"A Cautionary Tale About Poor Ebook Markup" - Liza Daly (Safari Books Online) at ebookcraft 2014, presented by BookNet Canada and eBOUND Canada - March 5, 2014.

1. ebook craft: !
a cautionary tale
Liza Daly ~ @liza!
VP, Engineering!
Safari

2. We’re here to talk
about craft.

3. Does craft matter?

4. To READERS?

5. To PUBLISHERS?

6. 1. Make a print book.!
2. ???!
3. Profit!

7. The Gallery of
Regrettable Ebooks

8. <p class=“bullet”>

9. <span class=“EmpItalic”>

10. <img src=“code-sample-
as-a-picture-because-i-am-
a-terrible-person.jpg”>

11. WHO CARES,NERD?

12. THE READER

13. THE BOSS

14. THE READER

15. “I want to bring to your attention that tables are not
accessible through screen readers in some of the
books added in 2012-13.
!
My screen reader (JAWS) informs that that the tables
are simply images and cannot be read. Please
correct this issue as it leads to the incomplete
understanding of topics discussed in the books.
!
It is surprising that this issue went unnoticed
while performing an accessibility compliance
check.”

17. (<p class=“pre">)

22. THE BOSS

23. 1. Make an ebook.!
2. People read it.!
3. Profit!

24. Subscription models
make money the way
websites make money…

25. …by getting people
to look at things.

26. Subscription
Engine Optimization

27. “Metadata is important
for discovery.”

28. “Metadata Markup is
important for discovery.”

29. Search engines can’t
find what they can’t see.

32. <img src=“list03.jpg”
class=“calibre3”/>

33. Ebook markup is no
longer hidden.

37. Ebook semantics are here, they
just aren’t evenly distributed yet.

39. Analytics

41. Does this work?

43. 86

44. 6

48. 56%

50. Our promise to our readers:!
!
1. We’re never going to feature a
book that’s not accessible.!
!
2. We won’t feature a book you
can’t really use.!
!
3. We won’t promote books that
are butt-ugly.

52. High-quality ebooks are
discovered and read more,
and make more money for
authors and publishers.

53. Thanks!!
Liza Daly ~ @liza
http://www.flickr.com/photos/bibliodyssey/5389599178/sizes/l/
http://www.flickr.com/photos/bibliodyssey/5157996166/sizes/o/
Public domain images: !
British Library
Cornell University Library
Getty
Library of Congress
Missouri State Archives
National Library NZ
Nationaal Archief
University of Washington
US National Archives