Session delivered by Stephen Nold and David Lutz at MeetingTechOnline Summit in Washington DC. This breakout discussed best practices for using LinkedIn and Facebook Group features for meetings and tradeshow engagement.
This document discusses ways to build connections and reduce intimidation at conferences through planned serendipitous activities like tee shirt and cap swaps. It also stresses the importance of remembering that volunteers are people first and their attendance at the event may not be their top priority. Targeted session tracking and badges are also mentioned as ways to help attendees.
Strategic partnerships between events can increase attendance by overlapping exhibitors and sponsors, decrease costs through shared logistics, and double marketing efforts. Co-locating events in the same place at the same time maintains separate identities but brings benefits. The presentation recommends volunteer and staff leadership work together to fill each other's gaps. It was presented by Sam Lippman, an experienced conference organizer who now consults on strategic planning and production through his company Integrated Show Management & Marketing.
Reducing your environmental impact is similar to losing weight, according to Paul Salinger. To be successful, you should set specific goals, make a commitment to achieve them, outsource tasks to others when possible, track your progress, don't feel discouraged by lapses, see each day as a new opportunity, and regularly reward yourself for your efforts. The document also lists apps and websites that can help measure and lower your carbon footprint.
The document discusses various tactics for optimizing an event website for search engine optimization (SEO). It provides 9 tactics: 1) Make the website spider-friendly, 2) Ensure basic technical elements are optimized, 3) Benchmark against other similar sites, 4) Focus on key phrases rather than keywords, 5) Ensure high-quality, keyword-rich content, 6) Give visitors reasons to return to the site, 7) Leverage networking and links from other sites, 8) Utilize social media sharing and bookmarking, 9) Tap into traffic from social media widgets. Contact information is provided for follow up.
This document provides tips and strategies for growing conference sponsorship revenues. It discusses evaluating each sponsorship element to ensure attendee value. Sponsors should focus on enhancing the attendee experience rather than just promoting their brand. The document also recommends defining top sponsor targets, using leadership relationships, offering premium bundles customized for different sponsor levels, measuring sponsor activation, and ways to extend the sponsorship runway.
1. The document discusses strategies for segmenting and targeting different audience types for conferences and events. It identifies common audience segments such as "lifers", "professors", "content marketers", "ambushers", "rookies", and "window shoppers".
2. The document recommends identifying the most important audience segments to target and the channels of influence for each segment. It also discusses how experience design can improve relevance and loyalty by tailoring the content and environment to different audience mindsets and learning styles.
3. Overall, the key message is that conferences should take a segmented approach to attracting and retaining the right types of audiences through targeted messaging, programming, and experience design.
This document provides tips and strategies for segmenting audiences and marketing a conference more effectively. It discusses identifying the key target segments and their unique needs, problems, and opportunities. Various audience types are described, such as "lifers" who are long-time attendees, "professors" seeking publications, and "investor participants" who are the true buyers. The document emphasizes defining a clear value proposition for each segment and tailoring the marketing message and offers accordingly. It also suggests ways to increase attendance loyalty and engagement throughout the year.
As digital technologies advance, chances are your industry partners will require less square footage to show off their products and services. Your challenge is to convert or grow those dollars into sponsorship opportunities that are appreciated by your conference attendees and grow your revenue line.
Learner Outcomes:
• Gain insights for aligning your sponsorship menu with attendee mattering.
• Explore sales strategies for growing sponsorship contribution.
This document discusses ways to build connections and reduce intimidation at conferences through planned serendipitous activities like tee shirt and cap swaps. It also stresses the importance of remembering that volunteers are people first and their attendance at the event may not be their top priority. Targeted session tracking and badges are also mentioned as ways to help attendees.
Strategic partnerships between events can increase attendance by overlapping exhibitors and sponsors, decrease costs through shared logistics, and double marketing efforts. Co-locating events in the same place at the same time maintains separate identities but brings benefits. The presentation recommends volunteer and staff leadership work together to fill each other's gaps. It was presented by Sam Lippman, an experienced conference organizer who now consults on strategic planning and production through his company Integrated Show Management & Marketing.
