Maersk Oil is an international oil and gas company that has faced challenges recruiting technical professionals due to an aging workforce and talent shortage. They developed a LinkedIn strategy focused on employer branding and recruitment. This included publishing engaging content on their career page to grow followers from 20,000 to 141,000. Their talent brand index score increased 17% in 18 months, placing them first among competitors. Between March to August, 41% of new hires started from LinkedIn, helping Maersk Oil recruit above expectations for their size.