The document outlines plans for the FCBC Youthnet Countdown 2011 communication masterplan. The theme is "LIVE LARGE" which encourages youth to boldly live and serve God. Key elements of the plan include placing inspirational quote stickers on the floor to generate buzz, social media updates to engage youth, and a watch night service on December 31st. The goal is to motivate youth through the messages to embrace living wholly for God in the coming year.

1. Communication masterplan
for FCBC Youthnet Countdown 2011
All information are proprietary to owner and not to be amended or used in any manner without prior consent.

2. Creating the experience
Every year, YouthNet countdown parties are
launch pads into a new year. Our mission is to
give our youths one big lift off into God’s orbit!
All information are proprietary to owner and not to be amended or used in any manner without prior consent.

3. How can this countdown be
a climatic summation
and anticipation for 2011?
All information are proprietary to owner and not to be amended or used in any manner without prior consent.

4. Diving into the heart of our youths
All information are proprietary to owner and not to be amended or used in any manner without prior consent.

5. Young. Vibrant. Passionate

6. Hungry for God

7. The past:
God has enlarged our vision, our
territory and our faith.
All information are proprietary to owner and not to be amended or used in any manner without prior consent

8. The future:
But it is only the seed of what is to come.
The Year of the Holy Spirit is an
anticipation of greater things to come
“But you will receive power when the Holy Spirit comes on you; and in all
Judea and Samaria, and to the ends of the earth.” – Acts 1:8
All information are proprietary to owner and not to be amended or used in any manner without prior consent

9. The common thread:
God is bigger
than life
His celebrations should be too
All information are proprietary to owner and not to be amended or used in any manner without prior consent

10. Theme for youthnet countdown:
LIVE LARGE
All information are proprietary to owner and not to be amended or used in any manner without prior consent

11. LIVE LARGE
It is a spirit of boldness. A callout to live and serve God
with unprecedented obedience. It is a life lived worthy of
God, giving God our utmost for His highest every time and
in everything we do. Youths living large recognizes the
times. They are urgent to reach their generation. They
embrace the call to please God, live by faith. Each enters
the season with a burning desire to make a difference.
The more they live large, the bigger they see God in their
lives. The larger God is, the braver one becomes.
All information are proprietary to owner and not to be amended or used in any manner without prior consent

12. Strategic Pillars for youthnet 2011:
“They devoted themselves to the apostles’ teaching and to fellowship, to the
breaking of bread and to prayer. Everyone was filled with awe at the many
wonders and signs performed by the apostles. All the believers were together
and had everything in common. They sold property and possessions to give to
anyone who had need. Every day they continued to meet together in the temple
courts. They broke bread in their homes and ate together with glad and sincere
hearts, praising God and enjoying the favor of all the people. And the Lord
added to their number daily those who were being saved.” – Acts 2:42-47
LIVE LARGE
on fellowship on devotion on giving
the worship of God the word the works
the welcoming of people
All information are proprietary to owner and not to be amended or used in any manner without prior consent

13. Communication channels and objectives: delivering
the right message at the right time and place:
LIVE LARGE LIVE LARGE
Pre-show Watch night
publicity service
All information are proprietary to owner and not to be amended or used in any manner without prior consent

14. LIVE LARGE Pre-show publicity
How do we bring “LIVE LARGE” alive?
All information are proprietary to owner and not to be amended or used in any manner without prior consent

15. Publicity contact strategy
LIVE LARGE
LIVE LARGE
quote floor stickers
Post card giveaway
(correlates with bulletin) LIVE LARGE
“multiplication” video
LIVE LARGE “look at
the floor” bulletin LIVE LARGE
Daily facebook update
After 25 Dec (inform & engage)
Before 25 Dec (teaser)
LIVE LARGE teasers
stickers @ TCT
All media is unique in form and content but integrated in building a
unified message of living large as the theme of the countdown
All information are proprietary to owner and not to be amended or used in any manner without prior consent

16. LIVE LARGE YouthNet CDP Bulletin insert
objective: direct youths to the stickers to the floor in a tongue and cheek way on that day & link
to the countdown event.
T ODAYdT F OOR
e
HE L
T pdat R
OMOR OW T IR HE T
HE AR S
Tu L
LODAY, GE
bIVE AR
e
E N
VE
To T ST
HE ONE F OOR
L
CR S OUT
IE
L L GE
IVE AR
• All information are proprietary to owner and not to be amended or used in any manner without prior consent

