Link8 is updating their website and marketing strategies based on a competitive analysis. Changes include referencing the interfaces of Paychex and Trinet, adding a chatbot for basic queries and scheduling meetings, launching a WhatsApp business account, and using animated demo videos. The building photo will be removed from the website and text replaced with a focus on the user experience. Link8 should also market itself as an on-demand task fulfillment platform to compete in the gig marketplace in northern regions.