Are you used LinkedIn effectively to grow your business? Here are a few tips to get you started!

1. Using Social Media Effectively
(Part 1 - LinkedIn)
presented by:

2. What is “Social Networking?”
Using multiple,
complimentary TOOLS to:
Increase visibility
Identify new leads
Deepen relationships
Create opportunities
for interaction

3. Why is “Social Networking”
critical to your business
To develop a brand message
To identify new leads
To create a VIP Experience
for your clients
To generate “buzz”
To generate referrals

4. Developing a Strategy
Be Strategic
Be Proactive
Set up Systems
Leverage Corporate
Resources
Get RESULTS !

5. LinkedIn
Components
Profile
Connections
Recommendations
Groups
Companies
Status Updates
Searches

6. Target Marketing
Identify your target
markets
Who?
What?
Where?
How?

7. Profile
h it from
pro ac
Ap
yes . of a
th ee
osp ect
pr
The focus should be on them...
not on you!

8. Connections
Getting started ...
Invite your clients
Invite centers of influence
Invite your friends
Import your desktop contacts
Review your current connections

9. Groups
Think Target Markets ... Join Groups ... Get Involved

10. Company Search
What
companies
do you
want to
know
about?

11. Advanced Search
out your
Seek ket!
rget mar
ta

12. Status Updates
Keys to a good update:
focus on your connections
make it relevant
make it timely
be consistent
share information

13. Potential Social Networking Pitfalls
& How to Avoid Them!
Avoiding social networking
Overdoing it
Being inconsistent
“Taking” and not “Giving”
Not Having a PLAN

14. Staying on Track ...
Resources
Andree Media & Consulting
info@andreemedia.com
203-906-7266
www.andreemedia.com