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Live a carefree life!
Champion Care Homes is a residential facility for senior citizens located in Kerala, India. It was established to address the growing demand for senior living facilities driven by an aging population and changing family structures. The 40-unit facility offers independent and assisted living options with amenities and 24/7 care and services. Champion Care Homes aims to set standards for quality senior care in India through its services, technology, and medical expertise.
Live a carefree life!
- 1. Live a CarefreeLife! Dr. E. Mohamed Rafique V/529 MD’s Quarters, Edalakad, Thabore P.O., Ernakulam District, Kerala State, India Pin 683577 Tel: +914842451450 Mob:+918281345391 E-mail: emrafi@gmail.com Web: www.championcarehomes.com Compassion with Care
- 2. The Demand inKerala • The 60-plus share of the population rose from 5 per cent in 1961 to roughly 8 per cent in 20 years, and will increase by another 4 percent by 2016 • 85% of the population in 15-49 years are not resident in the state • Nuclear families, NRI culture contribute to an ‘inverted pyramid’ demography
- 3. Elevation: 3D View Engineer'sconception of our main building of forty air conditioned residency units, of which nine are apartments.
- 4. Objectives • To establish,own, run, manage and maintain long term and short term stay facilities for Senior Citizens; • To set up palliative care facilities for senior citizens, • To promote, facilitate and encourage the care and support of geriatric population
- 5. Location Champion Care Homesis located at Olive Mount, Thabore P.O., Ernakulam District, Kerala State, India, Pin: 683577. The Company purchased a 2.10 acre plot of land, about twenty kilometers from the Kochi International Airport and built this residency to UK Care Home standards.
- 6. Services included inMonthly Fee • • • • • • • • Life lease of A/c units Food of your choice Housekeeping Pool, Spa, Jaccuzi Gym, Tree House Lockers Games & Recreation Lifetime maintenance support • • • • • • • • Security system Parking Utilities like disposal 24 Hr Front desk 24 Hr Internet Access 24 Hr GP Consultation Alternative Medicine Spirituality & Social services
- 7. Table1 & 2:Room & Tariff Details Types of Rooms Ground First Second Total A/c Standard 9 9 10 28 A/c Deluxe 0 2 2 4 A/c Super Deluxe 1 3 4 8 Total 10 14 16 40 Deposits in L Twin share Single A/c Standard 4 7 A/c Deluxe 5 8 A/c Super Deluxe 7 10 Monthly in K Twin share Single A/c Standard 15 20 17.5 25 20 30 A/c Deluxe A/c Super Deluxe
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- 9. Particulars Table3: Project Cost Cumulative Investment in firstfour years is 584.24 L Year 1 Year 2 Year 3 Year 4 Land 62.00 - - - Building 224.22 108.4 - - Porch & lifts 18.00 - 18.00 7.50 Solar power & Car 5.65 - 3.00 - Water systems 4.00 - - - Club & Tree House - 8.00 - - Electrical equipment - 21.50 - - Home Equipment - 15.00 6.50 4.50 Locker & Security 10.00 19.00 - - Furnishings 20.00 10.00 - - Externals & fees 9.00 10.00 - - TOTAL INVESTMENT 352.87 191.8 27.50 12.00
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- 11. Strengths Weakness Opportunities Threats Inability to haveall fully trained & Medical background committed personnel from the beginning itself Increase in inflation Increased life outpacing our ability expectancy: population to charge pyramid becoming compensatory higher flower-vase shaped fees Quality and Technology Start-up cash drain Out migration of the 15-49 age group from Kerala Not starting our admissions on time and/or slow admission rate Innovation Weak Brand and Image Move from Joint to Nuclear families Policies in destination countries returning migrants from Kerala Social Media Network New entrant in the field; So, inexperience and accreditations Niche: Need for Hospice and Palliative Care Local Competitors, Government and RBI clearances, Employee unionism Table 4: SWOT Analysis
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- 13. Political Economic Social Technological Consumer buying mechanisms and technology LocalCommunity politics Interest and exchange rates Policies in dstinations where Keralites work Taxation specific to Consumer buying Care Home patterns Services Ecological: water table, green cover reduction Advertising and publicity Ethnic and religious Innovation factors potential Ethical Policies International monetary issues Media views Table 5: PEST Analysis Lifestyle trends Technology legislation Technology access, licencing, patents
- 15. Be a Champ!Earn a free Stay! EARN your FREE Champ-Days: namely the free days of stay at Champion Care Homes, which you can then redeem at par for free Trial Stays or free Short Stays in Champion Care Homes. When you enroll ONE Resident for Permanent Stay at Champion Care Homes you will earn FOUR ChampDays! For more details contact: Dr. E. Mohamed Rafique V/529 MD’s Quarters, Edalakad, Thabore P.O., Ernakulam District, Kerala State, India. Pin 683577 Tel: +914842451450 Mob:+918281345391 E-mail: emrafi@gmail.com Web: www.championcarehomes.com