6. Created inspiring communication which spoke to the value of each voter’s participation and provided information on how to fulfill the call to action
7. Communicated the call to action in a non-partisan manner with the goal of increasing overall voter participation
Challenge:Work with the Frank Valeriote Liberal Party campaign team to develop a social media campaign targeting the Guelph voting youth to participate in the 2011 Federal Election. Secondary target including young families and ethnic minorities. Strategy:Through social media platforms youtube, facebook & twitter we worked to develop a non-partisan campaign that complimented the student vote mob’s call to Canadian students to excercise their right to vote. Tactics:Twitter Redesign/Reactivation - Inbox supplied the Liberal Campaign Team with best practice guidelines on tweeting - Graphic redesign for personalization and brand/candidate recognition2. Facebook Redesign/Reactivation - Developed compelling & challenging call to action Welcome Page that appealed to the overall strategy -