Reducing your environmental impact is similar to losing weight, according to Paul Salinger. To be successful, you should set specific goals, make a commitment to achieve them, outsource tasks to others when possible, track your progress, don't feel discouraged by lapses, see each day as a new opportunity, and regularly reward yourself for your efforts. The document also lists apps and websites that can help measure and lower your carbon footprint.
The document discusses various tactics for optimizing an event website for search engine optimization (SEO). It provides 9 tactics: 1) Make the website spider-friendly, 2) Ensure basic technical elements are optimized, 3) Benchmark against other similar sites, 4) Focus on key phrases rather than keywords, 5) Ensure high-quality, keyword-rich content, 6) Give visitors reasons to return to the site, 7) Leverage networking and links from other sites, 8) Utilize social media sharing and bookmarking, 9) Tap into traffic from social media widgets. Contact information is provided for follow up.
This document provides tips and strategies for growing conference sponsorship revenues. It discusses evaluating each sponsorship element to ensure attendee value. Sponsors should focus on enhancing the attendee experience rather than just promoting their brand. The document also recommends defining top sponsor targets, using leadership relationships, offering premium bundles customized for different sponsor levels, measuring sponsor activation, and ways to extend the sponsorship runway.
1. The document discusses strategies for segmenting and targeting different audience types for conferences and events. It identifies common audience segments such as "lifers", "professors", "content marketers", "ambushers", "rookies", and "window shoppers".
2. The document recommends identifying the most important audience segments to target and the channels of influence for each segment. It also discusses how experience design can improve relevance and loyalty by tailoring the content and environment to different audience mindsets and learning styles.
3. Overall, the key message is that conferences should take a segmented approach to attracting and retaining the right types of audiences through targeted messaging, programming, and experience design.
This document provides tips and strategies for segmenting audiences and marketing a conference more effectively. It discusses identifying the key target segments and their unique needs, problems, and opportunities. Various audience types are described, such as "lifers" who are long-time attendees, "professors" seeking publications, and "investor participants" who are the true buyers. The document emphasizes defining a clear value proposition for each segment and tailoring the marketing message and offers accordingly. It also suggests ways to increase attendance loyalty and engagement throughout the year.
As digital technologies advance, chances are your industry partners will require less square footage to show off their products and services. Your challenge is to convert or grow those dollars into sponsorship opportunities that are appreciated by your conference attendees and grow your revenue line.
Learner Outcomes:
• Gain insights for aligning your sponsorship menu with attendee mattering.
• Explore sales strategies for growing sponsorship contribution.
Meetings contribute more than 35% of the revenue and profit for most organizations, but rarely receive their fair share of investment when it comes to technology. Get the tools you need to develop a technology business case that will gain buy-in from the toughest CFO or CIO critic. Whether you’re bootstrapping or outsourcing technology implementation, this session will help you think more strategically about tech-enabling your conference and processes.
The document discusses effective learning strategies and techniques. It emphasizes learner engagement and participation over passive learning. Some key points discussed include using visuals and real-world examples to engage learners, understanding how the brain learns best through patterns and repetition, and creating opportunities for learners to interact, apply the material, and take ownership of their learning experience. The document advocates for learning that is relevant, connects to learners' experiences, and builds a sense of community.
The document discusses how learning in the workplace is changing from formal learning opportunities that take up less than 5% of working hours to more social and informal learning. It notes that the average knowledge worker spends less than 5% of working hours in formal learning but 80% of learning resources are spent on this 5% of time. The document also discusses how the nature of work is shifting from hierarchies to more collaborative "wirearchies" and how learners now expect to use social media and mobile devices. It provides examples of how learning strategies need to shift from lectures to more learner-centered and outcomes-focused approaches to engage learners.
The document discusses optimizing websites for conversion and engagement. It defines conversions as actions like registrations, sales, and sign-ups. It presents a conversion equation that factors in motivation, value, incentives, anxiety, and friction. It also notes that over 70% of consumers would be more likely to buy online if products were described in their language, and over 55% say language is more important than price. The document promotes learning more about one's website by visiting the provided link for free book chapters.
