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LinkedIn	Talent	
Solutions
Targeting
Profile-based Targeting
Title
Company
Geography
Member	
entered	or	IP
Group	
Membership
Company	
Following
School
Field	of	Study
Graduation	Year
3
USER PROVIDED
Company
Job Title
Geography
Company Following
Group Membership
School
Graduation Year
Field of Study
DERIVED
Function
Seniority
Company Size
Company Industry
Years of Experience
Gender
Age
Geography (IP)
Leverage LinkedIn Profile-based Targeting
Danie
Seattle, WA USA
Boston University
COMPANY INDUSTRYSIZE
SCHOOL
LOCATION
JOB
TITLE
SENIORITY
FUNCTION
FIELD OF STUDY
DEGREE
GRADUATION AGE
SKILLS
GROUPS
IP
Communication
Bachelor of Science
2011, 25-34
Simply Measured, 51-200,
Internet
Senior Marketing Manager,
Marketing, Senior IC
CMA, LEWIS, Social Tools
SEO, Social Media, Digital
Marketing, Blogging
5
Targeting by Function
Inferred from user entered title
User Entered Title (possibly many)
↓
Standardized Title
↓ ↓
Seniority Function
Levels	of	Seniority:
Unpaid	/	Training	/	Entry	IC*	/	Senior	IC*	/	
Manager	/	Director	/	VP	/	CXO	/	Partner	/	Owner
*Individual	contributor	(IC)	includes	highly	skilled	
professionals	ex.	Engineer,	teacher,	doctor,	lawyer,	etc
6
Targeting by Years of Experience
Inferred from user entered job experience
User Entered Job Titles (possibly many)
↓
Years of Experience per job
+
Years of Experience per job
=
Total Years of Experience
Company Size and Company Industry
7
•Member industry is directly inferred from their current experience
Company Entered Name
ê
Company Entered Industry
ê
Company Entered # of employees
Sample Targeting Facets:
Company Name → LinkedIn
Company Industry → Internet
Company Size → 5,000-10,000
Large companies may span several industries but
can only choose one. Spot-check company pages to
ensure you are targeting the correct industry.
Skills Targeting – reach experts in their field
When targeting by skills you are
reaching members who:
• Explicitly added their skills into
the skills section
• Have skills mentioned on their
profile text, but not within the
explicit skills section
• Have inferred skills based on
explicit skills and key values
they entered
©2015 LinkedIn Corporation. All Rights Reserved.

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LinkedIn Targeted Ads

  • 3. 3 USER PROVIDED Company Job Title Geography Company Following Group Membership School Graduation Year Field of Study DERIVED Function Seniority Company Size Company Industry Years of Experience Gender Age Geography (IP) Leverage LinkedIn Profile-based Targeting
  • 4. Danie Seattle, WA USA Boston University COMPANY INDUSTRYSIZE SCHOOL LOCATION JOB TITLE SENIORITY FUNCTION FIELD OF STUDY DEGREE GRADUATION AGE SKILLS GROUPS IP Communication Bachelor of Science 2011, 25-34 Simply Measured, 51-200, Internet Senior Marketing Manager, Marketing, Senior IC CMA, LEWIS, Social Tools SEO, Social Media, Digital Marketing, Blogging
  • 5. 5 Targeting by Function Inferred from user entered title User Entered Title (possibly many) ↓ Standardized Title ↓ ↓ Seniority Function Levels of Seniority: Unpaid / Training / Entry IC* / Senior IC* / Manager / Director / VP / CXO / Partner / Owner *Individual contributor (IC) includes highly skilled professionals ex. Engineer, teacher, doctor, lawyer, etc
  • 6. 6 Targeting by Years of Experience Inferred from user entered job experience User Entered Job Titles (possibly many) ↓ Years of Experience per job + Years of Experience per job = Total Years of Experience
  • 7. Company Size and Company Industry 7 •Member industry is directly inferred from their current experience Company Entered Name ê Company Entered Industry ê Company Entered # of employees Sample Targeting Facets: Company Name → LinkedIn Company Industry → Internet Company Size → 5,000-10,000 Large companies may span several industries but can only choose one. Spot-check company pages to ensure you are targeting the correct industry.
  • 8. Skills Targeting – reach experts in their field When targeting by skills you are reaching members who: • Explicitly added their skills into the skills section • Have skills mentioned on their profile text, but not within the explicit skills section • Have inferred skills based on explicit skills and key values they entered
  • 9. ©2015 LinkedIn Corporation. All Rights Reserved.