The document discusses LinkedIn and how to use it effectively. It notes that LinkedIn has over 180 million users and that a new user joins every 2 seconds. It then presents a 7 step approach called "The Social Seller" for using LinkedIn, which includes steps like stopping sales pitches, engaging with connections, and building trust. Finally, it provides some tips for professionals like getting involved in groups, focusing on referrals, and including contact details in your profile.

1. Mark Williams
@mr_linkedin
#fail
MISSION:
“Connect the world’s professionals
to make them more productive and successful”
© 2012 ETN Training. All rights reserved. Confidential
Tuesday, 11 September 12

2. Justin’s story...........
Mark Williams
Tuesday, 11 September 12

3. Tuesday, 11 September 12

4. 180 million 10 million
2+ every second
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5. The Social Seller 7 step approach
Stop selling!
Research
Engage
Connect
Provide content
Build trust
Meeting
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6. Tuesday, 11 September 12

7. Recommendations
• Only seek from a credible source
• Ask in person
• Accept at the right time
• Avoid reciprocity
© 2012 ETN Training. All rights reserved.
Confidential 7
Tuesday, 11 September 12

8. What can we learn from
Justin’s story?
8
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9. 5 tips
• Involvement in groups gets you noticed
• Referrals are key to winning business
• A profile picture is critical
• Put your name & describe your offering in
your headline
• Contact details at the top of your summary
Tuesday, 11 September 12

10. Contact
• http://uk.linkedin.com/in/mrlinkedin
• mark@etn-training.co.uk
• mr_linkedin
• www.etn-training.co.uk
• www.mrlinkedin.wordpress.com
• www.youtube.com/user/mrlinkedin
© 2012 ETN Training. All rights reserved. Confidential 10
Tuesday, 11 September 12