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P5 Learners plan the development of their own new social media website, including:
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This document provides an overview of key metrics and strategies for mobile app businesses. It introduces a simple equation that models the core drivers of app revenue: Installs x Monthly Retention % x Monthly Active Users x Monthly Average Revenue Per User. Each element of the equation is then discussed in more detail. The two main paths to installations are discovery (browsing app stores) and referrals. Discovery has a low conversion rate, so optimizing app descriptions, screenshots and reviews is important to increase downloads. Referrals come from creating evangelists through shareable content and engaging personal conversations. Retention is also a major challenge, so ongoing updates and refinements based on user feedback are needed to keep customers engaged over time. Monetization
Introduction to Lean UX Methods - General AssemblyDoralin Kelly
This document provides an introduction to Lean UX methods taught by General Assembly. It discusses key Lean UX practices like defining goals and KPIs, designing to solve user problems through collaboration, testing assumptions by gathering user feedback, and iterating based on findings. The document demonstrates these practices hands-on by having attendees split into teams to create user personas and use cases, prototype a wireframe, and conduct user testing and evaluation on their designs. Metrics like acquisitions, activation, retention, referral, and revenue are presented as important to measure based on actual user data rather than assumptions.
This document analyzes user testing of the Sprint website and mobile app to identify problems, create personas of typical users, and propose design solutions including wireframes and prototypes, with the goal of improving the user experience of checking out, logging in, navigating between pages, and browsing services on both platforms. User feedback found issues with checking out, logging in, layout changes between pages, and the mobile app's usability, and the redesign aims to address these concerns.
P5 Learners plan the development of their own new social media website, including:
a) purpose
b) content
c) target user/membership
d) production plan with
launch date
e) possible revenue
streams
Solution Design - The Hidden Side of UX (for Product Managers)Above the Fold
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
Solution Design - The Hidden Side of UX (for Product Managers)Joe Baz
User Experience is not just about the user interface, it's about understanding customer needs and creating a solution that addresses their needs. Software product managers have a huge, and often understated role, in the creation of a great user experience for customers. At the heart of User Experience is the ability to creatively solve customer problems, which is a key responsibility of a product manager.
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This document provides an overview of lean UX fundamentals and best practices. It discusses key lean UX concepts like user personas, use cases, experience mapping, wireframing and user testing. Hands-on activities are suggested to help teams define a product, create user personas and use cases, map the user experience, prototype the design with wireframes, and test it with users. Evaluation of user testing results and measuring key performance indicators are also covered to help teams iterate and improve the product design based on real user data and feedback.
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This lesson teaches students about international business practices and cultural differences. Students will research a foreign country and create a brochure highlighting differences from U.S. business practices. The brochure covers topics like currency, dining, social customs, dress code, and business protocol. Creating the brochure helps students understand why knowledge of other cultures is important when working with international clients or in global companies. Students will cite sources and be evaluated using a rubric.
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Excerpt: Lewis C. Lin's The Product Manager Interview https://amzn.to/2X56Q8O
Includes instructions on how to modify the 30-day guide for Uber & LinkedIn PM interviews
Intro talk on lean unmoderated user testing given at General Assembly, Los Angeles in spring 2013. Covers basics, benefits & limitations, when to test, what to test, and a case study.
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A Usability Evaluation carried out on my second year Brunel Group project.
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The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
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2. Design Brief .................................................................... pg 1
Discovery Plan ............................................................... pg 2
Personas
a. User Assumption Map ................................................... pg 3
b. Persona User Attitudes ................................................ pg 4
Use Cases ........................................................................ pg 5
User Flow ......................................................................... pg 6
Experience Diagram ..................................................... pg 7
Wireframing ................................................................... pg 8
Paper Prototype ............................................................ pg 9
Digital Prototypes
a. iPhone App Launch Screen ......................................... pg 10
b. iPhone App Permissions .............................................. pg 11
c. iPhone Dashboard ......................................................... pg 12
d. Apple Watch Challenge ............................................... pg 13
e. Apple Watch Response ................................................ pg 14
f. Apple Watch Confirmation .......................................... pg 15
Technical Considerations ........................................... pg 16
Future Road Map ........................................................... pg 17
User Testing ................................................................... pg 18
Content & Functional Requirements
a. Triggers ............................................................................ pg 19
Design Assumptions .................................................... pg 20
TABLE OF CONTENTS
lilBitsevery bit counts
3. lilBitsevery bit counts
Design Brief
Market User
Objectives Brand
What are Dominant Trends in the Health
and Mobile Marketplace?
