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Link Retail - Places App
Link Retail provides retail optimization products and services to improve clients' bottom line, top line, cash flow, customer satisfaction, and employee satisfaction. Their business intelligence and predictive machine learning tools analyze POS data in real time to optimize sales, profits, shelf placement, sales promotions, and store competition. They also offer Link Sales which provides real-time sales data on mobile phones to enable employees to immediately address issues and increase daily sales. Their profit optimizer identifies the best selling products and highest margin products and places to maximize gross profits. In a supermarket example, their tools increased average weekly sales by 23% and average weekly gross margins by 61%.
Link Retail - Places App
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- 3. AGENDA RETAIL OPTIMIZATION • Whowe are • What we do & why • LINK RETAIL – Products & services • Suggested next steps INTRODUCTION www.linkretail.com
- 4. WE CAN PROMISEYOU PROFITABLE GROWTH Improve the results of our clients • Bottom line • Top Line • Cash Flow • Customer satisfaction • Employee satisfaction OBJECTIVES www.linkretail.com
- 5. BE GLOBAL –ACT LOCAL We are working with leading retailers and brand owners / industry – in more than 25 markets, in all kind of optimization projects and processes. www.linkretail.com
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- 7. BUSINESS INTELLIGENCE &PREDICTIVE MACHINE LEARNING Based on POS data. Easy to use – easy to install Real time business solutions TO OPTIMIZE: • Sales & profit • Shelves • Placement on floor • Sales promotions • Competitions among stores www.linkretail.com
- 8. LINK SALES: YOU CANNOT TAKE BACK LOST SALES! Link SALES presents real time data from your stores in a simple and customized interface According to your priorities, Link SALES is set up to send key information to your employees’ mobile phone. Enabling your employees to react to operational issues Immediately and at the same time maintain their focus increase everyday sales. POS data & real time sales numbers are the core of all Link products Real time sales on your mobile phone www.linkretail.com
- 9. Real time PROMOoptimizer PERFECT SALES PROMOTION • Best Selling PRODUCTS • Best Selling PLACES • Best Selling PRICES • Best COMBINATION OF PRODUCTS • PROMO FREQUENCY How effective are your sales promotions? 10-20% sales increase www.linkretail.com
- 10. Best products onbest places PERFECT PLACE • Al learning & solutions • Unique & sophisticated technology • Inexpensive with short pay-back time PROFIT OPTIMIZER TECHNOLOGY 10-20% gross profit increase • Best Selling Products • Products with high Gross Margins • Best Selling Places PROFIT OPTIMIZER – WHAT WE DO www.linkretail.com
- 11. Fundamental retail principle: THEBEST PRODUCTS ON THE BEST PLACES www.linkretail.com
- 12. SUPERMARKET – EXAMPLE Objective:Increase gross margin Timing Explanation Week 37 Week 22 Sept Oct Nov Dec Jan Feb Full Period Analysed Reference Period Comparison Period Week 48 Week 2 Mar Apr May www.linkretail.com
