LITERATURECASE STUDY.pptx

1. LITERATURECASE STUDY
Ikea Mumbai store at Kemp's

2. Introduction
• IKEA IS A WORLD RENOWNED COMPANY
OF READY TO ASSEMBLE FURNITURE,
KITCHEN APPLIANCES AND HOME
TEXTILES. IT IS BASED OUT OF
AGUNNARYD, SWEDEN.
• IT WAS INITIALLY STARTED BY INGVAR
KAMPRAD, FOUNDER OF IKEA IN 1943
WHICH IS ALSO THE FULL FORM OF THE
ACRONYM OF IK IN IKEA.

3. The world's most loved home and affordable Home
Furnishing Store. Located in Turbhe, Navi Mumbai.
The Navi Mumbai store will provide more than 6,000 jobs, of
which 50% will be women, as per reports. 4) The new store
is Ikea's first big format store in Maharashtra, spanning over
5.3 lakh sq ft and situated near the Turbhe local railway
station and stocks over 7,000 home furnishing products.
IKEA is known for its modern Scandinavian design
aesthetic, which typically includes clean lines, minimalist
furniture, and a focus on functionality and affordability.

4. Interior of the store
• The interior of an IKEA store usually consists of various
sections displaying different room setups, such as living
rooms, bedrooms, kitchens, and bathrooms, showcasing
their furniture, home accessories, and decor items.
• They also often have sections for children's furniture and
accessories.
• In addition to the display areas, IKEA stores typically include
a marketplace where smaller items like kitchenware, textiles,
and decorations are displayed for easy browsing and
purchase.
• There's usually a restaurant serving Swedish specialties and
other dishes, as well as a Swedish food market offering
various food products.
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5. Store layout
• Car park (undercover, open air or both).
• Smaland Children's Corner which provides 1 hour of
supervised play while you shop.
• IKEA Family kiosks where you can create an account
before you shop (located near the entrance).
• Food amenities including the IKEA Restaurant (located
after the showroom), Cafe (near the IKEA Restaurant)
and Bistro (located after the checkouts).
• Showroom which showcases our furniture within room
displays for you to browse:
• Living room, Living room storage, Workspaces, Kitchen,
Dining, Bedroom and Children's.
• Market hall for you to pick up any products from the
following areas:
• Tableware, Cookware, Textiles, Bed textiles, Rugs,
Bathroom accessories, Home organisation, Lighting and
Decoration.
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6. • Self serve area for you to pick up any flat pack furniture items you
would like to purchase (trolleys are located here too). Here you
can order goods that aren't available for pick up in the Self serve
area by speaking with a co-worker.
• As-is department to browse second hand products, recently
discontinued products and product parts, all at an even more
affordable price.
• Checkouts, including Self-service checkout.
• Home Delivery counter for you to purchase delivery if you can't
take your goods home.
• Merchandise Pick-Up counter to pick up any goods that you have
reserved to collect with a co-worker. Here is also where you can
pick up Click and Collect orders.
• Exchanges and Returns counter where you can return products
for a refund, to return faulty goods or bring back a use IKEA
product through our furniture Buy-back.
• Recycling services for cardboard and batteries.
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7. Ambiance
SHOWROOMS: INSPIRATIONAL ROOM SETTINGS SHOWCASING
FURNITURE IN USE CREATE A LIFESTYLE EXPERIENCE AND HELP
VISUALIZE HOW PRODUCTS MIGHT LOOK IN YOUR OWN HOME.
SENSORY CUES: IKEA USES LIGHTING, COLOR PALETTES (THINK BRIGHT
YELLOW AND BLUE), AND EVEN SMELLS (LIKE THE SIGNATURE WAFFLE
CONE SCENT) TO CREATE A PLEASANT AND STIMULATING ATMOSPHERE
THAT KEEPS YOU ENGAGED.

8. effective delivery techniques
Effective body language enhances
your message, making it more
impactful and memorable:
o Meaningful eye contact
o Purposeful gestures
o Maintain good posture
o Control your expressions
This is a powerful tool in public
speaking. It involves varying pitch,
tone, and volume to convey emotion,
emphasize points, and maintain
interest:
o Pitch variation
o Tone inflection
o Volume control
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9. navigating q&a sessions
1.Know your material in
advance
2.Anticipate common
questions
3.Rehearse your responses
Maintaining composure during the Q&A session is
essential for projecting confidence and authority.
Consider the following tips for staying composed:
o Stay calm
o Actively listen
o Pause and reflect
o Maintain eye contact
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10. speaking impact
Your ability to communicate effectively will leave
a lasting impact on your audience
Effectively communicating involves not only
delivering a message but also resonating with
the experiences, values, and emotions of those
listening

11. speaking impact
Learn to infuse energy
into your delivery to
leave a lasting
impression
One of the goals of
effective
communication is to
motivate your audience
METRIC
MEASUREMEN
T
TARGET ACTUAL
Audience
attendance
# of attendees 150 120
Engagement
duration
Minutes 60 75
Q&A interaction # of questions 10 15
Positive feedback Percentage (%) 90 95
Rate of information
retention
Percentage (%) 80 85
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12. final tips & takeaways
o CONSISTENT REHEARSAL
o Strengthen your familiarity
o REFINE DELIVERY STYLE
o Pacing, tone, and emphasis
o TIMING AND TRANSITIONS
o Aim for seamless, professional delivery
o PRACTICE AUDIENCE
o Enlist colleagues to listen & provide feedback
Seek feedback
Reflect on performance
Explore new techniques
Set personal goals
Iterate and adapt
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13. speaking engagement metrics
IMPACT FACTOR MEASUREMENT TARGET ACHIEVED
Audience interaction Percentage (%) 85 88
Knowledge retention Percentage (%) 75 80
Post-presentation surveys Average rating 4.2 4.5
Referral rate Percentage (%) 10 12
Collaboration opportunities # of opportunities 8 10
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14. thank you
BRITA TAMM
502-555-0152
brita@firstupconsultants.com
www.firstupconsultants.com