The document provides tips for attracting international exhibitors to trade shows, including being aware of cultural differences in various regions. It discusses differences between how exhibitions are organized in the US versus other parts of the world. Relationship building, utilizing government resources, and selling country pavilions are emphasized as important strategies. Quizzes on international titles and organizations help assess knowledge. Persistence, cultural awareness, and thanking supporters are key to success internationally.
This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
Creating Marketing Copy that Attracts and Not Repels discusses how to create effective marketing copy for conferences and events. The summary focuses on providing concise yet essential information from the document:
The document provides tips for creating engaging marketing copy such as keeping conversations brief, knowing your audience and their interests, using social media and websites to interact with attendees, making information easy to find, targeting specific groups, incorporating testimonials and stories, and focusing on what attendees want to hear rather than overly promoting yourself. It also includes questions to help evaluate and improve marketing materials.
The document discusses various digital advertising opportunities to enhance revenue beyond print ads. It begins by explaining opportunities in e-newsletters, event websites, and on-site, such as banner ads, video ads, and sponsor rotations. It then explores less obvious options like digital brochures, e-vites, meetups, and on-site elements like tweet boards and apps. Other ideas discussed include digital sponsorships through various targeted email campaigns, web-based options like virtual press rooms, and exploring models like Groupon to promote exhibitor deals. It concludes by noting opportunities to utilize dashboards and leverage additional revenue.
The document discusses tips for creating do-it-yourself videos to promote conferences and events. It notes that websites with video keep viewers engaged for longer than those without. It then provides advice on using video testimonials, framing shots, using a tripod, avoiding ambient noise, including specific reasons to attend, adding tags when posting on YouTube, and distributing the video on multiple platforms.
This document discusses how trade show organizers can sell interactive online listings along with booth space rentals by selecting an interactive floor plan, upselling the listings when renting booth space, determining pricing for the listings, selling the listings both bundled with booth space and individually, creating collateral to promote the listings, aggressively marketing the listings, and providing analytics on listing performance.
The document discusses Loyalty 3.0 and how it can be used to grow attendance. It outlines 5 pillars of customer loyalty: product/service offering, customer service, experiences, community/affinity groups, and bridges. It provides tips for leveraging each pillar to foster loyalty and increase retention and new attendees. Specifically, it recommends using past attendees to bring in new ones, balancing familiar and fresh offerings, allowing multiple consumption methods, and creating memorable experiences through VIP treatment and special events. The overall message is that Loyalty 3.0 is about building connections rather than just transactions, and understanding what is important to customers to take appropriate loyalty-building actions.
The document discusses moving from Loyalty 1.0 and 2.0 to Loyalty 3.0, which focuses on building relationships through connections and experiences rather than just transactions. It outlines five pillars of customer loyalty: product/service offering, customer service, community/affinity groups, experiences, and bridges. The document then provides recommendations for conference organizers to use the Loyalty 3.0 framework to turn new exhibitors into raving fans and lifelong exhibitors, such as integrating them into rooms and activities, assigning mentors, and providing dedicated support.
The document discusses using the Net Promoter Score (NPS) to gather meaningful post-event feedback. NPS asks attendees to rate their likelihood to recommend on a 0-10 scale. Scores of 0-6 are "Detractors", 7-8 are "Neutrals", and 9-10 are "Promoters". The percentage of Promoters minus Detractors gives the NPS. A positive NPS indicates good customer service and profits. The document recommends asking the NPS question a week after an event to better capture impressions. Identifying Promoters can help refine processes while Detractor feedback spots issues to address.
The document provides guidance for creating an NFL draft experience with on-site booth sales by outlining steps for prep including a priority points system, floor plan, pricing, space application, and exhibitor communications. It recommends focusing on sponsors and top customers pre-show, then one-on-one and small group interactions on-site to create an experience through face time, proper timing, and fun atmosphere. Check-in, floor plan layout, booth placement, and coffee are also addressed to help quick and easy on-site sales.
