Lexus RX450h
•
1 like•473 views
1) The document discusses marketing strategies for the Lexus RX450h hybrid SUV to the LOHAS consumer group in Australia, which includes individuals aged 40+ with high incomes who value environmental sustainability. 2) It proposes targeting promotion of the RX450h through TV shows on nature/discovery channels, green lifestyle magazines, and billboards at airports, as well as family day events to encourage test drives. 3) Distribution should focus on high-end areas like Fortitude Valley and Indooroopilly, with luxury dealership layouts, to appeal to LOHAS consumers' preferences. Pricing must consider their willingness to pay a premium for hybrid vehicles.
Report
Share
Report
Share
Recommended
Case Analysis of Mountain Equipment Co-op
MEC is a Canadian outdoor retailer facing issues with its private label brand sports products. It has a small market share of 1.2% in the $8 million Canadian sporting goods industry. While MEC focuses on high quality and value, major concerns are the negative perception of its brand and failing product lines. The document discusses MEC's brand philosophy and history, market analysis, challenges with developing new innovative private label products versus branded products, and recommendations to continue launching new private labels while staying true to its brand values and ensuring high quality at low costs.
Mountain Equipment Co.Op.
This presentation explains about the canadian sports industry and well about the MEC brand and how they overcome the negative impression in the public and their strategies used to achieve their goals.
Mountain equipment co. op private label - case analysis
MEC is a Canadian retailer that sells outdoor gear and holds only 1.2% of the sporting goods market. It developed a private label strategy to increase market share and profits. This included manufacturing products overseas where labor is cheaper, undercutting competitors' prices. However, this has negatively impacted MEC's brand by cutting Canadian jobs, souring supplier relationships, and being seen as unethical. To improve, MEC must refrain from unfair practices, rebuild local partnerships, and reconnect with customers through its stated sustainable values.
Mountain Equipment Co-operative: The private Lable Strategy Case analysis
This case study is an excellent piece of material by Richard Ivey Business school.
The case is analyzed on the basis of :
Case Synopsis
Case Facts
Situation Analysis
Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
Mountain Equipment Co-op: The Private Label Strategy
MEC is a Canadian outdoor equipment retailer with 1.2% market share in a fragmented market dominated by larger competitors. It focuses on sustainability and sells 50% private label goods but faces challenges due to higher Canadian manufacturing costs. To address this, MEC is considering expanding its private label offerings by outsourcing production to lower-cost Asian countries. However, this may damage its brand image if not handled carefully by emphasizing ethics and quality over low prices alone. The presentation recommends MEC focus on its strengths of ethics and developing private label goods while using social media, but avoid tactics like overpricing competitor brands.
Starbucks Selling Wine and Beer
This document provides information on Starbucks' plans to expand their menu to include wine and beer. It began testing wine and beer in select locations in 2010-2011. Starbucks aims to differentiate themselves from more casual competitors by offering a wider selection of higher-end wines and beers in an upscale atmosphere. The document discusses Starbucks' target airports of LAX, ATL, and ORD, and the costs associated with expanding to these locations. It also analyzes the competitive environment, bargaining power, threats from new entrants, and relevant environmental factors like technology, politics, economy, regulations, and social culture.
segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target market, and the criteria for effective segmentation. It also outlines the four main bases for segmenting consumer markets - geographic, demographic, psychographic, and product-related segmentation. Finally, it discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
Environ 3
The document discusses the environment and stakeholders of a business. It identifies key external factors such as the economy, technology, socio-cultural values, demographics, and legislation that influence a company. It also examines a company's immediate industry environment including suppliers, buyers, new entrants, and rival firms. Porter's five forces model is introduced to analyze competitive forces in an industry. Different generic competitive strategies such as cost leadership, differentiation, and focus are also outlined.
Recommended
Case Analysis of Mountain Equipment Co-op
MEC is a Canadian outdoor retailer facing issues with its private label brand sports products. It has a small market share of 1.2% in the $8 million Canadian sporting goods industry. While MEC focuses on high quality and value, major concerns are the negative perception of its brand and failing product lines. The document discusses MEC's brand philosophy and history, market analysis, challenges with developing new innovative private label products versus branded products, and recommendations to continue launching new private labels while staying true to its brand values and ensuring high quality at low costs.
Mountain Equipment Co.Op.
This presentation explains about the canadian sports industry and well about the MEC brand and how they overcome the negative impression in the public and their strategies used to achieve their goals.
Mountain equipment co. op private label - case analysis
MEC is a Canadian retailer that sells outdoor gear and holds only 1.2% of the sporting goods market. It developed a private label strategy to increase market share and profits. This included manufacturing products overseas where labor is cheaper, undercutting competitors' prices. However, this has negatively impacted MEC's brand by cutting Canadian jobs, souring supplier relationships, and being seen as unethical. To improve, MEC must refrain from unfair practices, rebuild local partnerships, and reconnect with customers through its stated sustainable values.
