LFPR knows the most effective way to make that happen is by connecting your narrative with the lives of real people—whether it’s through traditional print, television, radio, social, or digital media. We believe in the power of storytelling. HAS THE WORLD HEARD YOUR STORY YET?

1. ESTABLISHING YOUR BRAND’S GLOBAL AUTHORITY
WE ARE LFPR

2. Every brand has a story to tell.

3. The challenge is getting people to hear it, believe in it, and
tell all their friends (and maybe even a few strangers).
LFPR knows the most effective way to make that happen is by
connecting your narrative with the lives of real people—whether it’s
through traditional print, television, radio, social, or digital media.
We believe in the power of storytelling.
HAS THE WORLD HEARD YOUR STORY YET?

5. We get your company, executives, and products seen and reviewed
by influencers in popular media to build your brand narrative and
establish a solid presence in the industry.
It’s like getting the people with the
most powerful voices
to share your story with the world.

6. Sage North America needed a way to reinforce their unique connection with small and
mid-sized businesses. A key challenge centered on creating opportunities for Sage
executives to be featured in national business publications, where they could speak
about the issues facing businesses every day. LFPR was tasked with positioning Sage and
its executives as experts in this space, where they could harness their expertise to act as
advocates of small and medium sized business owners.
The Challenge
The Goals
1) Gain a larger foothold for
Sage with national business
press online, in print, on
radio and on broadcast.
2) Establish key executives
as experts to speak on
the challenges faced by
small and medium sized
businesses.
3) Position Sage as the
strongest supporter of
small and medium sized
businesses.
Sage North America Thought Leadership

7. Our Strategy Our Results
LFPR established relationships with key
members of the business media by providing
them with timely and relevant content
in their required formats. We worked
to develop a voice for Sage executives
based upon social media engagement
and contributed article placement, which
further helped LFPR to secure continuous
opportunities with media across various
platforms.
LFPR also conducted surveys based on
issues relevant to business owners, creating
stats and content that allowed business
media to present Sage thought leadership as
a primary source of information, news, and
advice for small and mid-sized businesses.
435
Article placements
26x ROI
1,936,893,613
Total in circulation

8. Jared LayPort, Senior Analyst
Foremost global media analysis firm CARMAInternational, Inc.
CARMA observed a dynamic thought leadership
program (by LFPR) of depth and breadth that was
among the best we have encountered.
”
“

9. A Sample of Global Exposure for Sage North America
“4 Ways Adopting Apple Pay Can Benefit Small Business” “10 New Year’s Resolutions For Small Businesses”
“6 Viral Lessons Learned From the Ice Bucket Challenge”
“Seven Business Lessons I learned from my Mother”
“Before You Launch Your Crowdfunding Campaign Read This”
“How to bring the Olympian Mindset Into the Office”

10. Innovative medical software provider ChartWise looked to establish their company and
product as a leader in the clinical documentation improvement (CDI) software space,
currently dominated by much larger organizations (with bundled offerings and more
recognizable brand names to make them seem like easier options.)
The Goal
Establish ChartWise as an authority in the CDI space and increase awareness of their
software solution among key decision makers at hospitals and medical centers.
The Challenge
ChartWise Medical Systems

11. 295
Unique media hits
175%
Increase in ad value
1.5
Million total ad value
LFPR immediately launched a thought
leadership campaign, making ChartWise
a resource for features in respected
vertical publications like InformationWeek
Healthcare, For the Record, and Becker’s
Hospital Review.
LFPR also leveraged the quality of the
product to connect with actual users,
developing multiple case studies with
powerful metrics and user quotes, along
with detailed analysis of the ChartWise
software’s ability to solve issues and
provide ROI. These case studies have
been placed in, and covered by, more
than a dozen media outlets.
Our Strategy Our Results

12. Swiftpage decided to narrow their company focus and concentrate solely on their small
business contact management solution, ACT!. To help reposition their brand as “the #1
small business solution,” Swiftpage asked LFPR to design media outreach to increase
exposure, promote their vision, and create meaningful connections with business owners.
The Goal
Increase brand awareness by focusing on Swiftpage’s contact management solution
(ACT!) and their commitment to US small business support and growth.
The Challenge
Swiftpage

13. Our Strategy Our Results
128k
Total ad value
LFPR identified National Customer Service
Week as an opportunity for the CEO of
Swiftpage to speak to topics businesses care
about. Because ACT! is a contact management
solution that provides reminders for birthdays
and other events, as well as reminder to call
and connect, the article contained tips on the
importance of remembering personal customer
information—the kind that helps make
customer service exceptional.
Within thirty days LFPR landed placement for
the article in American City Business Journals,
which is distributed in 44 cities across the
country. In less time than it takes for most
agencies to learn about their clients, LFPR
was able to secure media coverage targeting
Swiftpage’s exact audience.

