Media Communications - Social Media Presentation for Limerick IT
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Media Communications Presentation for Limerick Institute of Technology - Managing your Digital Footprint
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Media Communications - Social Media Presentation for Limerick IT
- 1. © PR Social Media Services MEDIA COMMUNICATIONS Guest Lecture for Limerick IT Tuesday 13th November 2012 Limerick Institute of Technology Speakers: Phyl Stubbs – PR Social Media Services Noel Whelan – Grey Knight Security 1
- 2. © PR Social Media Services PHYL STUBBS 2
- 3. © PR Social Media Services WHAT IS SOCIAL MEDIA? 3
- 4. Source: online-social-netorking.com © PR Social Media Services 4
- 5. © PR Social Media Services SOCIAL MEDIA IS INBOUND MARKETING 5
- 6. © PR Social Media Services 4 MOST POPULAR SOCIAL MEDIA SITES? 6
- 7. © PR Social Media Services Facebook Twitter LinkedIn Pinterest 7
- 8. Source: www.mashable.com © PR Social Media Services 8
- 9. SOURCE: www.mashable.com © PR Social Media Services 9
- 10. Source: www.mashable.com © PR Social Media Services FACEBOOK 10
- 11. © PR Social Media Services QUICK QUIZ Out of 100% can you guess the Percentage of the following Age Groups who use Facebook 13 – 15 16 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 0ver 65 11
- 12. Source: www.socialbakers.com © PR Social Media Services FACEBOOK DEMOGRAPHICS IRELAND 12
- 13. Source: www.socialbakers.com © PR Social Media Services FACEBOOK MALE/FEMALE USER RATIO 13
- 14. © PR Social Media Services MANAGING YOUR DIGITAL FOOTPRINT 14
- 15. © PR Social Media Services 15
- 16. Source: Niall Donald Reporter www.sundayworld.ie © PR Social Media Services MEDIA COVERAGE 16
- 17. © PR Social Media Services FACEBOOK TIMELINE TAGGING 17
- 18. Source: http://www.facebook.com/EmbarrassingIrishNightlifePhotos © PR Social Media Services IF YOU DON’T THIS PHOTO CAN BE PUT UP 18
- 19. © PR Social Media Services FACEBOOK TIMELINE REVIEW 19
- 20. © PR Social Media Services FACEBOOK TAG REVIEW 20
- 21. Source: http://www.facebook.com/EmbarrassingIrishNightlifePhotos © PR Social Media Services IF YOU DON’T THIS PHOTO CAN BE PUT UP 21
- 22. © PR Social Media Services FACEBOOK PRIVACY SETTINGS 22
- 23. Source: http://www.facebook.com/EmbarrassingIrishNightlifePhotos © PR Social Media Services WHAT IF JOANNE FROM HR SEES THIS? 23
- 24. © PR Social Media Services ARE YOUR PARENTS ON FACEBOOK? 24
- 25. Source: http://www.facebook.com/EmbarrassingIrishNightlifePhotos © PR Social Media Services HOW WOULD THEY FEEL IF THEY SAW THIS? 25
- 26. © PR Social Media Services REMOVE/REPORT TAGS 26
- 27. © PR Social Media Services WHY YOU SHOULD ALWAYS LOG OFF 27
- 28. Source: www.reppler.com © PR Social Media Services JOB SCREENING BY EMPLOYERS 28
- 29. © PR Social Media Services JOB HUNTING VIA SOCIAL MEDIA SITES 29
- 30. © PR Social Media Services 30
- 31. © PR Social Media Services LINKEDIN 31
- 32. © PR Social Media Services 32
- 33. © PR Social Media Services TWITTER 33
- 34. Source: 360 Degree Digital Influence © PR Social Media Services TWITTER STRATEGY SOURCE: 360 DIGITAL INFLUENCE 34
- 35. Source: Edison Research, Burson-Marsteller Study © PR Social Media Services 35
- 36. © PR Social Media Services TWITTER # TAGS 36
- 37. © PR Social Media Services 37
- 38. Source: ComScore © PR Social Media Services 38
- 39. Source: DistributedMarketing.org PR Social Media Services PINTEREST 39
- 40. © PR Social Media Services HOOTSUITE 40
- 41. © PR Social Media Services SOCIAL MEDIA DASHBOARD 41
- 42. © PR Social Media Services NOEL WHELAN M.A. K.M.S.T.A. Noel is a skilled lecturer/communicator and operator with a wide range of experience including teaching internationally on subjects such as anti- and counter-terrorism within various governmental, private and corporate structures. He has been interviewed by the BBC on a regular basis as a security expert on international and domestic security affairs and this has provided him with the skills to answer difficult questions in a controlled and thoughtful way without compromising operational tactics and requirements. Grey Knight Security GreyKnight is a risk management consultancy service, which protects you, your family and home, business, assets and interests internationally. Combining education, innovative technology, research and development we offer a variety of services and systems to detect and deter crime in all its forms including anti social behaviour. 42
