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Don't Underestimate The Power of Relationships in Building Your BusinessJulie Weishaar
http://newhorizons123.com
Don't underestimate The Power of Relationships and Reputation in Building Your Business and Getting More Sales. Building Rapport: Who Are You & Why Should I Care? Building Rapport With Your Target Market to get them to "know", "like" and "trust" because people like to do business with people they know, like, and trust. Gear Your Marketing To Answering These Two Most Important Questions: "Who Are You" and "Why should I care?" Period! That’s it! IF you have the solution to a problem someone has, you will get their attention. If not, they are off to the next website, social site, forum, blog, etc. - very likely - your competitor!
Just-In-Time Business Operations (Yeah, there’s an add-on for that!)Atlassian
Learn how Camerican International, one of the worlds largest food import/export companies, has integrated numerous add-ons in Confluence to build a custom CRM on a limited budget and without any in-house programmers. The Atlassian ecosystem is full of existing add-ons you can use, as well as developers looking for new ideas to build. Understanding how to manage multiple add-ons and work with the various vendors is the key to unlocking huge value. Come see what’s possible!
How Social Networks Generate Leads 2009 New2 Event Version Fp Gurnee IiSocial Jack
This is from our live event last week in Gurnee IL. We want to thank everyone from the Gurnee Chamber of Commerce - showing that a chamber can grow in a tough economy!
Don't Underestimate The Power of Relationships in Building Your BusinessJulie Weishaar
http://newhorizons123.com
Don't underestimate The Power of Relationships and Reputation in Building Your Business and Getting More Sales. Building Rapport: Who Are You & Why Should I Care? Building Rapport With Your Target Market to get them to "know", "like" and "trust" because people like to do business with people they know, like, and trust. Gear Your Marketing To Answering These Two Most Important Questions: "Who Are You" and "Why should I care?" Period! That’s it! IF you have the solution to a problem someone has, you will get their attention. If not, they are off to the next website, social site, forum, blog, etc. - very likely - your competitor!
Just-In-Time Business Operations (Yeah, there’s an add-on for that!)Atlassian
Learn how Camerican International, one of the worlds largest food import/export companies, has integrated numerous add-ons in Confluence to build a custom CRM on a limited budget and without any in-house programmers. The Atlassian ecosystem is full of existing add-ons you can use, as well as developers looking for new ideas to build. Understanding how to manage multiple add-ons and work with the various vendors is the key to unlocking huge value. Come see what’s possible!
How Social Networks Generate Leads 2009 New2 Event Version Fp Gurnee IiSocial Jack
This is from our live event last week in Gurnee IL. We want to thank everyone from the Gurnee Chamber of Commerce - showing that a chamber can grow in a tough economy!
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
5 Reasons Why Public Relations is Important for Every Business - Public relations for small business are very powerful because it helps you get more exposure
Women in Sales Networking Event _ April 2018 AtlantaBarbara Giamanco
The why...
1. Visibility and promotion for women in sales, at all levels, in companies around the globe.
2. Community, connection, education and support for other women in sales.
3. Encourage more women to pursue careers in sales.
48 experts from the marketing world reveal their favorite seo toolDSIM
You must be knowing marketing experts like Jeff Bullas, Neil Patel, Rand Fishkin and so on….now, it’s time to meet their favorite SEO Tool: A much-awaited expert roundup post.
How To Use Social Networks In Your Employment Or Job Seach 2010 Event VersionSocial Jack
This presentation was used today to help senior executives secure employments as CEO. CFO. COO or CIO's from the FEI - Financial Executives International - Chicago Group.
http://www.financialexecutives.org/eweb/startpage.aspx?site=ch_chi
Very helpful and many are securing great interviews from this process explained.
Content Provided by:
Dean R. DeLisle
CEO
www.ForwardProgress.net
I Didn\'t Use Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, Social Networking, Link Building, Joint Venture Partners, eMail Drops, Adswaps Or Any Of The \'Traditional\' Traffic Generating Techniques Everyone Is Talking About!