- 13. TOP PERFORMING PRODUCTS PILOTSTORE TOP 25 PRODUCTS (28% OF SKU = 65% OF MARGIN) Ranking Position Gross Margin Previous Ranking Position Ranking Position Sales Product Name Daily Gross Margin Daily Sales Product Type 1 1 2 Bakevarer plukk & mix stk 510 1 278 regular 2 NA 1 Antipasti spekebrett 120g jacobs utvalgt 449 1 372 regular 3 2 7 Egg god morgen frittgående m/l12stk prio 439 1 152 regular 4 NA 3 Culatta 70g jacobs utvalgte 389 1 238 regular 5 NA 10 Parmaskinke 70g jacobs utvalgte 377 863 regular 6 NA 17 Kampanje lerstang kyllinglår grillet lv 349 667 regular 7 4 5 Andeconfit fersk 2stk gårdsand 332 1 193 regular 8 NA 11 Hamburger 2x150g meny 331 831 regular 9 3 8 And bryst fersk ca300g 328 1 116 regular 10 5 14 Valnøttkjerner 200g eldorado 317 732 regular 11 6 16 Salami napoli san gennaro 80g jacobs 303 684 regular 12 18 13 Hamburger angus 2x150g meny 277 742 regular 13 8 4 Serrano skinke 80g porxas 268 1 217 regular 14 13 15 Toalettpapir soft 24rl unik 267 695 regular 15 NA 22 Brokkolisalat m/bacon lv 244 492 regular 16 10 18 Toalettpapir soft 6rl unik 244 635 regular 17 9 9 Evergood classic filtermalt 250g 244 904 regular 18 11 21 Tonic water 0,5l fl schweppes 237 495 regular 19 12 12 Crispy duck kit m/pannekake 510g jacobs 233 751 regular 20 NA 6 Spareribs babyback bbq 800g folkets 232 1 156 regular 21 14 19 Pepsi max 0,33l bx 213 559 regular 22 17 24 Selskapserter 250g nora 203 428 regular 23 16 31 Mellombar sjokolade&krisp 138g eldorado 195 363 regular 24 15 23 Chilikrepssalat 180g eldorado 182 477 regular 25 7 25 Cashewnøtter saltet 150g eldorado 173 416 regular www.linkretail.com
- 14. TOP PERFORMING PLACES PlacementSales % Sales Gross Margin % Gross Margin Ranking Position Sales Ranking Position Gross Margin 1 180 160 13% 73 763 14% 1 1 10 152 004 11% 58 661 11% 2 2 9 136 586 10% 46 276 9% 3 8 2 128 877 9% 46 228 9% 4 9 4 127 644 9% 45 855 9% 5 10 6 127 098 9% 52 342 10% 6 3 3 126 384 9% 46 919 9% 7 6 8 120 939 9% 50 480 9% 8 5 7 117 232 9% 51 090 10% 9 4 5 107 325 8% 46 744 9% 10 7 P1 34 593 3% 16 941 3% 11 11 P2 3 606 0% 1 133 0% 12 12 PLACES RANKING PILOT STORE www.linkretail.com
- 15. SUPERMARKET – EXAMPLE Objective:Increase gross margin Week 37-48 – 2018 Avg. Weekly Sales Avg. Weekly Gross Margin NOK 33.170 / 100% NOK 10.692 / 100% Week 2-22 – 2019 Avg. Weekly Sales Avg. Weekly Gross Margin NOK 40.460 / 123% NOK 17.215 / 161% THE AVERAGE WEEKLY GROSS MARGIN IMPROVEMENT 2019 HAS BEEN NOK 6.523 / USD 779 CALCULATED ESTIMATED IMPROVEMENT 52WEEKS IN 2019 NOK 339.200 / USD 40.500 www.linkretail.com
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Editor's Notes
- #13 This is just an example of how BlueBox can increase Gross Margins. In this case we picked out 10 A-Places and put Bestsellers at full price, with good Margin on these places. We measure first a normal period where the places were used for low priced traffic products – and then for a new period where we switched to bestsellers at full price. The Gross margin was increased with over 1000 Euro every week – this is estimated to be over 50.000 Euro yearly in gross MARGIN for ONE STORE only.
- #14 This is just an example of how BlueBox can increase Gross Margins. In this case we picked out 10 A-Places and put Bestsellers at full price, with good Margin on these places. We measure first a normal period where the places were used for low priced traffic products – and then for a new period where we switched to bestsellers at full price. The Gross margin was increased with over 1000 Euro every week – this is estimated to be over 50.000 Euro yearly in gross MARGIN for ONE STORE only.
- #15 This is just an example of how BlueBox can increase Gross Margins. In this case we picked out 10 A-Places and put Bestsellers at full price, with good Margin on these places. We measure first a normal period where the places were used for low priced traffic products – and then for a new period where we switched to bestsellers at full price. The Gross margin was increased with over 1000 Euro every week – this is estimated to be over 50.000 Euro yearly in gross MARGIN for ONE STORE only.