iv
LIST OF FIGURES
TOPIC NAME PAGE NO.
1. DIGITAL MARKETING 1
2. DIGITAL MARKETING CHANNELS 2
2.1 SEO (SEARCH ENGINE OPTIMIZATION) 2
2.2 SEM (SEARCH ENGINE MARKETING) 3
2.3 SMM (SOCIAL MEDIA MARKETING) 3
2.3.2 FACEBOOK MARKETING 4
2.3.5 PINTEREST MARKETING
2.3.6 INSTAGRAM 8
2.3.7 GOOGLE+ 8
2.3.8 YOUTUBE 9
2.4 ODA (ONLINE DISPLAY ADS) 10
2.5 ORM (ONLINE REPUTATION MANAGEMENT) 10
2.6 MMT (MOBILE MARKETING) 11
2.7 EMT (MOBILE MARKETING) 11
CHAPTER-3 BUSINESS DEVELOPMENT PROCESS FLOWCHART 12
3.2 PROCESS 2 – DATABASE CREATION OF CLIENTS 14
3.4 PROCESS 4 – FIXING MEETINGS15
3.5 PROCESS 5 – PROPOSAL MAKING 16
CHAPTER-5 DIRECTORY SUBMISSION 19
CHAPTER-8 ONLINE MEDIA SUCCESS 22
iv

list of figures

  • 1.
    iv LIST OF FIGURES TOPICNAME PAGE NO. 1. DIGITAL MARKETING 1 2. DIGITAL MARKETING CHANNELS 2 2.1 SEO (SEARCH ENGINE OPTIMIZATION) 2 2.2 SEM (SEARCH ENGINE MARKETING) 3 2.3 SMM (SOCIAL MEDIA MARKETING) 3 2.3.2 FACEBOOK MARKETING 4 2.3.5 PINTEREST MARKETING 2.3.6 INSTAGRAM 8 2.3.7 GOOGLE+ 8 2.3.8 YOUTUBE 9 2.4 ODA (ONLINE DISPLAY ADS) 10 2.5 ORM (ONLINE REPUTATION MANAGEMENT) 10 2.6 MMT (MOBILE MARKETING) 11 2.7 EMT (MOBILE MARKETING) 11 CHAPTER-3 BUSINESS DEVELOPMENT PROCESS FLOWCHART 12 3.2 PROCESS 2 – DATABASE CREATION OF CLIENTS 14 3.4 PROCESS 4 – FIXING MEETINGS15 3.5 PROCESS 5 – PROPOSAL MAKING 16 CHAPTER-5 DIRECTORY SUBMISSION 19 CHAPTER-8 ONLINE MEDIA SUCCESS 22
  • 2.