SlideShare a Scribd company logo
© 2017 Market Track. Private and Confidential
1
Brand Share of Category Promo Support Across Retailers
94%
84%
83%
80%
50%
47%
20%
10%
1%
3%
6%
3%
48%
49%
42%
64%
2%
8%
8%
6%
3%
29%
21%
3%
5%
3%
11%
2%
9%
5%
Harris Teeter
Safeway EAS
Kroger Mid-Atlantic
Food Lion
Lidl
Aldi
Target Stores
Walmart-US
Department Share of Retailer Promo Support
Grocery Gen Merch HBC Non-Food Groc
Source: Market Track, Retailer Feature Ads Released Jun 1-15
© 2017 Market Track. Private and Confidential
2
Top Promoted Lidl Categories Compared to Competing Retailers
Top Lidl Categories Lidl Walmart-US Aldi
Target
Stores
Kroger
Mid-Atlantic Food Lion
Harris
Teeter
Safeway
EAS
#1 Picnic/Patio/Outdoor 9.0% 10.8% 9.4% 3.2% 1.0% 0.4% 0.3% 0.2%
#2 Frozen 6.3% 3.0% 3.3% 1.1% 8.9% 10.5% 11.5% 7.1%
#3 Deli 6.0% 0.0% 3.3% 0.0% 1.8% 2.3% 2.1% 3.2%
#4 Women's Apparel 5.7% 1.8% 1.1% 0.4% 0.0% 0.0% 0.0% 0.0%
#5 Kitchen&Tabletop 5.1% 6.0% 3.9% 1.0% 0.3% 0.0% 0.1% 0.1%
#6 Snacks 3.9% 0.6% 3.9% 4.7% 6.3% 8.9% 6.3% 8.7%
#7 Fresh Fruit 3.6% 0.0% 5.5% 0.8% 3.0% 2.7% 3.4% 3.6%
#8 Lawn&Garden 3.6% 0.6% 0.6% 0.6% 0.0% 0.0% 0.0% 0.0%
#9 Accessories 3.3% 4.8% 2.8% 1.9% 0.0% 0.0% 0.0% 0.0%
#10 Shoes 3.3% 0.0% 2.2% 0.1% 0.0% 0.0% 0.0% 0.0%
Category Share of Retailer Promotions
Source: Market Track, Retailer Feature Ads Released Jun 1-15

More Related Content

Similar to Lidl Slides

Category Management Food Storage
Category Management Food StorageCategory Management Food Storage
Category Management Food Storage
Taylor Armour
 
CPG Trend Analysis and Growth Opportunities across Retail Channels
CPG Trend Analysis and Growth Opportunities across Retail ChannelsCPG Trend Analysis and Growth Opportunities across Retail Channels
CPG Trend Analysis and Growth Opportunities across Retail Channels
Information Resources Inc.
 
The Loyalty Fallacy by 2CV Research
The Loyalty Fallacy by 2CV ResearchThe Loyalty Fallacy by 2CV Research
The Loyalty Fallacy by 2CV Research
2CV
 
Europa 2014 r2 updates
Europa 2014 r2 updatesEuropa 2014 r2 updates
Europa 2014 r2 updates
Kantar
 
Precision-Marketing-Playbook
Precision-Marketing-PlaybookPrecision-Marketing-Playbook
Precision-Marketing-Playbook
Adam Paulisick
 
Branding
BrandingBranding
Branding
dunneacademy
 
FL Baby Toiletry Review w/ Slow to Market Analysis
FL Baby Toiletry Review w/ Slow to Market AnalysisFL Baby Toiletry Review w/ Slow to Market Analysis
FL Baby Toiletry Review w/ Slow to Market Analysis
Patrick (Pat) Harlow
 
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Deborah Weinswig
 
presentation final 1 ppt
presentation final 1 pptpresentation final 1 ppt
presentation final 1 ppt
Yuanqin zhuang
 
Fynd store survey report
Fynd store survey reportFynd store survey report
Fynd store survey report
Apala Singh
 
March 2020 crowdfunding deck
March 2020 crowdfunding deckMarch 2020 crowdfunding deck
March 2020 crowdfunding deck
Carlos De la Rosa Manotas
 
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
Mercer Capital
 
U.S. Wine Market: Webinar on Entering the U.S. market
U.S. Wine Market:  Webinar on Entering the U.S. marketU.S. Wine Market:  Webinar on Entering the U.S. market
U.S. Wine Market: Webinar on Entering the U.S. market
Bevology Inc.
 
