1. Highlights from the 2013 AESP
St t f th I d t R tState of the Industry Report
A Thought Leaders Panel
Laura Orfanedes
AESP Chair, Publications
May 9, 2013

2. Today’s Panelists
• Sami Khawaja – SVP, Energy Services Division, Cadmus
Ri h S d P i i l d US P Di t• Rich Sedano, Principal and US Programs Director,
Regulatory Assistance Project
• Lynn Westerlind, Manager, Policy and Regulation, National
Grid
• Ahmad Faruqui, Principal, The Brattle Group

3. 2013 AESP State of the Industry2013 AESP State of the Industry
Report
Highlights

4. Trend Anticipated to Continue in 2013Trend Anticipated to Continue in 2013
Comparison of Anticipated Change in Workforce in 2013
59%
63%
2011 Responding Percent 2012 Responding Percent
27%
33%
14%
4%
Increase Decrease
Stay the Same

5. What are the thought leaders
i ?saying?

6. Do the Thought Leaders Agree?Do the Thought Leaders Agree?
2/3 f l d2/3 of leaders
predict increased
DSM activity
1/3 think
activity
y
through 2015
activity
levels have
plateaued
Many who see
increased
activity thinky
the growth rate
will slow

7. Behavioral Programs Low Avoided Costs will
Have Biggest Impact in 2013gg p
“We have
not yet
h tseen what
will happen
to utility
DSM/DRDSM/DR
programs
given the
new realitynew reality
of natural
gas.”
- Thought
Leader

8. CI Remains an Untapped Market
Comparisonof Most PromisingSectors in EE/DR Industry
38% 37%
Comparison of Most Promising Sectors in EE/DR Industry
2011 Percent Responding 2012 Percent Responding
31%
37%
28%
23%
20%
5%
3%
10%
5%
Large CI Small CI Residential Institutional/Government Other

9. Money is Still the Major MotivatorMoney is Still the Major Motivator
Trends in Factors Influencing Consumer Adoption of EE/DR
Programs 2011 Percent Responding 2012 Percent Responding
70%
55%
67%
50%
45%
47%
23%
50%
41%
39%
26% 26%
15%
7%
15%
Concern about saving Increase in energy Federal and state Continued Concern about Desire to be green OtherConcern about saving
money
Increase in energy
prices
Federal and state
energy regulations
Continued
econonmic downturn
Concern about
climate
change/environment
Desire to be green Other

10. AESP R d tAESP Respondent
Demographicsg p

11. Industry Still Heavily Focused in
I l t ti D iImplementation Design
58%
Comparison of Topics Most Focused on at Work
2011 Percent Responding 2012 Percent Responding
55%
58%
38%
43%
41%
51%
44%
36%
32% 31%
23% 22%
13%
31%
14% 13%
10%

12. Other Key Respondent Attributes
Most (34%) 155Most (34%)
work for
utilities
Average # of
employees in
organizationsorganizations
Good
representation
from small
24,500
Regional,
national
i i l
from small,
medium and
large energy
i ti24,500
Total workforce
represented in the
international
organizations
from US
organizations
p
survey Canada

13. DISCUSSIONS QUESTIONSQ
Type Your Comments and Questions in the Chat Box

14. Save the Dates
AESP’s Fall ConferenceSept. 30‐Oct. 2, 2013 AESP s Fall Conference
Seattle, WA
Sept. 30 Oct. 2, 2013
AESP’s National Conference
San Diego, CA
Jan. 27‐30, 2014
AESP’s Spring Conference
Baltimore MD
May 12‐14, 2014
Baltimore, MD
For more information - www.aesp.org