Lift 2010 - Travel 2.0
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The document discusses how smartphones may become essential travel tools, replacing guidebooks, with their ability to plan trips, share experiences online, and get recommendations from other travelers in real-time. It asks readers how they currently plan and improve travel, what they expect from smartphones, and how they share experiences, suggesting that smartphones could enhance all aspects of travel.
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Lift 2010 - Travel 2.0
- 1. Travel 2.0 Will the smartphone become the new backpackers’ bible? @Luefkens #Lift10
- 2. sma
- 11. How do you plan your trip?How can travel planning be improved?
- 21. What do you expect from your smartphone?
- 26. How do you share your travel experience?
- 27. Thank you very much! Matthias Lüfkens twitter.com/luefkens facebook.com/luefkens youtube.com/luefkens linkedin.com/in/luefkens xing.com/profile/Matthias_Luefkens foursquare.com/user/luefkens matthias.luefkens@weforum.org Thanks to Flickr users: 26158205@N04, dan4th, Caribb, james_scott, aidanmcmichael, russelldavies, misbehave, bendodson, japokskee, carbonnyc, jcoterhals
Editor's Notes
- 09:30 Introduction Part 1In Your Pocket co-founder Travel is a topic everyone is interested in and everyone has something to say There is a shift to a new form of Travel 2.0 where we share our plans and experiences with our community. The workshop is structured in three parts which I would like you to brainstorm in smaller groups.1) Travel Planning2) Travelling Onsite3) Documenting your travel experience
- When is the last time you visited a travel agent?Hands up!
- Chances are your booked your flight and the hotel online. In 2009 90 Million Americans used the internet to plan their travels. 76% of online travellers planned their trips online.(Source: Travelers’ Use of the Internet, 2009)The most widely-used information source to plan leisure trips is the Internet followed by online travel agencies, branded suppliers, and other websites. (Source: travelhorizonsTM, July 2009)
- 1in 4 of adult leisure travelers also obtain information from friends, relatives, neighbors, and/or co-workers. Guide books were the fifth most popular source, being used by 15 percent of all leisure travelers. (Source: travelhorizonsTM, July 2009)And they are looking up on average 4 different websites, comparing prices and reviews like on tripadvisor.
- The social flightWhat if a plane flight were networked and became a social experience with its own economy? Jeff Jarvishttp://www.buzzmachine.com/2007/12/27/the-social-flight/
- KLM used Twitter to help their stranded passengers during the Ashcloud with success.The Internet has also led to decreases in the extent to which travelers make calls, especially to a travel agency or airline, state and local tourism office, car rental agency, or hotel. (Source: Travelers’ Use of the Internet, 2009)
- Customers are back in charge. I recently pitched for a return Geneva-Paris and Rail Europe and Air France answered.
- How do you plan your trip?How can travel planning be improved?09:40 Breakout N°1I want you to brainstorm how travel planning can be improved, how travel planning can be made more social.09:50 Reporting back
- 10:00 Introduction Part 2Once on site who do you follow? Guidebook sales have tanked over the past years except in developing markets. The U.S. travel book market fell 16% in 2008.Nielsen Bookscan says that travel book sales dropped by 8.7% in 2008 when compared with 2007.
- SHOW THE IPHONE VIDEOInternational roaming and data usage is not covered under most data plan.To limit the damage: Utilize Wi-Fi instead of 3G/GPRS/EDGEWi-Fi is available in many international airports, hotels and restaurants to browse the Web or check email.
- Iphone applications are the latest craze.Lonely Planet has a number of city guides on the Iphone selling for $15.99During the ash cloud Lonely Planet decided to give 13 of the most popular guides for free which resulted in 3 million downloads.The price of the applications has subsequently been slashed
- But you can get the same information for free by simply browsing Google maps.Wikipedia entries, photos and videos can all e overlayed on Google maps.SHOW VIDEO
- Google Streetview lets you check out the place before you go.Now includes User Generated photos.
- Augmented Reality is the next big thing. Just hold your phone towards the building and it will give you the needed information.
- In London you can find the nearest tube station.
- In Berlin you can re-create the wall.SHOW VIDEO
- Theepitomy of geosocial networking is Foursquare and Gowalla where userscheck in at a location and share it with their friends.
- Without the smartphone you would be lost.10:10 Breakout N°2I want you to brainstorm how travel the smartphone can help improveyour travel experience.10:20 Reporting back
- 10:30 Introduction Part 3How do you document your travel?Video sharing on YoUTubePhotossharing them on Flickr and Picasa or Facebook
- TUI cruises is using the user generated photos in a Flick group and has started to tap into this pool of photos for their next printed catalogue!
- Here once again the smartphones make sharing easier and instantaneous. Twitpic, Yfrog let you send visual postcards in one click.
- They also let you report what is broken like Shelley’s suitcase after here trip on Easyjet. In defence of Easyjet @easyjetcare have taken care of the issue.Not so with United airlines and Dave CarollVIDEO United Breaks Guitars8 million views and counting
- 10:40 Breakout N°3I want you to brainstorm how we can better share our travel experience?10:50 Reporting back
- 26158205@N04, dan4th, Caribb, james_scott, aftonhalloran, misbehave, bendodson, japokskee, carbonnyc, jcoterhals