14. Avenza Systems
Although a leader in the mapping industry, Avenza was virtually unknown to consumer
media and needed to create a presence with its first consumer-focused product, PDF
Maps. Avenza also needed to reach a new digital customer base that was already
immersed in Google and Mapquest-type apps, more focused on serving urban
environments with well-connected internet service.
The Challenge
The Goals
1) Increase exposure for
PDF Maps by targeting
the right media (travel;
tech; recreational
groups) to reach key
demographics
2) Provide media the
opportunity to test
regional recreational
maps at no cost to
demonstrate its key
differentiators
3) Develop Avenza
executives as thought
leaders in the rapidly
changing landscape of
digital maps

15. Our Strategy
Featured in:
Our Results
213,212.48
Total ad placement value
LFPR immediately developed relationships with travel
industry media at publications like American Way and
Conde Nast Traveler, as well as Outdoor and Travel
editors at key consumer and business publications
like The Wall Street Journal and USA Today.
To maintain brand awareness after the initial launch,
LFPR reached out to PDF Map app consumers and
recreational groups who used the app in interesting
ways.
LFPR also developed a thought leadership voice
for the president of Avenza by creating and placing
bylines on topics such as making paper map
publishers self-sufficient in a digital space, and
digital mapping for mobile users.
"iPad App Helps Forest Service
Distribute Maps for Firefighters"
"The Best Travel Apps You
can Use Online"
"NY State Parks Office Leverages
Mobile Trail Maps to Engage Visitors"
166
Article placements
28,529,410
Total circulation

17. We know how to engage bloggers and influencers to secure the
kind of coverage that puts your brand at the forefront of the
minds of consumers across the globe.
It’s about creating a story worth sharing…
…andretweeting,reposting,regramming,favoriting,andfollowing.

18. The majority of fans and followers for Sage ERP X3 are European-based. In order to increase
the rate of engagement where Sage ERP X3 was less well-known , the brand tapped LFPR
to attend Sage Summit 2014 in Las Vegas—the largest technology and innovation-focused
event hosted by Sage North America—on their behalf and tweet/post live for the account.
The Goal
The Challenge
Sage Summit 2014
1) Craft interesting and
intriguing tweets before
Sage Summit to draw
interest to join the Sage
ERP X3 sessions.
2) Engage with partners,
press and various
attendees at Sage
Summit to increase
engagement and show
increased activity.
3) Grow each respective
social media profile
(Facebook and Twitter)
as a result of live
engagement.

19. LFPR developed a specific on-site strategy
whereby the Social Media Manager from
LFPR would attend each Sage ERP X3 session
as well as other relevant sessions and tweet
live, pertinent, interesting information so
those abroad or unable to attend would be
able to participate.
Our Strategy Our Results
24
Tweets
141
Total engagements
588%
Engagement rate
105
New Twitter followers
In just 3 days...

20. Avenza Systems
Avenza Systems needed to develop a sustainable and engaging consumer presence on
Facebook and Twitter for their consumer product PDF Maps.
The Challenge
The Goals
1) Develop a robust social
media strategy that
would position PDF Maps
as a consumer brand with
an interesting product
readily available for
download.
2) Engage with outdoors-y
people in an effort to
communicate the value of
an offline—but still
interactive—map would
lend them in times of no
cell service.
3) Build a social
presence whereby
communicating with
editors and press
would be taken
seriously and secure
coverage.

21. Our Strategy Our Results
LFPR developed a social media strategy that
focused on establishing the Facebook and Twitter
presences of PDF Maps by engaging directly
with the consumers who would find the product
useful. The strategy included positioning maps
available in the Avenza Map Store on social media
in an interesting way. The strategy also included
an ongoing participation in weekly Tweet Chats
centered around Travel and Outdoors.
Participation in these chats led to a significant
increase in followers, regular social media
engagement, and the ultimate goal: app downloads.
711
Twitter
engagements
504
New Twitter
followers
1802
New Facebook fans
127
Facebook engagements
In just 11 months...

