Todd Davis provides his name and social identity number and discusses identity theft prevention services offered by LifeLock. LifeLock uses proactive methods to prevent identity theft by placing fraud alerts and monitoring credit reports. They guarantee to resolve any misuse of a customer's identity for up to $1 million if their system fails to prevent theft while the customer is subscribed. LifeLock has grown rapidly as a provider of individual identity theft protection with a $1 million service guarantee in the case of theft.