• Promoting healthier lifestyles
• Intuitive eating
• Subconscious health
conditioning
• The preventative health trend
• Wellness as corporate health
benefits.
• Non-intrusive interactions
v6
What are Unmet Needs of the User?
• People who want overall wellness
success.
• People who do not have:
- A lot of time to devote to using a
mobile health application
- An understanding of what is healthy
and unhealthy.
• People who aren’t particularly
enthusiastic with large lifestyle
changes.
• People who prefer Mobile-First
and/or Mobile-Only.
What are we Aiming to Accomplish?
• Create an application that can help
people make healthier decisions.
• Deliver a mobile experience that is
lightweight and non-obtrusive.
• Give users a sense of
accomplishment about their health.
• Allow to share and participate with
others who use the application.
What are the Point of Differentiation for
our Product?
• LilBits is different from other health
applications on the market because
lilBits is more than a health app, it is an
educational tool to teach simple
healthy everyday behavior.
Design an experience that
allows users to easily accept
small health challenges in
an effort to change
intuitions about what is
healthy and what isn’t.
lilBitsevery bit counts
Design concept statement:
Change health behavior in
users by challenging them to
change in small and easy ways.
1
4. Discovery Plan
9/23/2014 9/30/2014 10/7/2014 10/14/2014 10/21/2014 10/28/2014 11/4/2014 11/11/2014 11/18/2014
DESIGN
PRACTICE - FULL
PROJECT
LIFECYCLE
Definition Design Test Design Testing Presentation Handoff
STAGES
PART A.
Competitive Analysis
Document Review
Observation
PART B.
Focus Group
Search Analytics
App Journals
PART C.
Prototypical User Ethnography
User Testing
Coding Review
PART D.
Review of Research
Final Insights
PART E.
Technical
Documentation
Qin
App review in the
health category
Keep and use
competing health
applications and
highlight thoughts
and insights.
Conduct User
Testing
Share insights and
highlights from
User-Testing
Review Bryan’s
research,
summarize insights.
Christina
Literature review of
the problem area
Highlight insights
from the user
testing and
Assemble
resources on
mobile application
development.
Suggest design
aesthetics and
brand voice.
Review Qin’s
research,
summarize insights.
Bryan
Observational study
of people in the
ideal usage
environments.
Conduct interviews
with potenial users
and summarize
insights.
Conduct User
Testing
Present and
suggest resources
for prototyping.
Create prototype
Review Christina’s
research,
summarize insights.
Group
Problem De nition
and Design Brief
High Level App
Prototype
Prototype based on
User Testing
Assemble UX
Documentation
Present Functional
Prototype
lilBitsevery bit counts
v4
2
6. Persona User
Attitudes
lilBitsevery bit counts
v4
A tool that moves our
persona away from health
inaction without asking for
significantly more
smartphone use or health
obsession.
4
7. lilBitsevery bit counts
Use Cases
v4
Bills is shown the functions of the app
with a optional tutorial, and asked to
allow the application to send
notifications, and for access to his
phone’s location and motion sensors.
Onboard
Push notifications are sent to Bill based on his location,
his motion, and his scheduling patterns. He can dismiss
the notification, accept the advice, or reject the advice
from the notification. He can also learn more about this
recommendation in the app after he has taken action
on the notification. These various reactions to
notifications determine the amount of ‘bits’ Bill earns.
Notifications
Bill can open this app at anytime
to see a dashboard ‘card’ with his
daily progress, overall progress
and a history of
recommendations, the ability to
read more about rationale for
recommendations, and a app
leaderboard and a settings menu
button
Dashboard
Bill can challenge a friend to complete the
same challenge he has, and also get
challenges from other users with Buddy Bits.
Bill can add his social network accounts to the
app to connect with more friends, and answer
short survey questions to help make his
challenges more tailored to his situational
context.
Extra Bits
Here are some examples:
a. Bill wakes up and makes himself some coffee, he gets a
notification reminding him eat something for breakfast,
perhaps a bowl of granola.
b. Bill goes to McDonalds for lunch, and gets a notification
suggesting a lower calorie item on the menu.
c. Bill spends his afternoon sitting at a workbench, he gets a
notification prompting him to get up to stretch and take a
break.
d. Bill watches some TV with his family, he gets a notification
to take a short walk.
e. Bill goes out drinking with his buddies, he gets a notification
about getting to bed early enough to be well rested in the
morning.