IRI UK FMCG snapshot
IRI UK FMCG snapshotIRI UK FMCG snapshot
IRI UK FMCG snapshot
IRI, INTL
 
Weis Markets' People-First Data Strategy
Weis Markets' People-First Data Strategy Weis Markets' People-First Data Strategy
Weis Markets' People-First Data Strategy
MediaPost
 
Target Corporation - Strategic Analysis
Target Corporation - Strategic AnalysisTarget Corporation - Strategic Analysis
Target Corporation - Strategic Analysis
Kyle Brown
 
May 2020 crowdfunding deck
May 2020 crowdfunding deckMay 2020 crowdfunding deck
May 2020 crowdfunding deck
Carlos De la Rosa Manotas
 
April 2020 Pitch deck
April 2020 Pitch deckApril 2020 Pitch deck
April 2020 Pitch deck
Carlos De la Rosa Manotas
 
Trends in the Advisor Market
Trends in the Advisor Market Trends in the Advisor Market
Trends in the Advisor Market
NICSA
 
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
Information Resources Inc.
 

Similar to Lidl Slides (20)

Category Management Food Storage
Category Management Food StorageCategory Management Food Storage
Category Management Food Storage
 
CPG Trend Analysis and Growth Opportunities across Retail Channels
CPG Trend Analysis and Growth Opportunities across Retail ChannelsCPG Trend Analysis and Growth Opportunities across Retail Channels
CPG Trend Analysis and Growth Opportunities across Retail Channels
 
The Loyalty Fallacy by 2CV Research
The Loyalty Fallacy by 2CV ResearchThe Loyalty Fallacy by 2CV Research
The Loyalty Fallacy by 2CV Research
 
Europa 2014 r2 updates
Europa 2014 r2 updatesEuropa 2014 r2 updates
Europa 2014 r2 updates
 
Precision-Marketing-Playbook
Precision-Marketing-PlaybookPrecision-Marketing-Playbook
Precision-Marketing-Playbook
 
Branding
BrandingBranding
Branding
 
FL Baby Toiletry Review w/ Slow to Market Analysis
FL Baby Toiletry Review w/ Slow to Market AnalysisFL Baby Toiletry Review w/ Slow to Market Analysis
FL Baby Toiletry Review w/ Slow to Market Analysis
 
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
Do or Die: Retail Imperatives for Globalization, Personalization and Localiza...
 
presentation final 1 ppt
presentation final 1 pptpresentation final 1 ppt
presentation final 1 ppt
 
Fynd store survey report
Fynd store survey reportFynd store survey report
Fynd store survey report
 
March 2020 crowdfunding deck
March 2020 crowdfunding deckMarch 2020 crowdfunding deck
March 2020 crowdfunding deck
 
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
Mercer Capital's Value Focus: Convenience Store Industry | Q1 2015 | Segment:...
 
U.S. Wine Market: Webinar on Entering the U.S. market
U.S. Wine Market:  Webinar on Entering the U.S. marketU.S. Wine Market:  Webinar on Entering the U.S. market
U.S. Wine Market: Webinar on Entering the U.S. market
 
IRI UK FMCG snapshot
IRI UK FMCG snapshotIRI UK FMCG snapshot
IRI UK FMCG snapshot
 
Weis Markets' People-First Data Strategy
Weis Markets' People-First Data Strategy Weis Markets' People-First Data Strategy
Weis Markets' People-First Data Strategy
 
Target Corporation - Strategic Analysis
Target Corporation - Strategic AnalysisTarget Corporation - Strategic Analysis
Target Corporation - Strategic Analysis
 
May 2020 crowdfunding deck
May 2020 crowdfunding deckMay 2020 crowdfunding deck
May 2020 crowdfunding deck
 
April 2020 Pitch deck
April 2020 Pitch deckApril 2020 Pitch deck
April 2020 Pitch deck
 
Trends in the Advisor Market
Trends in the Advisor Market Trends in the Advisor Market
Trends in the Advisor Market
 
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
Private Label Key Trends 2017: The Evolution of Private Label in a Transformi...
 

