This document provides a 90-day social media content planning guide. It discusses creating content buckets organized by theme and assigning them to specific days of the week. It also recommends batching the creation of multiple posts at a time to stay ahead. Examples of content ideas are provided for different buckets like personal stories, questions to engage followers, behind-the-scenes previews, and product promotions. Tools for planning, creating, and scheduling content like Canva, Later, and Facebook Creator Studio are also introduced. The goal is to build awareness, engagement, and conversions through a strategic mix of post types over several months.

1. Stay connected with 90
days of social media
content ideas
NICOLE SOLTAU

2. Your Digital Marketing Instructor Nicole Soltau

3. Syllabus
● The relationship between social media and your sales
funnel
● Creating a social media calendar with 3 months of content
● Brainstorming content ideas for IG
● Creating week by week strategies
● Scheduling posts from your desktop ( for free)
● The easy way to create captions

4. Why are we creating content and
posting on social media?
● Build your brand story, create awareness
● The purpose of social media posts are to increase
conversions (Purchase/Sale)
● To get them back to your website
● Enter your sales funnel
You do not own FB, Twitter or Pinterest

5. Your Sales Funnel

6. We use social media to generate leads and
create Engagement
The road to building trust and
establishing a relationship with potential
clients is paved with a series of
micro-engagements and interactions. The
more your prospects see and interact
with your content, the more likely they are
to eventually buy from you

7. Social media strategy
Week 1 -Attention and Awareness ( WOW
effect, statistics)
Week 2- Engagement ( Ask questions, DM
me)
Week 3 -Lead Magnet -( get their email)
Week 4 - Conversion- ( Ask for the sale)
1) Repeat or Ascend

8. Week 1 : Create Awareness

9. Week 2: Create Engagement

10. Week 3: subscribe -ask for emails
● Create free or paid lead magnets to grow your email
list
● And to put leads into the top of your funnel

11. week 4: Conversion
● Ask for the sale
● Use testimonials
● Use Coupons
● Set a deadline to create urgency

12. Brainstorming content
ideas

13. Why should we plan in advance?
● To save time
● To create an efficient workflow
● To stay organized and productive
● To have a birds eye view on your content (
strategy)
Ex. like a teacher planning her lessons for
the entire year

14. Create
Content
Categories for
your Buckets
1) PERSONAL PEEK TIDBITS
2) ASK A QUESTION
3) BEHIND THE SCENES
4) PROMOTE YOUR
PRODUCT/SERVICE
5) MOTIVATIONAL MEME
6) TGIF FUNNY MEME
7) INDUSTRY EXPERT TIPS
8) TRENDING Industry
TOPICS
Step #1

15. ● Decide on designated posts for specific days ( USE YOUR
CONTENT BUCKETS )
● Assign buckets to days of the week
● Decide on the frequency of the post daily, weekly, bi
weekly, once per month
Step #2
Monday Tuesday Wednesday Thursday Friday Saturday

16. Assign content themes to buckets and days
Monday Tuesday Wednesday Thursday Friday Saturday
Motivational Ask a Question
Industry
Expert Tips
Promote
Products
TGIF
Funny Meme
Personal Peek

17. Add your planned posts to your
calendar
Look back at your
content bucket
And frequency plan
Enter the post
category in the
Designated day
Step #3

18. Do the same for July

19. Do the same for August

20. Tools to create your planner
1) A regular planner or Google Calendar
2) Trello ( share screen)

21. What’s the next step?
Create content for your buckets

22. Batching
● Batching saves you time
● Pick a specific day to work on to batch and schedule
your posts in advance
Step #4
Fill buckets with the amount of
content that will be needed for
the next 3 months
Personal Peek

23. 1) Personal Peek
● Share a personal challenge, ex. A weight loss
challenge
● Show a pic of your dog
● Share a pic of your family
Step #5 Brainstorming
content for your buckets

24. Calculating batch work for your
Personal Peek bucket
● Post Day = Saturday
● Will need to create 15 Personal Peek posts.
● 5 for June, 5 for July and 5 for August
● This is Batch Work

25. Other personal peek ideas
1) Sing Karaoke
2) Talk about your pets
3) Talk about family or a significant other
4) Talk about travel plans
5) Talk about a new challenge
6) Talk about gratitude
7) Share your Pinterest board
8) Share a TBT photo
9) Share your fav song
10) Share a family recipe
11) Go live to wish everyone a relaxing weekend
12) Share something that you are proud of
13) Share your fav movie
14) Tell a joke
15) Share a hobby

26. 2)Ask a question
● Creates Engagement!
● AAQ day is Tuesday
● Need 14 questions. 4 for June, 5 for
July and 5 for August

27. ✘ 1. Fill in the blank: My favorite blog is
____________.
✘ 2. Fill in the blank: I’m inspired by
_________.
✘ 3. Fill in the blank: My favorite social
network is__________.
✘ 4. Fill in the blank: My all-time favorite
book is __________.
✘ 5. Fill in the blank: If I could be
anywhere right now, it would
be__________
✘ 6. Would you rather have 5 close
friends or 10,000 facebook friends?
✘ 7. Would you rather have $100,000 in
real money or $1,000,000 in Amazon
gift cards?
✘ 8. Would you rather be famous or the
best friend of someone famous?
✘ 9. Would you rather have free
Starbucks for a year or free iTunes
music forever?
✘ 10. Would you rather have 100K
Facebook followers or 100K Twitter
followers?

28. 3)Behind the Scenes
● Are you launching a new product or
program?
● Are you adding a new option to the dessert
menu?
● Are you changing your website design?
● Spotlight staff/ Accomplishments

29. 4)Promote your product/service
● Show a video of a demonstration
● Talk about the benefits
● Position it as a solution to their
problem
● Show transformations
Post Day Thursdays
● You will need 15 product/service
posts

30. 6) Motivational Memes
● Motivational Meme Mondays
● You will need 13 Motivational posts 4 for June. 5 for
July and 4 for August
● Remember Batch Work

31. 7) TGIF Funny Memes

32. 8) Industry Expert Tips
DocJen is a doctor of physical
therapy
Not only does she see patients
1-1 but...
She also has an online course
which she sells through Instagram
She made over $75k in one
month

33. Doc Jen Expert Video Demo Tips
● Tips to alleviate neck pain
● Tips to alleviate upper back pain
● Tips to alleviate lower backpain
● Tips to alleviate sciatica pain
● Tips to alleviate frozen elbow pain
● Tips to alleviate knee pain
● Tips to alleviate over worked muscle pain
● Tips to alleviate 3rd
vertebrae pain
● 3 office chair stretches
Examples of her
buckets
Back Pain Neck Pain Knee Pain

34. Social media holidays ( Fillers)

36. Examples of posts that create engagement

38. How to measure engagement
● Vanity metrics
● Metrics to focus on

39. Creating content and posts with Canva

40. How to create a mini gif of yourself

41. Adding Captions & Hash Tags
Just as important as pictures
Connect to audience with storytelling
Call To Action
Share value
Connect with emotions
Add hashtags#

42. Creating captions the easy way
● Open Google Docs
● Select voice typing
● Record your message
● Edit in Grammarly

43. Schedule posts with Later
Later - free for 30 posts/month

44. Facebook Creator Studio

45. Thank you
Instagram : nicolesoltau
Email : nicolesoltau516@gmail.com
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