The document announces an iPad Computer Lab at the PCMA Learning Lounge from January 9-11, 2012. It lists 19 presentations scheduled over the three days on using iPads for meetings and events. Presentations will be 25-30 minutes on topics like curating content with Zite, Twitter 101, using iPads for site selection, displaying presentations, using social tools, paperless conference binders, travel apps, live blogging, and using iPads to sell booth space. A limited number of iPads will be provided.
The document announces a Bring Your Own Device (BYOD) Theater from January 9-11, 2012 featuring 19 presentations ranging from 25-30 minutes on using mobile devices for meetings and events. The presentations cover topics such as DIY video, using QR codes and Google Docs, social media, podcasts, measuring carbon footprints, gadgets and technology, Google's keyword tool, and location-based check-ins. Times and presenters are listed for each day.
Meetings contribute more than 35% of the revenue and profit for most organizations, but rarely receive their fair share of investment when it comes to technology. Get the tools you need to develop a technology business case that will gain buy-in from the toughest CFO or CIO critic. Whether you’re bootstrapping or outsourcing technology implementation, this session will help you think more strategically about tech-enabling your conference and processes.
The document discusses effective learning strategies and techniques. It emphasizes learner engagement and participation over passive learning. Some key points discussed include using visuals and real-world examples to engage learners, understanding how the brain learns best through patterns and repetition, and creating opportunities for learners to interact, apply the material, and take ownership of their learning experience. The document advocates for learning that is relevant, connects to learners' experiences, and builds a sense of community.
The document discusses how learning in the workplace is changing from formal learning opportunities that take up less than 5% of working hours to more social and informal learning. It notes that the average knowledge worker spends less than 5% of working hours in formal learning but 80% of learning resources are spent on this 5% of time. The document also discusses how the nature of work is shifting from hierarchies to more collaborative "wirearchies" and how learners now expect to use social media and mobile devices. It provides examples of how learning strategies need to shift from lectures to more learner-centered and outcomes-focused approaches to engage learners.
The document discusses optimizing websites for conversion and engagement. It defines conversions as actions like registrations, sales, and sign-ups. It presents a conversion equation that factors in motivation, value, incentives, anxiety, and friction. It also notes that over 70% of consumers would be more likely to buy online if products were described in their language, and over 55% say language is more important than price. The document promotes learning more about one's website by visiting the provided link for free book chapters.
The document provides tips for attracting international exhibitors to trade shows, including being aware of cultural differences in various regions. It discusses differences between how exhibitions are organized in the US versus other parts of the world. Relationship building, utilizing government resources, and selling country pavilions are emphasized as important strategies. Quizzes on international titles and organizations help assess knowledge. Persistence, cultural awareness, and thanking supporters are key to success internationally.
This document discusses various technology tools and strategies for reaching prospects and customers, including social media, email marketing, search engine optimization, mobile optimization, blogging, and more. It emphasizes integrating across platforms for maximum impact and effectiveness. Key recommendations are to identify clear marketing goals, create a cross-platform strategy and content, be authentic in tone, and experiment with different options to see what works best.
Creating Marketing Copy that Attracts and Not Repels discusses how to create effective marketing copy for conferences and events. The summary focuses on providing concise yet essential information from the document:
The document provides tips for creating engaging marketing copy such as keeping conversations brief, knowing your audience and their interests, using social media and websites to interact with attendees, making information easy to find, targeting specific groups, incorporating testimonials and stories, and focusing on what attendees want to hear rather than overly promoting yourself. It also includes questions to help evaluate and improve marketing materials.
The document discusses various digital advertising opportunities to enhance revenue beyond print ads. It begins by explaining opportunities in e-newsletters, event websites, and on-site, such as banner ads, video ads, and sponsor rotations. It then explores less obvious options like digital brochures, e-vites, meetups, and on-site elements like tweet boards and apps. Other ideas discussed include digital sponsorships through various targeted email campaigns, web-based options like virtual press rooms, and exploring models like Groupon to promote exhibitor deals. It concludes by noting opportunities to utilize dashboards and leverage additional revenue.
