presented by Dr. Claudia Lang

2. Life insurance online:
It’s not rocket science
Year of the Goat
Frankfurt am Main, 19.11.2015
2

3. 3
A change resistent industry

4. What is blocking the life insurance industry?
4
Wave of regulation
since financial crisis
Old
World
Offline sales culture

5. Re-invent for the digital customer
5

6. 6
Verständliche
Produkte
Online convenience end to end
No advisor on
my couch

7. 7
Customer in the driver‘s seat
I manage my own file

8. A new online insurance community
8
Co-operative purchasing power

9. Focus to optimise the customer outcome
9
Capital
Capital and
risk
management
Regulatory
reporting
Products
Product risk
manage-
ment
Product
development
CustomerService
Self-service
Personal
assistance
Support
beyond claims
payment
NewBusiness
Dividing up the value chain in a new way
Community Life:
Customer Relationship
User-friendly
Internet
purchase
Right
products
through
customer
participation
Insurer:
Risk Management

10. 10
The Hurdles
 Change – culture, technology, skill set
 Trust – in a digital environment
 Legal requirements – ID, consents, etc.

11. 11
Change
Culture

12. 12
Technology
Change

13. 13
Resource skill set
Change

14. 14
Trust
 Brand endorsements
 Certification
 Website quality

15. 15
Legal requirements
Sensible
commercial
risks

16. 16
You‘ll be rewarded
if you do it right