The document discusses how technology can positively contribute to the agricultural market, highlighting Yara's integrated business model and digital ambitions aimed at enhancing farmers' productivity. It outlines various digital solutions such as megalab and adapt-n, which enable precision farming and balanced crop nutrition. The document also emphasizes the importance of collaboration with start-ups and the role of innovative technologies in transforming agriculture while minimizing environmental impacts.

1. Strider Day
How technology can contribute positively to
Agro Market ?
Lieven Cooreman, SVP CEO Galvani JV
Aug 30th, 10:00 am

2. Content
• our global presence is growing
• Integrated business model
• making the difference
• our digital ambition
• solutions for digitization in agriculture
• our interaction with start-ups
• technology transforming agro
• how technology can contribute to agro ?
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our global presence is growing | 2017 in numbers
Countries with sales
Sales offices and
R&D sites
Yara Plants
Smaller sites*
Phosphate mines
Joint Ventures
Head office
* Yara operated terminals
and logistic production sites
+16,000
The number of
people we employ
+60
The number of
countries we operate in
USD 11.4 billion
Revenue:
NOK 93.8 Billion
+160
The number of
countries we sell to
800
Agronomists on the
ground
20 million
The number of farmers
we work with
300 million
people our products
help to feed
+36
Million tonnes of total
sales

4. our integrated business model creates value through scale and
flexibility
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5. making the difference
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Responsibly feed the
world and protect the
planet
Our Mission
A collaborative society;
a world without hunger;
a planet respected
Our Vision
our values
Ambition Collaboration AccountabilityCuriosity

6. our digital ambition
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Provide Digital Services that
are important to the farmers.
Focus our research efforts around
farmers´ journeys to understand
their needs and the opportunities
we have to transform agriculture.
Be the main partner of
farmer, throughout the whole
cycle of his farm.
We have hubs around the world
to be able to create this
experience in order to meet the
demands broadly.
Through the analysis of soil, it offers
adequate nutritional programs, a
good example of the gradual
digitization.
Megalab
Creates variable application maps for
the farmer to expand his productivity
in the field.
AtFarm
Another example of product that we
have developed, with variable
application of nitrogen in the field.
Adapt-N

7. solutions for digitization in agriculture means a step-up in applied
knowledge and thus more precise and smarter farming
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- 5 stage process:
Megalab AtFarm
- Integrated field zone centric offering
Adapt-N
1.Order
2.Sample
3.Analysis
4.Recommendation
5.Sale
- The recommendation will balance
crop nutrition needs to specify how
much of which products should be
applied during each phenological
state. - Field boundaries and “static
information” about field
- Precision fertilization + on-field
sensors (once integrated)
- Precision farming
- Identify the right amount of nitrogen
to apply throughout the season to
drive more profit on the farm:
- While reducing
their impact on
the environment.
- Adapt-N

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9. solutions for digitization in agriculture means a step-up in applied
knowledge and thus more precise and smarter farming
7
- 5 stage process:
Megalab AtFarm
- Integrated field zone centric offering
Adapt-N
1.Order
2.Sample
3.Analysis
4.Recommendation
5.Sale
- The recommendation will balance
crop nutrition needs to specify how
much of which products should be
applied during each phenological
state. - Field boundaries and “static
information” about field
- Precision fertilization + on-field
sensors (once integrated)
- Precision farming
- Identify the right amount of nitrogen
to apply throughout the season to
drive more profit on the farm:
- While reducing
their impact on
the environment.
- Adapt-N

10. 10

11. our interaction with start-ups
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Open Innovation: Yara wants
to contribute to the evolution of
the ecosystem.
Acceleration Programs: just
like the one we developed last
year, are the more recent
examples of it.
Start-ups: Yara has
approached several of them in
the last years.
Objective: to contribute with its
knowledge to their evolution.
2016: We have started with
some proofs of concept and
small projects.
Learning: We should not make the
start-up adapt to what we want,
but, the opposite.
Result: Once we learned it, the
interaction became easier and
more effective.
New Acceleration Program: is
on development and may
happen in the following months.
Endeavor Program: how it
inspired us ?
Strider: how we get connected?

12. technology transforming agro
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Long Range Network: It´s a new
technology that is able to bring
connectivity to more distant areas.
Cubesats: another trend that work
with great precision. They are
satellites with shoebox sizes,
which are being developed and
have been launched gradually, to
increase the accuracy of the
images and decrease prices.
They are experience revolutions
and not technological.
Challenges: connectivity and
sensor pricing are major topics
that are being discussed.
It is a mean and not an end:
When we say that technology is at
the center of transformation.

13. how technology can contribute to agro ?
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PRECISION
AGRICULTURE
PLANTING
SOIL
PREPARATION
HARVEST
ACCOMPANYING
THE HARVEST
Generation
of
Productivity
Maps
Localized
application
of pesticides
Monitoring of
pest and
disease
mapping
Planting at
variable
rates
according to
the
productive
potential of
each area
Resource: FatecAP
Optimization
of the use of
inputs
Increased profitability
& sustainaility
Minimization of
environmental
impacts
More
information
SURVEY
DRONES
Aerial drones
survey the
fields,
mapping
weeds, yield
and soil
variation.
FLEET OF
AGRIBOTS
Robots
capable of
microdot
application of
fertiliser
reduce cost by
99.9%.
FARMING DATA
Data can be used as
digital evidence
reducing time spent
on farm inspections
saving good money.
TEXTING COWS
Sensors attached to
livestock allowing
monitoring of
animal health and
wellbeing.
SMART TRACTORS
GPS controlled
steering and
optimised route
planning reduces
soil erosion, saving
fuel costs by 10%.
Resource: IT.future.com

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