Recently uploaded

社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
NABLAS株式会社
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
hyfjgavov
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
slg6lamcq
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
Timothy Spann
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
lzdvtmy8
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
jitskeb
 
writing report business partner b1+ .pdf
writing report business partner b1+ .pdfwriting report business partner b1+ .pdf
writing report business partner b1+ .pdf
VyNguyen709676
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
AlessioFois2
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
Vietnam Cotton & Spinning Association
 
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
hqfek
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
taqyea
 
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
ytypuem
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
TeukuEriSyahputra
 
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
oaxefes
 
Cell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docxCell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docx
vasanthatpuram
 

Recently uploaded (20)

社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .社内勉強会資料_Hallucination of LLMs               .
社内勉強会資料_Hallucination of LLMs               .
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
一比一原版兰加拉学院毕业证(Langara毕业证书)学历如何办理
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
一比一原版南十字星大学毕业证(SCU毕业证书)学历如何办理
 
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
06-12-2024-BudapestDataForum-BuildingReal-timePipelineswithFLaNK AIM
 
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
一比一原版格里菲斯大学毕业证(Griffith毕业证书)学历如何办理
 
Experts live - Improving user adoption with AI
Experts live - Improving user adoption with AIExperts live - Improving user adoption with AI
Experts live - Improving user adoption with AI
 
writing report business partner b1+ .pdf
writing report business partner b1+ .pdfwriting report business partner b1+ .pdf
writing report business partner b1+ .pdf
 
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
A presentation that explain the Power BI Licensing
A presentation that explain the Power BI LicensingA presentation that explain the Power BI Licensing
A presentation that explain the Power BI Licensing
 
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
[VCOSA] Monthly Report - Cotton & Yarn Statistics March 2024
 
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
一比一原版爱尔兰都柏林大学毕业证(本硕)ucd学位证书如何办理
 
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
一比一原版(harvard毕业证书)哈佛大学毕业证如何办理
 
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
一比一原版(曼大毕业证书)曼尼托巴大学毕业证如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
Template xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptxTemplate xxxxxxxx ssssssssssss Sertifikat.pptx
Template xxxxxxxx ssssssssssss Sertifikat.pptx
 
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
一比一原版卡尔加里大学毕业证(uc毕业证)如何办理
 
Cell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docxCell The Unit of Life for NEET Multiple Choice Questions.docx
Cell The Unit of Life for NEET Multiple Choice Questions.docx
 

Lidl Slides

  • 1. © 2017 Market Track. Private and Confidential 1 Brand Share of Category Promo Support Across Retailers 94% 84% 83% 80% 50% 47% 20% 10% 1% 3% 6% 3% 48% 49% 42% 64% 2% 8% 8% 6% 3% 29% 21% 3% 5% 3% 11% 2% 9% 5% Harris Teeter Safeway EAS Kroger Mid-Atlantic Food Lion Lidl Aldi Target Stores Walmart-US Department Share of Retailer Promo Support Grocery Gen Merch HBC Non-Food Groc Source: Market Track, Retailer Feature Ads Released Jun 1-15
  • 2. © 2017 Market Track. Private and Confidential 2 Top Promoted Lidl Categories Compared to Competing Retailers Top Lidl Categories Lidl Walmart-US Aldi Target Stores Kroger Mid-Atlantic Food Lion Harris Teeter Safeway EAS #1 Picnic/Patio/Outdoor 9.0% 10.8% 9.4% 3.2% 1.0% 0.4% 0.3% 0.2% #2 Frozen 6.3% 3.0% 3.3% 1.1% 8.9% 10.5% 11.5% 7.1% #3 Deli 6.0% 0.0% 3.3% 0.0% 1.8% 2.3% 2.1% 3.2% #4 Women's Apparel 5.7% 1.8% 1.1% 0.4% 0.0% 0.0% 0.0% 0.0% #5 Kitchen&Tabletop 5.1% 6.0% 3.9% 1.0% 0.3% 0.0% 0.1% 0.1% #6 Snacks 3.9% 0.6% 3.9% 4.7% 6.3% 8.9% 6.3% 8.7% #7 Fresh Fruit 3.6% 0.0% 5.5% 0.8% 3.0% 2.7% 3.4% 3.6% #8 Lawn&Garden 3.6% 0.6% 0.6% 0.6% 0.0% 0.0% 0.0% 0.0% #9 Accessories 3.3% 4.8% 2.8% 1.9% 0.0% 0.0% 0.0% 0.0% #10 Shoes 3.3% 0.0% 2.2% 0.1% 0.0% 0.0% 0.0% 0.0% Category Share of Retailer Promotions Source: Market Track, Retailer Feature Ads Released Jun 1-15