The document describes Elizabeth Bright's creation of Elegant Hampers, a hamper designed specifically for the hospitality industry. After observing issues with towel handling in hotels, she extensively researched the problem by interviewing housekeepers and speaking with various hotel departments. This led her to design an ergonomic, antimicrobial hamper that reduces risks for staff and costs for hotels. Her goal is to revolutionize towel handling practices in the industry through cultural change promoted by her sustainable and beneficial product.