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LAKE FOREST/LAKE BLUFF COMMUNITY TASKFORCE SOCIAL MEDIA PROPOSAL
Social Media: Aligning Leadership and Corporate Strategy
Social Media Plan
Lake Forest/Lake Bluff Community Taskforce

                                                           Lake Forest Graduate School of Management
                                                                             Professor Carleen Shaffer
                                                                                  Week 8 - Final Paper
                                                                                         Brendon Sklar
                                                                                    Vonnetta Graham
THE COMMUNITY WELLNESS TASK FORCE
THE EVENT – SOCIAL MEDIA ROLL-OUT STRATEGY
THE EVENT
In January, 2012, Farid Hissain walked in front of a train, taking his life just prior to the start of
school. Within 30 days of Farid’s death, Will Laskero-Tesocki became the second teen from
Lake Forest High School to walk in front of a train and take his life. By the end of March, a third
teen, Edward Schutt, also followed in his fellow students’ footsteps by stepping in front of a
moving train to take his own life.

The task force was created May 2012 to address this topic . The social media suggestions below
expand on the mission of the task force.
DEFINING OURSELVES                                   WHAT PLATFORMS WILL WE UTILIZE

OUR MISSION:
                                                     IN ORDER TO REACH OUR GOAL OF
PREVENT TEEN SUECIDE AND ONLINE                      HELPING THE TASK FORCE WE WILL NEED
BULLYING BY WORKING WITH                             TO UTILIZE MULTIPLE ONLINE SOCIAL
PARENTS, THEIR KIDS, EDUCATORS AND                   MEDIA PLATFORMS, THESE PLATFORMS
THE COMMUNITY TO TEACH                               WILL INCLUDE:
RESPONSIBLE USE OF SOCIAL MEDIA.
                                                        1. www.facebook.com
                                                        2. www.twitter.com
OUR VISION:
                                                        3. www.plus.google.com
CREATE AN ONLINE COMMMUNITY                             4. www.meetup.com
THAT IS THE PREFERRED ONLINE SOCIAL
MEET-UP SPOT IN LAKE FOREST AND
LAKE BLUFF ILLIONIS TO DISCUSS TEEN
SUECIDE AND ONLINE BULLYING..
FACEBOOK
FACEBOOK MEME PAGE




REACHOUT             EXAMPLE OF A MEME SPARK
TWITTER
TWITTER MONITORING AND TRENDING




HASHTAG MONITORING                HANDLE MONITORING
GOOGLE PLUS
  GOOGLE PLUS CIRCLES




MARKETING




                        TEEN SUICIDE LAKE FOREST SEARCH MONITORING
MEETUP.COM
  TEEN DEPRESSION MEETINGS ADVERTISED




                                        OPPORTUNITY




CURRENT SEARCH RESULTS
FOLLOW-UP / Q&A
QUESTION & ANSWER:
PARKING LOT:

1)

2)

3)

4)

5)

6)

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LFLB COMMUNITY TASKFORCE SM PROPOSAL

  • 1. LAKE FOREST/LAKE BLUFF COMMUNITY TASKFORCE SOCIAL MEDIA PROPOSAL Social Media: Aligning Leadership and Corporate Strategy Social Media Plan Lake Forest/Lake Bluff Community Taskforce Lake Forest Graduate School of Management Professor Carleen Shaffer Week 8 - Final Paper Brendon Sklar Vonnetta Graham
  • 3. THE EVENT – SOCIAL MEDIA ROLL-OUT STRATEGY THE EVENT In January, 2012, Farid Hissain walked in front of a train, taking his life just prior to the start of school. Within 30 days of Farid’s death, Will Laskero-Tesocki became the second teen from Lake Forest High School to walk in front of a train and take his life. By the end of March, a third teen, Edward Schutt, also followed in his fellow students’ footsteps by stepping in front of a moving train to take his own life. The task force was created May 2012 to address this topic . The social media suggestions below expand on the mission of the task force. DEFINING OURSELVES WHAT PLATFORMS WILL WE UTILIZE OUR MISSION: IN ORDER TO REACH OUR GOAL OF PREVENT TEEN SUECIDE AND ONLINE HELPING THE TASK FORCE WE WILL NEED BULLYING BY WORKING WITH TO UTILIZE MULTIPLE ONLINE SOCIAL PARENTS, THEIR KIDS, EDUCATORS AND MEDIA PLATFORMS, THESE PLATFORMS THE COMMUNITY TO TEACH WILL INCLUDE: RESPONSIBLE USE OF SOCIAL MEDIA. 1. www.facebook.com 2. www.twitter.com OUR VISION: 3. www.plus.google.com CREATE AN ONLINE COMMMUNITY 4. www.meetup.com THAT IS THE PREFERRED ONLINE SOCIAL MEET-UP SPOT IN LAKE FOREST AND LAKE BLUFF ILLIONIS TO DISCUSS TEEN SUECIDE AND ONLINE BULLYING..
  • 4. FACEBOOK FACEBOOK MEME PAGE REACHOUT EXAMPLE OF A MEME SPARK
  • 5. TWITTER TWITTER MONITORING AND TRENDING HASHTAG MONITORING HANDLE MONITORING
  • 6. GOOGLE PLUS GOOGLE PLUS CIRCLES MARKETING TEEN SUICIDE LAKE FOREST SEARCH MONITORING
  • 7. MEETUP.COM TEEN DEPRESSION MEETINGS ADVERTISED OPPORTUNITY CURRENT SEARCH RESULTS
  • 8. FOLLOW-UP / Q&A QUESTION & ANSWER: PARKING LOT: 1) 2) 3) 4) 5) 6)