1. Laura
Orfanedes
Jamie
Lalos
Lion’s
Lair
Session
AESP
Na7onal
Conference
Orlando,
Florida
February
12,
2015

2. 7

3. Marketing Software
for the Energy Sector
Marketing Sof tware
for the Energy Sector

4. Fiveworx
Marke7ng
SoHware
Email
campaigns
Segment-­‐based
messaging
and
predic7ve
analy7cs
Fiveworx ESP
DATA ANALYTICS
Landing
pages/
microsites/online
portal
Segmenta7on
survey
Automated,
ongoing,
personalized
communica7ons
Adap7ve
Learning
Engine
SURVEY PERSONALIZED CONTENT AUTOMATED
MARKETING
Energy Segmentation Profiles

6. RESULTS
Opt-­‐in
Enrollment
Rate
18%
Survey
Comple7on
Rate
94%
Email
Open
Rates
35-­‐70%
Email
Click-­‐Through
Rates
7-­‐36%
Conversion
Rate
3.5%
Customer
Sa7sfac7on
Increase
8%

7. An
experienced,
passionate
team
Patrick
Hunt,
CEO
25
years
experience
VarsityBooks,
EW
Scripps
Product/UX
background
Laura
Orfanedes,
VP
Customer
Success
20
years
experience
Cadmus,
MassSave,
ENERGY
STAR
Strategic
marke7ng
focus
Jamie
Lalos,
Director
of
Customer
Engagement
12
years
industry
experience
Cadmus,
NYSERDA
Excellent
project
manager
Madhan
Sundaram,
Director
of
Technology
12
years
experience
ORNL,
MBA/MSEE
DIRECTORS/ADVISORS
Suzanne
Shelton
CEO
Shelton
Group
Na7onally
recognized
expert
in
energy
marke7ng
Lee
Ann
Head
VP
Research
Shelton
Group
Author
of
na7on’s
leading
consumer
energy
polls

8. Save
The
Dates
For
more
informa6on
-­‐
www.aesp.org
AESP’s
Spring
Conference
Portland,
OR
AESP’s
Summer
Conference
Niagara
Falls,
ON
AESP’s
Na7onal
Conference
Phoenix,
AZ
May
19-­‐21,
2015
August
25-­‐27,
2015
February
1-­‐4,
2016