframe and are in the process of making
an introduction video.
Recently, we are participating in a Business Idea Competition.
14/14