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CulturOGame Presentation UK

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How to transform the city as a great art playground ?
Hacking the urban interactive screens - for exemple the bus shelter one to publish casual gameson it end engage audiences with arts and monuments.

Published in: Art & Photos
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CulturOGame Presentation UK

  1. 1. CLIC MUSE ENGAGE WITH CULTURE
  2. 2. We all know Museums and Heritage Sites …. are the best places in the word …. Need some proof ? If you come ….
  3. 3. You will MEET BEAUTIFUL GIRLS DREAM IN ROYAL PLACES Have ADVENTURES DISCOVER FASHION TRENDS
  4. 4. Yes, we are great but… 70 % never come to see us They prefer to stroll through part of the town
  5. 5. How to break the wall How we can hook peeple from the city to museums There’s a lot of people juste over our wall We proposed great programs for the youngs Why are they not coming ? MUSEUM STAFF
  6. 6. Do you know there’s a museum just here ? Yes, but museums are so boring …
  7. 7. They don’t want to come ? Let’s SNEAK OUT the museums’ walls, and SEDUCE THEM where they are…. IN THE TOWN !
  8. 8. How can we make audience TAKE THE BAIT outside in the city and come inside ?
  9. 9. https://www.youtube.com/watch?v=aRJG5l GojsI What if… we follow the example of THE CIRCUS PARADE?
  10. 10. Why the circus parade ? 1 . H O O K T H E A U D I E N C E where they leave in the street, on line 2 . S E D U C E in the town with FUN and GAMING 3 . I N V I T E T O E X T E N D T H E E X P E R I E N C E I N S I D E in museum and sites
  11. 11. #1 Break the walls
  12. 12. #2 Let’s bring artworks… in the city
  13. 13. #3 Let’s people enjoy together and play outside and draw a path to get them inside
  14. 14. In Paris, we have great meeting points to connect with audience… THE BUS SHELTERS
  15. 15. 100 BUS SHELTERS with INTERACTIVE SCREENS dedicated to local information
  16. 16. 100 bus shelter spread all over Paris
  17. 17. Great meeting points: Each day more than 1 Million Parisians are taking buses and we decided to hack the screens
  18. 18. OUR PROPOSITION :  PUBLISH CASUAL GAMES  DISPLAY ON All INTERACTIVE SCREENS, SMALL OR BIG  INVITING PEOPLE TO TOUCH, PLAY, AND HAVE FUN,  WITH ART, SCIENCE OR HERITAGE  IN THE CITY, IN THE MUSEUMS OR AT HOME
  19. 19. How I came about it ?
  20. 20. THE OPPORTUNITY > A start up contest Paris Mayor & JC Decaux asked for start up to imagine interactive contents for the bus shelter screens > Building Partnerships with some great accomplices  14 local museums (Paris Musées)  9 Parisians Monuments … and other in negociation
  21. 21. A C R O S S P L AT E F O R M E P U B L I S H I N G TO O L GAGNÉ VOUS ETES INVITÉ VIP An Easy content publishing via a CMS F O R A L L S C R E E N S A N D D E V I C E S E V E R Y W H E R E A E R O P O R T S , P L A N E S M A L L , T U B E S TAT I O N T R A I N S TAT I O N
  22. 22. 1 2 CA S UA Ls GA M ES W ILL BE CR EATE With content related to  The bus shelter suroundings : La Bastille & Révolution  Some events in the city : Euro Cup, Fashion week  Some calendarevents: Valentine’day & Romantic Paris, Chrismas, summer  General Thema : Victor Hugo, The chic Parisian, Middle Age
  23. 23. THE V IS ITO R E X PE R IE NCE : 1. GAMING > 2. SCORING > 3. IDE NTIFY > 4. RE WARDS > 5 . PR ATICA L INFO R MATION TO GO
  24. 24. A S U P P O R T F O R T R A N S M E D I A E X P E R I E N C E S & E V E N T S i n & o u t s i d e c u l t u ra l s i te s U R B A N G A M E S G A M E J A M E W I T H S T U D E N T s V I S I T S + G A M E W O R K S H O P With CULTUR0’GAME All places are a playground
  25. 25. A F T E R T H E V I S I T : S H A R I N G – R E WA R D S – S P EC I A L V I S I T S S O C I A L C O N T E S T S P E C I A L E V E N T S F o r t h e C u l t u r O G a m e C o m m u n i t y A quelle œuvre appartient ce détail ? Jouez et gagnez avec #Culturogame #Museumweek #Paris Musées VOUS ÊTES Invité VIP Venez créez votre jeu AU MUSÉE CARNAVALET ! il sera publié dans tout Paris !
  26. 26. FOR W HO M ? SURVE Y RESULT : 4 PE RSONNA Laura, 50 years old Leaves in Lyon but come often to Paris visiting her children Her children show her culturOgame She’s interested in pratical information and discovering new museums … and she enjoying the games to Johann, 30 years old , parisian  He goes to museum mainly for exhibition recommended by friends  Discover CulturOgame by his friends  If there’s a a special reward he could play and discover other museum
  27. 27. Jean, 40 two children Leave in Paris  Try to visiting museums with his children twice a year  Hook them with culturOGame before visiting. Marie 20 years old , parisian  Museums lover, blogeur, comunicate a lot on facebook & twitter about her visits  Won’t necessary play but think it’s cool and commununicate on culturOgame on social media FOR W HO M ? SURVE Y RESULT : 4 PE RSONNA
  28. 28. NEXT CHALLENGES ?  WO R K I N G W I T H A I R F R A N C E … . a n d h a c k t h e p l a n e s & a é ro p o r t s s c re e n s  C R EAT E N E W G A M E P L AY m u l t i - p l ay e rs ga m i n g  D E S I G N M O R E D E V I C E S I N T E R A C T I O N S b e t w e e n u r b a n d i g i t a l s c re e n s a n d s m a r t p h o n e s  T RY PA R T I C I PATO RY a p p ro a c h e t o c re a t e c o n t e n t s w i t h & F o r t h e a u d i e n c e … . H a c k a l l t h e d i g i t a l s c re e n s fo r e n ga g i n g e v e r y o n e w i t h c u l t u re … . A n d e n j o y i t ! !

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