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Lidl PL Strategy
- 1. © 2017 Market Track. Private and Confidential 1 Lidl and Aldi promote far fewer traditional brands compared to competitors. 94.3% 85.3% 40.0% 36.5% 30.0% 29.2% 20.9% 9.8% Lidl Aldi Harris Teeter Kroger Mid-Atlantic Food Lion Safeway EAS Target Stores Walmart-US Private Label & Unbranded Share of Retailer Feature Ads Source: Market Track, Retailer Feature Ads Released Jun 1-15
- 2. © 2017 Market Track. Private and Confidential 2 Top CPG Categories for Private Label Promotions 87.7% 72.2% 68.2% 64.9% 62.7% 59.1% 58.4% 52.5% 52.2% 52.1% 50.7% 50.5% 50.0% 48.6% 48.1% 46.8% 46.8% 45.0% 44.9% Disp - Forks/Knives/Spoons Honey Refrigerated Soups Bags/Wraps - Sndwch/Snck Healthcare Equip Anti-Diarrhea Eggs Smoking Cessation Home Kits/Accessories Disp - Cups/Glasses Cheese - Natural Chunk Cottage Cheese Cream/Half & Half Disp - Plates/Bowls/Trays Butter Cream Cheese - Bar Paper Napkins Diabetes Care Veg - Mushrooms Private Label Share of Feature Ads Source: Market Track, Across CPG Retailers, Calendar 2016 Excludes Produce, Bakery, and Deli
- 3. © 2017 Market Track. Private and Confidential 3 Top U.S. Retailers Promoting Private Label (Calendar 2016) 59.8% 37.4% 33.7% 33.4% 31.7% 29.3% 28.3% 27.6% 27.1% 25.8% 25.0% 24.8% 24.5% 24.4% 24.3% 24.3% Aldi HEB Harris Teeter Hannaford Hy Vee Big Y Ingles VGs Food City Family Fare Pavilion Vons Martins Food Store Giant - Landover Stop & Shop Giant - Carlisle Private Label Share of Retailer Feature Ads Source: Market Track, Across CPG Retailers, Calendar 2016