22. 27.9 MILLION
SMALL BUSINESSES 18,500
FIRMS
2013, the smallest of the small businesses, those with 1-19 employees, have consistently contributed to
gher job creation.
MERICANS THRIVE IN SMALL BUSINESSES
58K 57K

23. We conduct the studies, analyze the data, and create relevant,
visually-engaging infographics that find immediate placement
in publications all over the world. (We do that part, too!)
Seeing is believing.
That’s why clever and coherent infographics
are our specialty.

24. -5,000,000
-4,000,000
-3,000,000
-2,000,000
-1,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
STARTUPS
EXISTING FIRMS
27.9 MILLION
SMALL BUSINESSES 18,500
FIRMS
MEET THE AMERICAN SMALL BUSINESS
AMERICA RUNS ON
SMALL BUSINESSES
Without new businesses, there would have been no net job growth in the United States over the past three
decades—both on average and in nearly any given year.
SMALL BUSINESS NET JOB GROWTH OVER 30 YEARS
In 2010, businesses with fewer than 500 employees outnumbered firms with over 500 by 1,500 times!
SMALL—BUT MIGHTY
30%are woman-owned
13%are minority-owned
AMERICAN
SMALLBUSINESS
31%
have just
one employee
(the owner)
is the median
number of
employees3
have just a
single location86%
MEDIAN ANNUAL REVENUE
$182,700
-5,000,000
-4,000,000
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
27.9 MILLION
SMALL BUSINESSES 18,500
FIRMS
In 2013, the smallest of the small businesses, those with 1-19 employees, have consistently contributed to
higher job creation.
AMERICANS THRIVE IN SMALL BUSINESSES
58K 57K
47K 44K
In 2010, businesses with fewer than 500 employees outnumbered firms with over 500 by 1,500 times!
SMALL—BUT MIGHTY
"America Runs on Small Businesses"
43,484,807
Total Circulation
2,439,798
Total circulation
Featured in:

25. "Reinvention of the Small Business"
277,197,183
Total circulation
What drives American
small business owners
Integrity, commitment, and a passion to succeed. They are hard
working, adaptable, and willing to make sacrifices—doing what it takes
to keep their small businesses thriving.
49%increased
technology
investment
48%better
management
of cash flow
44%more use of
mobile devices
32%better
management
of inventory
30%better
employee
productivity
18%better
employee
retention
Flexibility for the Future
To survive and thrive in a changing economic climate, the most common methods
employed by these small businesses are:
Adapt and Thrive
Small Businesses Adjust to the Times
More Time on, Less Time off
Does owning your own business still
translate into “Living the American Dream”?
43% of business owners
say they are taking significantly or somewhat
less vacation compared to five years ago.
56% of business owners
believe they are living the American dream
by having their own business.
Featured in:

26. Smart, Strong, and Successful
Celebrate Women’s Achievements
in recognition of Women’s History Month
In the classroom, workplace and tech lab, women have come an astoundingly long way over the past several
decades. They’re running Fortune 500 companies and their own businesses, supporting their families and
earning more than half of the nation’s educational degrees—and they don’t show any signs of slowing down.
We celebrate these pioneers who helped to forge a path for women from education to business to technology.
1972—First woman
CEO of a
Fortune 500
company
Katharine Graham
1804—First woman
to receive a
bachelor’s degree
Catherine Brewer
1842—First computer
programmer
in history
Ada Lovelace
1903 and 1911—
First person
in history to win
two Nobel Prizes
Marie Curie
1930—Inventor of
the chocolate chip
cookie1
Ruth Wakefield
C . E . O .
Blazing the trail for women
Sweet idea!
THEN NOW
Women are working their way to the top.
"International Women's Day"
3,687,881
Total circulation
Featured in:

27. "Start up Survey"
38,536,327
Total circulation
Featured in:

28. Brandon Buttrey
Business Development
Lucid Fusion | LFPR
p: 949.502.7750 ext 206
e: BrandonB@lucidfusion.com
Irvine | New York | London
P U B L I C R E L AT I O N S
LF PR