This document outlines plans for adding tech-focused sessions to an art fair, called Art SV/SF, to attract a younger, more tech-savvy audience from Silicon Valley. The sessions would include keynote speakers, panels, and workshops over three days on topics related to software, electronic art, and trends in tech. This is aimed at justifying business trips to the art fair, increasing sponsorship opportunities, and adding value for attendees through networking and exposure to tech-focused art. The art fair organizers would provide the venue and equipment while the session producers, Leaders in Software and Art (LISA), would handle programming, marketing, logistics and management of the sessions.

1. Sessions at Art SV/SF

2. Attracting a New Kind
of Art Fair Audience
• Adding a SXSW-type feel to the fair
• Driving social media buzz with a
younger, more tech-savvy audience
• Giving anti-elite HNWI’s of Silicon Valley a
reason to attend the fair and a way to “fit in”
• Business justification for a cross-country trip
• Employers will send tech employees to attend
work-related sessions

3. Expertly Produced Content
• Keynote speakers all 3 days Fri-Sat-Sun
• 3 days of content in optional hour-long slots
• LISA’s popular Lighting Talks by the dozen learn all about an artist in 5 minutes, then go
browse their works for sale
• Competitive applications for crowd-sourced
panels builds buzz
• Specialized workshops for programmers on
trending topics in software and electronic art

4. New Economic Opportunities
• Greater diversity of Art Fair events brings broader field
of sponsors – adding tech content and audience
increases relevance and ROI for sponsors
• Larger overall sponsorship opportunities with more
options and signage, bigger audiences
• Software, Advertising and Infrastructure companies will
pay to host relevant panels
• Opportunity for conference swag bag with paying
advertisers
• Additional ticketing options for fair
only, fair+conference, VIP tickets and hands-on
workshops
• Sponsored VIP group dinners
• Drive art sales via inspiring storytelling onstage

5. Added Value for Fair Attendees
• New opportunities to network (it’s very hard
for outsiders to meet new people at a typical
art fair)
• Traditional art fair attendees get a chance to
learn about tech art
• Attendees become part of a new art
movement at its coming-of-age party
• Filter between sessions and fair to spend
more time and make it “worth the trip”

6. What LISA Provides
• Shape and determine discussion topics based on current trends
• Recruit, attract, select, direct, organize and confirm all keynote
speakers, crowdsourced panelists, workshops and lightning talks
• Describe events to sponsors, work with sponsors to build interesting
panels
• Speaker training and practice sessions for lightning speakers
• Manage pre-session prep with all participants such as group
calls, logistics, videographers, venue
• Collect bios & photos, write copy, produce collateral
(brochures, schedules)
• Facilitate press introductions to artists, curators and others on stage
• Online and social media descriptions and announcements of
sessions, blogging, write-ups
• Marketing to LISA lists
• RSVP management/ticketing/free codes/special requests
• Additional liaison with event venue and Art SV/SF staff as needed
• Manage and produce sessions during the event soup-to-nuts

7. Art SV/SF Provides High-Quality Venue
• Large stage space with large projection screen in darkened room
and appropriate stage lighting
• Curtains, signage and other display as appropriate
• Videography and streaming video, Internet access
• High-quality, bright HD projector suitable for event
• Typical amplification equipment including sound control, 8
microphones (standing and floating) and high quality speakers
suitable for live music
• AV, Security, janitorial and other event space staff for duration of
event
• Seats set up theater-style with room for 300 inc. accessibility
• Podium, stage tables for panelists, hallway space for interviews
• Assorted small rooms (seats 20)nearby for workshops and breakout
sessions
• Press room and traditional (newspaper and magazine) press
contacts/press releases

8. Costs to Consider
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Venue and AV costs
Sponsorship sales
Producer’s fee
Producer’s travel expenses
Travel budget for key speakers TBD
Brochure design and printing
Additional advertising and marketing
Video edit and posting
Free coffee and snacks

9. Sessions /seSHәnz/ pl. noun
• Time periods that are used to do a particular
activity
• In computer science, an interactive
information interchange
• In music, a meeting of a group of musicians to
record in a studio
• Gatherings where friends get high together
• Informally meeting for sex

10. Isabel Walcott Draves
Founder, Leaders in Software and Art
isabel@draves.org
917-312-5999