17. LIVE LARGE Quote stickers
objective: quotes to express the meaning of living large
Facebook call for quotes Example mock up
• Quotes from youths for youth collected from a call of entries on facebook
*White markings are crop marks for cutting. These stickers are clear vinyl stickers which will look like part of the floor and will easily remove.
*FCBC YouthNet logo is not present on these stickers is because these stickers are meant to tease. Teasers stir curiosity which will create conversations among everyone to clarify, which is our objective in
creating buzz, even among the adults, more so that many are engaged in youth work out there. Having the logo will defuse that curiosity effect and lessen the buzz. Addressing the concern of confusion of
whether this is a church wide or youth event, the video, bulletin and post cards provided that day will spot the FCBC YouthNet logo which will sufficiently clarify.
• All information are proprietary to owner and not to be amended or used in any manner without prior consent

18. LIVE LARGE quotes (examples)
• “Live large is the new live strong.”
• “Life is too short not to live large for God”
• “Do big things for God. Live large.”
• “One with courage makes a majority. Live large”
• “Live large on courage”
• “Live large on love”
• “Live large on faith”
• “Live above your struggles. Live large”
• “Praying for breakthroughs. Live large”
• “Not being silent about God. Live large”
• “Never give up. Never surrender. Live large”
• “We are what we believe we are. Live large”
• “Praying for family salvation is living large”
• “Live larger than your exams”
• “Turn on your faith engine. Live large”

19. LIVE LARGE Quote stickers layout
mock up on selected youth concentrated aisles in EXPO Hall 10.
LIFE IS TOO SHORT
CHAIR
NOT TO LIVE LARGE
FOR GOD
LIVE LARGE
ON FAITH
LIVE ABOVE
YOUR STRUGGLES
LIVE LARGE

20. LIVE LARGE Quote stickers layout
Position at “x” spots (total 104x)
All stickers facing away from stage
Eg: LIFE IS TOO SHORT
x x x x NOT TO LIVE LARGE
FOR GOD
x x x 14x x
x x x
x x x x x x x x x x
x x x x
x
x
x x 14x x
x x x
x x x x
x x x x x x x x x x x x x x
x x x
x x x
x x x
x x x
x x x x x x x x x x x x x
G
A
T
E

21. LIVE LARGE POST CARD
objective: showing different expressions of living large by putting a face
to the theme allowing both teens and young adults to relate
I AM BEN
PLAYING OUT LOUD
LIVING LARGE FOR GOD
Version 1

22. LIVE LARGE POST CARD
I AM DANIEL
PREACHING OUT STRONG
LIVING LARGE FOR GOD
Version 2

23. LIVE LARGE POST CARD
I AM YOUNG
REACHING OUT TO GOD
LIVING LARGE FOR GOD
Version 3

24. LIVE LARGE POST CARD
Version 4 Version 5 Version 6

25. POST CARD : BACK
objective: remembering 2010

26. LIVE LARGE video
VIDEO objective: express living large through the power of multiplication in God’s equation.
Storyline:
- Stone x God = dead giant
- 5 loaves 2 fishes x God = happy tummies
- Water x God = party!
- Mustard seed x God = sinking mountain
- Crippled man x God = evangelist
- You x God = ?
- Know the answer at YouthNet Countown
•Video line up
– 15 Dec : Live large announcement video on
various facebook pages
– 25 Dec : Live large “multiplication” video at EXPO
(work in progress)

27. LIVE LARGE 2 weeks facebook strategy
objective: concurrent effort to engage youths with new content in the digital space to
build anticipation and word of mouth
• 2 weeks before show (drive engagement
& relevance)
– Set up LIVE Large 2011 event on FCBC youthnet page & campus
rev
– Set up polls eg. “what does live large means?” or vote for
persons you think live large?
– Upload assets - publicity video, wallpapers and posters for teens
– Live large quotes
• on both FCBC youthnet and teens xcite pages: a call for
quotes of what living large means, and the most likes
within 24hrs gets a prize. Call for quotes@ facebook
during service announcement. Strategic value: refresh
announcement, going beyond information through
engagement
• Live large quotes on inspiring people’s pages: FCBC
youthnet post on live large quotes relating to the person’s
life, achievement or ministry (eg. Ps Eugene, Ps Rol, Daniel
khong, zhou qi, guan han..etc). Strategic value: Tap on
their followers and draw relevance and meaning to what
live large is about.
• 1 week before show (drive reminder)
– Post up a message: change your msn, twitter and facebook
profile picture to live large logo. Strategic value: Stay in youths’
consciousness and serves as a reminder to others.
– Countdown with a quote

28. LIVE LARGE 2 weeks facebook strategy
examples
eg: Teasers and new profile look eg: A quote for quotes initiative

29. LIVE LARGE Teaser stickers
objective: elude to the theme and message
• Messages that works with the
media eluding to the meaning
of living large for God
Location: TCT toilets, chairs,
doors and stairs
• Strategic value: An
unconventional idea that
breaks the monotony and
creates interest and “talk”
among youths. Low cost and
low wastage targeting high
youth services