And I\'m Going To Show You How EASILY It Was Done...
Google dominates about 20% of the online traffic, which I guess you know about. I've used it to the MAX!! Now I went to the other side of the playing field and went after the other 80%. The network traffic. No it's NOT what you're thinking.
The day I applied it I got hundreds in numbers, then thousands and then hundreds of thousands. WIthin a month I was generating MILLIONS of visitors to my site.
This is insane, *unstoppable* traffic and the only way out is...? Well there isn't one unless you pull the plug.
I did this on one of my sites and the business I was sending traffic to went mental and 'actually' complained. I'm serious, they called me up and told me to STOP whatever I'm doing. No JOKE!!
Agenda?
WITHOUT Google = > > MASS Traffic MASS Customers = MASS Profits !!
No waiting around for algorithmns, Google indexing or special requirements. Once you're ready, start the Rapid Mass Traffic strategy and there's no looking back.
Once this method is mastered you will never look back. I'm not, that's for sure. The product is a combination of manuals, videos, coaching, software including MINDMAPS, BLUEPRINTS, FLOWCHARTS, DIAGRAMS etc including step by step processes even for the absolute newbie.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Find out exactly how to leverage power of targeted social marketing campaigns so you no longer have to chase down agents or wonder when the next lead may come in. In these slides, I will share with you how to get qualified exclusive leads (that are home buyers in your area) in your inbox consistently every. single. week. with predictability.
5 Reasons Why Public Relations is Important for Every Business - Public relations for small business are very powerful because it helps you get more exposure
Women in Sales Networking Event _ April 2018 AtlantaBarbara Giamanco
The why...
1. Visibility and promotion for women in sales, at all levels, in companies around the globe.
2. Community, connection, education and support for other women in sales.
3. Encourage more women to pursue careers in sales.
48 experts from the marketing world reveal their favorite seo toolDSIM
You must be knowing marketing experts like Jeff Bullas, Neil Patel, Rand Fishkin and so on….now, it’s time to meet their favorite SEO Tool: A much-awaited expert roundup post.
How To Use Social Networks In Your Employment Or Job Seach 2010 Event VersionSocial Jack
This presentation was used today to help senior executives secure employments as CEO. CFO. COO or CIO's from the FEI - Financial Executives International - Chicago Group.
http://www.financialexecutives.org/eweb/startpage.aspx?site=ch_chi
Very helpful and many are securing great interviews from this process explained.
Content Provided by:
Dean R. DeLisle
CEO
www.ForwardProgress.net
I Didn\'t Use Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, Social Networking, Link Building, Joint Venture Partners, eMail Drops, Adswaps Or Any Of The \'Traditional\' Traffic Generating Techniques Everyone Is Talking About!
And I\'m Going To Show You How EASILY It Was Done...
Google dominates about 20% of the online traffic, which I guess you know about. I've used it to the MAX!! Now I went to the other side of the playing field and went after the other 80%. The network traffic. No it's NOT what you're thinking.
The day I applied it I got hundreds in numbers, then thousands and then hundreds of thousands. WIthin a month I was generating MILLIONS of visitors to my site.
This is insane, *unstoppable* traffic and the only way out is...? Well there isn't one unless you pull the plug.
I did this on one of my sites and the business I was sending traffic to went mental and 'actually' complained. I'm serious, they called me up and told me to STOP whatever I'm doing. No JOKE!!
Agenda?
WITHOUT Google = > > MASS Traffic MASS Customers = MASS Profits !!
No waiting around for algorithmns, Google indexing or special requirements. Once you're ready, start the Rapid Mass Traffic strategy and there's no looking back.
Once this method is mastered you will never look back. I'm not, that's for sure. The product is a combination of manuals, videos, coaching, software including MINDMAPS, BLUEPRINTS, FLOWCHARTS, DIAGRAMS etc including step by step processes even for the absolute newbie.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends