Framework for building an omnichannel strategy.TheHemaniGroup
Rest assured, the last decade wasn’t a wasted effort. Your multi-channel presence is the foundation for building a comprehensive, customer-centric, brand & technology strategy. Join Karim Hemani, former eCommerce & Channel Integration executive at Sears Canada, as he shares his perspectives on how to construct and execute an outcome-driven Omni-channel Strategy.
- What’s the difference between Omni- and Multi- Channel?
- The challenges aren’t unique, but the solutions can be
- Defining outcomes vs. outputs in your media strategy
- If content is the heart, IT is the backbone
- The role of Chief Omnichannel Officer
Introduction to quantitative and qualitative researchLiz FitzGerald
This presentation, delivered in an Open University CALRG Building Knowledge session, gives a preliminary introduction to both quantitative and qualitative research approaches. There has been widespread debate when considering the relative merits of quantitative and qualitative strategies for research. Positions taken by individual researchers vary considerably, from those who see the two strategies as entirely separate, polar opposites that are based upon alternative views of the world, to those who are happy to mix these strategies within their research projects. We consider the different strengths, weaknesses and suitability of different approaches and draw upon some examples to highlight their use within educational technology.
CIOs Embrace Digital Transformation in ChinaKelvin Yeung
It’s clear that digital transformation has reached every aspect of our life, with India and China among the countries in the region seeing the most significant impact.
Framework for building an omnichannel strategy.TheHemaniGroup
Rest assured, the last decade wasn’t a wasted effort. Your multi-channel presence is the foundation for building a comprehensive, customer-centric, brand & technology strategy. Join Karim Hemani, former eCommerce & Channel Integration executive at Sears Canada, as he shares his perspectives on how to construct and execute an outcome-driven Omni-channel Strategy.
- What’s the difference between Omni- and Multi- Channel?
- The challenges aren’t unique, but the solutions can be
- Defining outcomes vs. outputs in your media strategy
- If content is the heart, IT is the backbone
- The role of Chief Omnichannel Officer
Introduction to quantitative and qualitative researchLiz FitzGerald
This presentation, delivered in an Open University CALRG Building Knowledge session, gives a preliminary introduction to both quantitative and qualitative research approaches. There has been widespread debate when considering the relative merits of quantitative and qualitative strategies for research. Positions taken by individual researchers vary considerably, from those who see the two strategies as entirely separate, polar opposites that are based upon alternative views of the world, to those who are happy to mix these strategies within their research projects. We consider the different strengths, weaknesses and suitability of different approaches and draw upon some examples to highlight their use within educational technology.
CIOs Embrace Digital Transformation in ChinaKelvin Yeung
It’s clear that digital transformation has reached every aspect of our life, with India and China among the countries in the region seeing the most significant impact.