30. Teaser stickers

31. LIVE LARGE Teaser stickers

32. LIVE LARGE Teaser stickers

33. LIVE LARGE Teaser stickers

34. Pre-show publicity master timeline
DATE/EVENT LOCATION PUBLICITY IC & ACTIONS
8 Dec TBA - Terry to clear video with Ps Rol
Video approval Josiah to have video adapted to TC & TCT screen size
Teaser lines review Josh to clear teaser lines with Jason
9 Dec - - Yanyi to layout teaser lines into stickers
Teaser lines layout Josh to review live large quotes
Live large quotes review
10 Dec TC Chapel MC games IC: Terry
JC Poly + campus camp Announcement poster + MC Josh to print stickers
Teaser lines layout FA
11 Dec TCT Announcement poster + MC IC: Terry
Teens xcite service Teaser stickers Video clear video by Wednesday
Saturday night service Yanyi to adapt live large quotes into layout
15 – 24 Dec Facebook Engagement posts and assets IC: Miki
Facebook activation
15 Dec - - Yanyi to pass both FA to terry for printing and distribution
Live large Zo cards layout Yanyi to layout live large quotes
Live large quotes layout
21 Dec TC consolidation room - Josh to brief daniel and logistic team on pre-publicity and actual pre
Logistic Briefing show logistic rundown
Live large quotes FA
22 Dec TCT Teaser stickers Already in place
YouthNet Prayer meeting
25 Dec EXPO HALL 10 LIVE LARGE Multiplication video Terry to ensure repeat instructions on video
Church service EXPO HALL 9 A5 Bulletin Terry to ensure bulletin is ready for distribution
YouthNet gift exchange Live large quotes on floor Josh to ensure live large quotes are on floors before service
28 Dec Facebook - Miki to post 3 Days countdown messages
Facebook countdown

35. LIVE LARGE
Watch Night Service
Delivering the “LIVE LARGE” message
All information are proprietary to owner and not to be amended or used in any manner without prior consent

36. Program Segments:
Part 4:
Works
Part 3:
Exchange the natural for the
supernatural
Word
Part 2: Expect God
Worship
Experience the greatness of God
Part1:
Welcome
Experience the goodness of God

37. Part 1: Welcome
Experience the goodness of God

38. Balloon chandelier with photos
A ceiling full of fascia pink balloons against the white light gives a reddish celebrative glow
• A ceiling layered with balloons with strings just above head level. 10 – 15x A4 Photos of compelling key
note events of YouthNet will be hung to create a floating photo montage.
• Ice-breaker - each balloon will also have an alphabet of “L.I.V.E.L.A.R.G.E” (or others?). Emcees lead game
to form the word “live large”. (key in the letters later, can play a few words first)
• Location: Ceiling
• Logistics: Helium, balloons, strings, 30x A4 photos
• Manpower: 6x set up, 4hrs
• Strategic value: Versatile item with multiple uses – decorative, commemorative and ice-breaking

39. LIVE LARGE POST IT WALL
LI FE IS
TOO SHO R T
N O T
TO L I VE
LA R GE
F O R
G O D
Visual effect Mock up of message
• A post it montage saying “life is too short not to live large for God”. Balloons hung with thick marker pens are available,
motivators encourage people to write their to do's for God in 2011.
• Location: consolidation room glass wall
• Logistics: “live large” white post it to form message, yellow post its to cover the glass, pink post its for the “V” of “live”
• Manpower: 6x set up, 4hrs approx.
• Strategic value: Both impression and participation. Give youths participation and even without participation, the
message gives the sense that living large is about taking action.

40. LIVE LARGE magazine cover
LIVE LARGE 2011
SINGAPORE
most on fire
Be fruitful
Christian
The guide to the
fruits of the spirit
ible in
The b
365 Special feature:
How to trust God?
DAYS Interview with the
Holy Spirit
TOP 10
Tips
on looking 25 years
good for God of God’s
faithfulness
BEAT THE The youth
DEVIL story of FCBC
in 30 Days
• Celebrities are not the only people gracing magazine covers. God says you are the star! Youthnet’s very own stylistic youth magazines
• Location: consolidation room door
• Logistics: 1x mock up wooden booth
• Manpower: 2x to position and help people take photos
• Strategic value: The directives of next year “year of holy spirit” can subtly communicated as cover headlines so that youths can keep
the photo as a reminder of next year’s perogatives.
• Application: Emcees speech can encourage youths to keep the photos as a reminder of next year’s directions. The mock magazine
cover itself can be used as the bulletin cover of 1 wk Jan 2011 service or the cover for youth buzz as a reminder to youths to live
large.

