The document discusses strategies for overcoming "Internet Dysfunction" and marketing in the modern internet landscape. It recommends creating your own large network instead of relying on platforms like Google and Facebook, producing engaging content across multiple new media channels to build your brand and generate leads, and using targeted marketing approaches to build profitable client relationships. The key is learning new technologies and media to own your message and community rather than being dependent on other platforms.

1. Brian French CEO
2012: New Ideas for a
New Economy
“Man’s greatest illusion is his own
reality” Aristotle
Old Ideas = Decay
New Ideas = Seeds
Do you see ruins or greatness?

2. Internet Dysfunction:
Challenging the assumptions of
marketing and internet HYPE
Why?
Who?
Risks and Costs?
Who’s on your
side?
Brian French CEO Who’s not?

3. Internet Dysfunction:
History:
Development of the internet frontier
The internet is going “corporate”

4. Internet Dysfunction:
“ Partnering” with:
Google, Facebook, Linkedin
ALERT: Recognize abusive Relationships
You?

5. Internet Dysfunction:
Definition of Abuse:
You do all the work ( for FREE )
• Creating a website
• Blogging
• Posting:
Facebook, LinkedIn, Twitter
• They control the rules
• It’s their platform – Slaves can’t

6. Internet Dysfunction:
While you are working
They are WATCHING ( you )
• You are the TARGET of their
business
• They know where the BIG $
• Big Corporation are PISSED OFF!
that small companies were
allowed to compete (and win) on

7. Internet Dysfunction:
Competition:
There are over 644 million websites & blogs
• Is your website better than others?
• How many pages does your site
have?
• Does your site help people or is it a
sales brochure?
• Endless blogging is NOT the answer!

8. Internet Dysfunction:
Google owns all good search traffic
IS SEO SOL?
r
estate
Google is hogging search landing
pages!
• You are the TARGET of their
business
• They know where the BIG $
• Big Corporation are PISSED OFF!
that small companies were
allowed to compete (and win) on

9. Internet Dysfunction:
Google has turned all websites into
commodities
• All Google listings look alike
• It’s impossible to be different
• With commodity products it’s hard for
sellers to get an above average price
• Google can delist your site at anytime
or make it impossible to find! Why

10. Internet Dysfunction:
Summary:
Why the interent is NOT cool anymore…
• It’s 75% to 80% Google ads
• Your competition is a click away
• People expect FREE everything
• There are only 3 or 4 organic search
results that produce “real” traffic
• Big Brand companies are moving in

11. Internet Dysfunction:
Social Media:
The greatest time waster in human history !
• How much $ have you made on
Facebook, Twitter and LinkedIn? Per
hour?
• Do you really think people want to do
business on Facebook? Insanity
• If you like to work for FREE Good

12. 2012: New Ideas for a
New Economy
“Road to Recovery”
Brian French CEO

13. 2012: New Ideas for a New Economy
How to overcome the dysfunction ?
• Create your own MEGA network
• Get a divorce from Google
• Stop working for Facebook
• Send your message in a manner that
will WOW your customers (Your Rules)
• Go viral! Details to follow…

14. 2012: New Ideas for a New Economy
Strategy # 1
Have social media work for you !
• Own your community and data base
• Study your prospects like the CIA
• Give people a GREAT reason to
friend or connect with you
• Give and get GREAT
recommendations

15. Provide Irrefutable Evidence !
30 client recommendations 50 verifiable case studies
on Linkedin
# of Keywords
50
40
30
20
10
0 # of Keywords

16. My prospect database 12 LinkedIn
Groups
24,000 members growing over 1,000 per
25000 24035
22950
21903month
.
20755
19733
20000
15000
Total Members of
Groups
10000
Total Connections
5068 5339
4366 4767
5000 4047
1332 1438 1603 1717 1828
Total Attorney
Connections
0
Jan-12 Feb March April May

17. 8,000
Group Tracking
7,000
6,000
.
5,000
4,000
3,000
Jan
2,000 Feb
March
1,000 April
May
0

18. 2012: New Ideas for a New Economy
Create a variety of angles of attacks on
prospective clients
• Constantly market to your prospects
but change your pitches
• Create “irresistible offers” (see
LinkedIn)
• Create Info-offers Give proof(that would hold up
in court)
• Never chase, be willing to say NO

19. 2012: New Ideas for a
2012: New Ideas for a New Economy
Strategy # 2
Make the TECHY investment in YOU!
• Time & Tools
• Energy NEVER STOP
• Creativity LEARNING
• Humility
• Your unique
personality

20. 2012: New Ideas for a New Economy
Strategy # 3
Learn the NEW, NEW media
• Indesign ipad magazines
• Gear up for a huge and consistent e-
mail campaign
• Provide an awesome visual product
• Goal: Go viral

21. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a TV Channel
Tools:
• YouTube
• Camtasia Studios
• Digital camera
• USB Microphone

22. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a Radio Show
Tools:
• Podomatic.com
• Voice Recorder
• USB Microphone
• Audacity & levelator

23. 2012: New Ideas for a New Economy
Learn the NEW, NEW, NEW media
Own a Magazine
Tools:
• InDesign / Templates
• Adobe Creative Suite
• Istockphoto.com
• Ipad – Meetup Groups

24. 2012: New Ideas for a New Economy
What to do with your media empire?
• Share content
• Repurpose content
Your
• Advertise yourself Website
• Give “candy” to friends
• Be Different
• Rinse, repeat & flush
• Hire “plumbers”

25. Build a Niche Mega List
Irresistible
Offer
Proof of
Success
New
Media
Delivery
Profitable Transactions

26. If you get stuck… hire me
2012: New Ideas for a
New Economy
Brian French
Brian@FloridaWebsiteMarketing.com