LINKED IN MT.pdf
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Några snabba LinkedIn fakta och en checklista till din profil :)
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LINKED IN MT.pdf
- 1. Why the LINK in LinkedIn really matters!
- 2. Facts
- 5. Facts about LinkedIn (-21) - LinkedIn turns 19 years old in 2022 - It's is available in 24 languages - LinkedIn is the most trusted social network in the U.S. - It has 722 million members - 57% of LinkedIn users are men, and 43% are women - 76% of LinkedIn’s users are outside the U.S. - 3 million users in Sweden - 59.9% of LinkedIn’s users are between 25 and 34 years old
- 6. - 40% of LinkedIn users change their job, company, or industry every 4 years - 3 people are hired through LinkedIn every minute - 30% of a company’s engagement on LinkedIn comes from employees - Employees are 14x more likely to share content from their employers than other types of content on LinkedIn
- 7. - 57% of LinkedIn’s traffic is mobile so make sure to adapt the format of your posts! - LinkedIn posts with images get 2x higher engagement - LinkedIn users are 20x more likely to re-share a video post
- 10. Post types: (personal page) Picture, Film, Text, Link, Article, Document, Live A film will rank better than a link, the reason is linking takes the user off the platform LinkedIn posts have a LONG LIFE compared to other social media channels.
- 11. Engagement is key Engage with your post and ask others to engage within the first 10 minutes of posting. Tag other people that are relevant in the post (Do not spam!) Interact with other peoples content a while before and after you post Answer all comments, preferably with a full sentence
- 12. ”We buy from those we like"
- 13. YOUR BRAND - why are you on LinkedIn (find a job, promote yourself/your company, network?) - how much time do you want to spend here (compared to other social media plattforms?) - What do you like to talk about/what value can you give
- 14. What can you contribute? - Teach, Explain, Inspire, Network. - It takes 13 milliseconds for us to grasp a picture. - Every other second our brain is answering the question "is this interesting enough?" - People have decision fatigue - help them!
- 15. Just be YOU.
- 17. Build relationships by being yourself, leave genuine comments. Act as you would in real life.
- 18. Profile Pic & Cover image Personalised link Creator profile Words that google likes Show your personality Ad pictures/video Ad featured Ask for recommendations Link to your account from other places like e-mail, social media, homepage Post regularly, don't overthink it Mingle regularly Tag people Give value 90% of the time
- 19. Thank you! Insta: @mira_thimmayya LinkedIn: mirathimmayya mira@stockholmmalmo.com