41. Pre-show floor plan
Admin booth stairs
Consolidation room
stairs
POST IT WALL
Balloon ceiling
LIVE LARGE photo booth LIVE LARGE quote wall
LIVE LARGE quote wall

42. Part 2: Worship
Experience the greatness of God

43. A worship experience for a God like no other
• Worship team will be briefed on the theme and spirit, to deliver an experience that
will connect worshipers to the greatness of God

44. Worship stage design
Waist height words interspersed between worship team gives a visual impact
reinforcing the effect of worship
Live 2011 poster on LED display
• Led Screen vignette: Live 2011 poster
• Stage: Giant “GOD IS BIGGER THAN LIFE” words with floor light lit placed around each
band member to reinforce the worship experience
- Logistics: 1x LIVE LARGE Styrofoam models, 9x spot lightings 1x large format tiff file
- Manpower: 4x to set up & test, 1hr

45. Worship stage floor plan (show
confetti gun)
LED Screen displaying poster
drums
Keyboards & guitars
LIGHT LIGHT LIGHT LIGH
I L R E T T
LIGHT
LIG
HT
D S A G R H A L
O N I F
G E

46. “YOUTHS LIVING LARGE video 1”
youths in action in church
Part 1: To present 1st year/new leaders on video
Part 2: 200x Leaders (In family tree/BB & GB
leaders) to collect appreciation gifts from Ps
EJRL. (10 mins)
• Strategic value: the visual presentation
reaffirms the role of ministry as the starting
place to be equipped and serve

47. “YOUTHS LIVING LARGE video 2”
youths in action in their domains
Youths made an impact in their
marketplace/domains.
Play photo montage of YN members in
their marketplace/domains, use words in
montage to describe achievements of
individuals.
• Strategic value: the visual presentation will
empower youths to continue to make a
difference in their marketplace, beyond the walls
of church

48. Part 3: Word
Expect God

49. Special message for 2011
A word on the Holy Spirit
• Application: Pair audience up with someone they don’t know and
without any personal sharing, write a New Year blessing for the
other person on the Year of Holy Spirit sticker. This activity will
require audience to exercise the Holy Spirit in order to think of a
word of blessing.

50. Year in review video
Photo and video of collective youthnet
experience
• Application: Video to be 6 minutes long
including 20 sec countdown at the end.

51. Part 4: Works
Exchange the natural for the supernatural

52. 5 Loaves and 2 Fishes
– the divine exchange
LIVE LARGE FOR GOD
BY GIVING GOD THE SMALL THINGS
Strategic value: embed in youths the principle of living a lifestyle of giving of ourselves to God for the things of God
Application:
•To screen FCBC YouthNet Facebook page showing numerous thanksgiving pictures taken during crowd warmers segment.
•The thanksgivings of 2010 will encourage us to believe that God has a greater plan in store for 2011 as we seek a deeper relationship with the Holy Spirit – If you think that
2010 was great, expect greater things from God in 2011.
•Anchoring pastor to invite youths to take out the 2011 aspiration envelope and write their aspirations on the envelope.
•Drawing parallel to the sacrifice Jesus made for our sins – “The Greatest Exchange”, encourage youths to commit one area of their lives (time, one hour a day/ one day a
month/ one week a year, money, ministry, talents, abilities etc) to God in 2011.
•To close, youths to put mock cheque into the envelope and come forward and drop into Xbox (The box of exchange to expect great experiences for God in 2011)
•Worship band to play in the background throughout this segment and during altar invitation, worship leader to sing a suitable song.
•Anchoring pastor to close with a rededication prayer and one praise song at the end. Worship leader to dismiss crowd.

53. Encore
LIVE LARGE FOR GOD
BY GIVING GOD THE SMALL THINGS
- To play YouthNet overseas members
well-wishing videos as crowd disperse. (5
mins max)
- Emcees to officially announce end of
event and combined service on Sunday
morning.

54. Actual-show production master timeline
DATE/EVENT LOCATION IC & ACTIONS
17 Dec - Josh to approve
Confirmation of props suppliers
•3D words (on stage, on panels)
•Magazine cover photo booth
•Post it pads
•Floor stickers
•Balloons + strings + helium
17– 22 Dec - Daniel to ensure props are ordered and produced.
Ordering & Production of props Delivery: 22 Dec, TCT joy hall
21 Dec TCT consolidation room Josh to brief daniel and logistic team on pre-publicity and actual pre show
Logistic Briefing for IC & team logistic rundown
28 Dec TCT Daniel and josh to do final logistic items and manpower check.
Delivery of all props Brief worship team on words placement
Logistic final check
31 Dec (AM) TCT Daniel and josh to produce props
Logistic prep
-Waiting area
-Worship stage
-toilets

55. Cue time table
• To be updated