This document discusses online advertisement strategies for the drink Limca. It suggests creating engaging videos on YouTube and geotargeted ads to specific areas. To increase customer involvement and attract youth, the document proposes developing a game for Facebook where people can play while chatting with friends. This combines Limca advertising with popular Facebook activities to grab attention in an enjoyable way.

1. Presentation on online
advertisement of limca..
Bought to you by: MD.AZHARUDDIN
ANAND JHA, MANTU KUMAR,
SHASHANK SHARMA

3. Kya apne kabhi koi pyasa ko limca
pilayen hai….

4. LIMCA
pyas bhadhao…
pyas bhujao….
JEYO ZINDAGI…..

5. Our reaction to online advertisement?
• Rubbed up in the wrong way..
• In you tube…..
Wait for skip option to come..
• Simply ignore…
• Maybe few percent of people are interested…

6. When people are interested?
• High involvement product..
• Interesting videos or lines..
• My age makes me likes you…
• I don’t have any urgent work to do now…
• I am going to buy this in few days…
• Let have a look….
• Sales promotion offer..

7. Some of advertisement of limca

8. Cont.

9. To grab more attention..

10. If we were the online media house for
limca….
• Geotargeting: Sell a generally needed product
to a specific area. You might be successful
utilizing geotargeted advertising which can be
targeted down to the zip code of the online
viewer. Geo-targeting your advertising to a
specific area can typically be achieved on any
online advertising platform.

11. Our measures for limca…
• Interesting video on YouTube.
• Display Ads: Display ads can be static images,
flash…
• Text ads.

13. To increase customer involvement..
• Increase their time spent with limca….
Our identification:
what people do in Facebook?
chat with friend…..
chat with special ones…
watch photos of other….
And the new trends emerged recently……….
game

14. To attract the youth..
• A game on Facebook..