- 43. © PR Social Media Services Who? Where? When? Opportunity Modus Operandi Prepare to enter the Victim State 43
- 44. © PR Social Media Services CYBERBULLYING To provide you with an insight into cyberbullying and offer some potential tips on dealing with it 44
- 45. © PR Social Media Services WHAT IS CYBERBULLYING? 45
- 46. © PR Social Media Services 46
- 47. © PR Social Media Services MODES OF CYBERBULLYING 47
- 48. © PR Social Media Services 48
- 49. © PR Social Media Services THE CYBERBULLYING VIRUS Cyberbullying Virus 49
- 50. © PR Social Media Services SIGNS OF CYBERBULLYING A child may be the victim of cyberbullying if he or she Suddenly stops using the computer Appears nervous or jumpy when they receive an IMS, Text or email Seems uneasy about going to school or outside in general Appears to be angry, depressed, or frustrated after using the computer Avoids discussions about what they are doing on the computer Becomes abnormally withdrawn from their friends and family 50
- 51. © PR Social Media Services SITES USED BY CYBERBULLIES 51
- 52. © PR Social Media Services SOCIAL MEDIA SITES 52
- 53. © PR Social Media Services ADVICE ON HANDLING CYBERBULLYING 53
- 54. © PR Social Media Services 54
Editor's Notes
- Social Media comes in all shapes and sizes, but the best part is that social media is free. It is the viral spread of information through fans, partners, friends, tweeps, video, blogs..the list is long. Social media has taken on a whole new meaning since its inception in 1997. What began as a way to meet people online and stay in touch with old friends has grown to include business marketing, customer service, and reputation management.
- Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
- Social Media helps with SEOSocial Media promotes your Blog/WebsiteSocial Media is Permission CentricThe conversation has already started…
- 2 new members join every secondUSA leads membership at more than 57 million, Europe has more than 34 million members60% of its members live outside the USAIn 2011 there were 4.2 billion professionally oriented searches on the LinkedIn platformLinkedIn now has over 2,116 employees (at the beginning of 2010 it had only 500)The fastest growing demographics are students and recent college graduatesRevenues for 2011 reached $522 millionLinkedIn is the 36th most visited website in the world
- Using hashtags on Twitter is a great way to join an existing conversation and make your tweets more discoverable.A hashtag is a word or phrase (no spaces) that starts with #. When you click on a hashtag in Twitter, it reveals all the tweets marked with that hashtag.
- Cyberbullying is when a child, preteen or teen is tormented, threatened, harassed, humiliated, embarrassed or otherwise targeted by another child, preteen or teen using the Internet, interactive and digital technologies or mobile phones. It has to have a minor on both sides, or at least have been instigated by a minor against another minor. Once adults become involved, it is plain and simple cyber-harassment or cyberstalking. Adult cyber-harassment or cyberstalking is NEVER called cyberbullying.
- Can anyone of guess which modes of digital technologies are used in cyberbullying?
- Modes of cyberbullying are Mobile phones, email and social media sites.
- Encourage respect for othersDon’t reply to messagesUnfriend the bully. Block & Report the bully. Change your Privacy Settings on FacebookStep away from the computer. Tell someone you trustReport - Facebook's abuse policy allows your child to report cyberbullying, impersonation, threats, or hate pages. Teach him how to report cyberbullying by hitting “block/report” and selecting the appropriate details on the offending person's Wall.