The document discusses tips for creating do-it-yourself videos to promote conferences and events. It notes that websites with video keep viewers engaged for longer than those without. It then provides advice on using video testimonials, framing shots, using a tripod, avoiding ambient noise, including specific reasons to attend, adding tags when posting on YouTube, and distributing the video on multiple platforms.
This document discusses how trade show organizers can sell interactive online listings along with booth space rentals by selecting an interactive floor plan, upselling the listings when renting booth space, determining pricing for the listings, selling the listings both bundled with booth space and individually, creating collateral to promote the listings, aggressively marketing the listings, and providing analytics on listing performance.
The document discusses Loyalty 3.0 and how it can be used to grow attendance. It outlines 5 pillars of customer loyalty: product/service offering, customer service, experiences, community/affinity groups, and bridges. It provides tips for leveraging each pillar to foster loyalty and increase retention and new attendees. Specifically, it recommends using past attendees to bring in new ones, balancing familiar and fresh offerings, allowing multiple consumption methods, and creating memorable experiences through VIP treatment and special events. The overall message is that Loyalty 3.0 is about building connections rather than just transactions, and understanding what is important to customers to take appropriate loyalty-building actions.
The document discusses moving from Loyalty 1.0 and 2.0 to Loyalty 3.0, which focuses on building relationships through connections and experiences rather than just transactions. It outlines five pillars of customer loyalty: product/service offering, customer service, community/affinity groups, experiences, and bridges. The document then provides recommendations for conference organizers to use the Loyalty 3.0 framework to turn new exhibitors into raving fans and lifelong exhibitors, such as integrating them into rooms and activities, assigning mentors, and providing dedicated support.
The document discusses using the Net Promoter Score (NPS) to gather meaningful post-event feedback. NPS asks attendees to rate their likelihood to recommend on a 0-10 scale. Scores of 0-6 are "Detractors", 7-8 are "Neutrals", and 9-10 are "Promoters". The percentage of Promoters minus Detractors gives the NPS. A positive NPS indicates good customer service and profits. The document recommends asking the NPS question a week after an event to better capture impressions. Identifying Promoters can help refine processes while Detractor feedback spots issues to address.
The document provides guidance for creating an NFL draft experience with on-site booth sales by outlining steps for prep including a priority points system, floor plan, pricing, space application, and exhibitor communications. It recommends focusing on sponsors and top customers pre-show, then one-on-one and small group interactions on-site to create an experience through face time, proper timing, and fun atmosphere. Check-in, floor plan layout, booth placement, and coffee are also addressed to help quick and easy on-site sales.
The document announces an iPad Computer Lab at the PCMA Learning Lounge from January 9-11, 2012. It lists 19 presentations scheduled over the three days on using iPads for meetings and events. Presentations will be 25-30 minutes on topics like curating content with Zite, Twitter 101, using iPads for site selection, displaying presentations, using social tools, paperless conference binders, travel apps, live blogging, and using iPads to sell booth space. A limited number of iPads will be provided.
The document announces a Bring Your Own Device (BYOD) Theater from January 9-11, 2012 featuring 19 presentations ranging from 25-30 minutes on using mobile devices for meetings and events. The presentations cover topics such as DIY video, using QR codes and Google Docs, social media, podcasts, measuring carbon footprints, gadgets and technology, Google's keyword tool, and location-based check-ins. Times and presenters are listed for each day.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Linked In And Facebook Groups For Tradeshows
1. MTO Summit 2009 Premier Technology Education for Events and Exhibitions Escape the Technology Maze MARCH 25-26, WASHINGTON, D.C. What do Facebook and Linkedin Groups offer your Organization? TIPS AND TRICKS TO TAKE THESE TOOLS AND MAKE FACEBOOK AND LINKEDIN WORK FOR YOUR ASSOCIATION, EXHIBIT BOOTH, OR CORPORATE MARKETING CAMPAIGNS.