The document is a presentation by Claire Murphy, Darren McCormack, Mario Costello, and Trish Cusack about rebranding and relaunching the LifeStoil product. It discusses the first year sales being lower than expected, a competitive analysis showing a similar product, identifying new potential customer segments like stay at home dads and gifts, and a strategic plan to rebrand as the healthier kitchen with a lower price point and increased promotional spending.

1. Presented By:
 Claire Murphy
 Darren McCormack
 Mario Costello
 Trish Cusack

2. “
”
BIG FIRM EXPERTISE COMBINED WITH SMALL FIRM
APPROACHABILITY

4. PRODUCT 1

5. Road Map

6. Web Site

7. Distribution Channels

8. There was no fit!

9. Year 1
€ 40,000.00
€ 35,000.00
€ 30,000.00
€ 25,000.00
€ 20,000.00
€ 15,000.00
€ 10,000.00
€ 5,000.00
€ -
Expected Vs Actual Sales of Product
EXPECTED SALES ACTUAL SALES

10. VIEW OF NEAR IDENTICAL PRODUCT
Squeeze Oil & Vinegar Dispenser SWOT
LifeStoil SWOT

11. COMPETITIVE ANALYSIS –
Secondary competitor

12. Strategic Map
P
r
i
c
e
convenience
Potential New
Market for LifeStoil

13. NEW SEGMENTS
Stay at home Dads
Gift Market

14. Rebrand & ReLaunch

15. “
”
TO BE THE HEALTHIER KITCHEN OF TOMORROW

17. Price
€4.99
€8.99

18. Relaunch

20. Relaunch

21. Here’s your Host

22. The fun times are coming

23. COSTINGS
 Re-Branding = € 4,200
 Packaging = € 3,750
 Promotional = € 13,000
 Professional Fee = €6,000

24. Good news Folks!

25. Conclusion