5
8. USER FLOW
App
Launch
Documentation
App Sign up
&
Explanation
Documentation
Enter
Personal
Information
App
Configuration
Move/Relax/Eat
v2
User Activity
(Schedule/Pattern)
Notifications
(Fitness)
No thanks
User Motion
(Coprocessor)
Notifications
(Wellness)
Will do!
User Location
(GPS, Foursquare)
Notifications
(Diet)
Ignore
Learn More
(More about
Recommendations)
Dashboard
(Pertinent Information)
Notification
History
Overall Progress
(Levels of Unlocked
Reward)
App Settings
Recap
(Review of Important
Information)
Extra Challenges
Going above &
beyond
lilBitsevery bit counts
6
9. Experience
Diagram
v2
App Launch
Sign In
Optional Lifestyle
Survey
Permission Settings
(GPS, Motion, Activity,
Calendar, Notifications)
(NOTIFICATIONS)
(DASHBOARD)
(ONBOARD)
Activity
Motion
Location
Diet
Fitness
Wellness
(TYPE OF
NOTIFICATION)
Will do!
Not now
Ignore
(USER REACTION)
lilBitsevery bit counts
Home
Screen
- Overall Progress
- Daily Progress
- Last Bit
-Extra Bits
(Extra Bits)
Settings
Social
Survey ?
Bit Challenge
7
19. FUTURE ROAD MAP
v2
• Get challenge notifications based on motion, location,
and schedule.
• Earn points for affirmative action, less points for negative
action, no points for ignore.
• Display rationale for challenge notifications upon
completion.
• Earn extra bits for
- Connecting your social media accounts
- Answering a single survey question
- Challenging a friend to a buddy bit
- Accepting a friend’s buddy bit challenge
• Leaderboard of Little Bits Buddies based on social
accounts.
• Dashboard of visualized data about their performance
and goals
Version 1
Version 2
• Follow-up challenges for extra bits that serve as
verification of completion:
- Heart rate check on the Apple Watch through
sensor, or smartphone through camera and flash.
- Scan a receipt barcode of the item you ordered
- Verify motion waypoints for walks.
• Allow the user to customize their
recommendations based on their weight,
preferences, and habits.
• A monthly check in where they receive an
email summarizing progress.
• Add wi-fi scales or other
bluetooth health accessories for
extra bits.
• Connect your insurance account to the
application to receive a discount on your
premium based on healthy behavior.
Version 3
lilBitsevery bit counts
17
20. User Testing
“Smart watch is nice but I'll never
own a smart watch. So app is
better for me.”
-Jordan Makin
“Insurance discount would be a nice addition,
but it wouldn’t be the selling point. I would
probably use the app regardless of if I could
get a discount”
-Nate Farr
“Is this like a scare tactic? Could the app integrate into
local restaurants for menus and recognize you're at
your gym.”
- Eric Brown
“This is exactly what I need in my life. I’m so busy, I don’t have
to think about this stuff, it thinks for me. But the notifications
need to be relevant to me/something I’ll actually do or I’ll just
ignore them.”
-Justin Thorpe
“That's nice that you’re telling me to be
healthy, but I want to know WHY. If it’s a good
enough reason, I’ll probably remember and
do it again in later.”
-Maria Quan
v3
lilBitsevery bit counts
18
21. Triggers
lilBitsevery bit counts
1. You’ve been inactive for more than 1.5 hours.
- Get up and take a five minute walk.
- Stand up for the next half hour of work.
2. (You’re took the elevator today.)
- Take the the stairs when you leave.
- (When they get to this place again): Take the
stairs.
3. It look like you taken (x) amount of steps (not
enough).
- Take a walk to get (y) amount more.
4. You are at work early.
-Park as far away as you can work.
5. It looks like you taken (x) amount of steps
(more than usual)
- Drink a glass of water
- Take ten minutes to stretch.
- Eat a banana.
- Mediate for a half hour.
Move
Eat
1. You just woke up.
- Before you leave for work,
eat a bowl of granola.
- Try decaf this morning.
- Make yourself some eggs.
2. You are at a place where you are
going to get lunch/dinner.
- Order a item with a fruit or
vegetable.
- Order a item with chicken.
- Order a sugar free item.
- Order a ‘healthy choice’ item.
v3
Relax
1. You have an event early the next morning.
- Get to sleep by (x PM).
2. It looks like you don’t have another event
for a while.
- Stress Relief Task.
- Take a walk.
3. You activity has slowed and it’s almost time
for bed.
- Do a sudoku or crossword puzzle
- Mediate
- Do a breathing exercise
19