Megan's is a lifestyle boutique that provides a relaxed shopping environment and personalized service. It offers a wide selection of women's and children's clothing, accessories, jewelry, shoes, gifts and home decor. A lifestyle boutique tailors its merchandise and shopping experience to a particular lifestyle theme. Some well-known examples are concept stores from the 1990s in Europe that specialized in cross-selling different items without separate departments. The lifestyle boutique model was later adopted by several major American retailers in the early 2000s.