Mountain Equipment Co-operative: The private Lable Strategy Case analysis
This case study is an excellent piece of material by Richard Ivey Business school.
The case is analyzed on the basis of :
Case Synopsis
Case Facts
Situation Analysis
Problem Definition
Recommendations/ Conclusion.
Please go through this case and gain excellent piece of Knowledge.
Mountain Equipment Co-op: The Private Label Strategy
MEC is a Canadian outdoor equipment retailer with 1.2% market share in a fragmented market dominated by larger competitors. It focuses on sustainability and sells 50% private label goods but faces challenges due to higher Canadian manufacturing costs. To address this, MEC is considering expanding its private label offerings by outsourcing production to lower-cost Asian countries. However, this may damage its brand image if not handled carefully by emphasizing ethics and quality over low prices alone. The presentation recommends MEC focus on its strengths of ethics and developing private label goods while using social media, but avoid tactics like overpricing competitor brands.
Starbucks Selling Wine and Beer
This document provides information on Starbucks' plans to expand their menu to include wine and beer. It began testing wine and beer in select locations in 2010-2011. Starbucks aims to differentiate themselves from more casual competitors by offering a wider selection of higher-end wines and beers in an upscale atmosphere. The document discusses Starbucks' target airports of LAX, ATL, and ORD, and the costs associated with expanding to these locations. It also analyzes the competitive environment, bargaining power, threats from new entrants, and relevant environmental factors like technology, politics, economy, regulations, and social culture.
segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target market, and the criteria for effective segmentation. It also outlines the four main bases for segmenting consumer markets - geographic, demographic, psychographic, and product-related segmentation. Finally, it discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
Environ 3
The document discusses the environment and stakeholders of a business. It identifies key external factors such as the economy, technology, socio-cultural values, demographics, and legislation that influence a company. It also examines a company's immediate industry environment including suppliers, buyers, new entrants, and rival firms. Porter's five forces model is introduced to analyze competitive forces in an industry. Different generic competitive strategies such as cost leadership, differentiation, and focus are also outlined.
Motivation
The document discusses spirituality and its role in life. It suggests that finding meaning and purpose through spiritual connection can help one overcome challenges. Seeing life's difficulties from a spiritual perspective of interconnectedness may provide comfort and strength.
Social media september 2012
The document discusses the importance of social media for marketers. It notes that the number of users on major social media platforms like Facebook, YouTube, and Twitter has grown dramatically since 2008. The presentation emphasizes that having a passive social media presence by maintaining profiles on key networks is a "MUST" for marketers. It also recommends regularly interacting with others on social media through comments, sharing content, and listening to what people say as a "SHOULD." Additional optional tactics include paid social media advertising.
Succesvol content management
Afgelopen vrijdag was het tijd voor het tweede Sterce seminar "Succesvol online ondernemen". Ondanks de extreme vrieskou waren er nog een kleine 30 ondernemers in staat om het seminar te bezoeken en vol ideeën het weekend in te gaan.
Meer informatie op http://www.sterc.nl/weblog/sterc/vol-ideeen-het-weekend-in
Master preso for corporate wellness 10.1.12
This document provides information about Fitbit, a company that produces fitness trackers and devices. It summarizes Fitbit's products, history, and key features. Fitbit was founded in 2007 and has grown to over 100 employees. Their goal is to create simple and innovative products that motivate people to live healthier lives through increased activity, better sleep, and smart nutrition. Their current product line includes the Zip and One activity trackers, as well as the Aria Wi-Fi smart scale. These devices seamlessly track users' daily activity, sleep, weight, and other health metrics. Users can then access personalized charts and compete with friends through the Fitbit online dashboard and mobile apps.
Google analytics cim ipswich bootcamp 15 nov12
Google Analytics presentation by Ian Miller, Crafted at CIM Digital Marketing Bootcamp, 15 November Ipswich
AdMix Affiliate Network
The document discusses the evolution of affiliate marketing from early spammy tactics to a more professionalized industry. It notes how affiliate marketing has transitioned from low-quality spam sites to high-quality affiliates using user-generated content, comparison engines, and closed groups of approved affiliates. It also outlines different affiliate models, sectors, and how to attract the best affiliates through compensation plans and conversion optimization.
MODXpo 2013 - Power to the enduser
We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.
Ning NY Episode 2
Over 1.5 million Irish immigrants migrated to New York City during the 1840s to escape the Irish Potato Famine, many arriving on overcrowded "coffin ships" and with high death rates along the journey. They comprised the largest group of immigrants in New York next to Dublin. Most Irish settlers suffered greatly from disease, famine, lack of work and living conditions in the crowded Five Points neighborhood, where they also clashed over jobs and housing with existing black residents. Newspapers like the New York Herald became important sources of information for citizens, reporting on crime, fires and other daily events. The opening of the Erie Canal transformed New York into an economic hub, diverting trade from the Midwest and fueling the city's
Wealthbuilder.ie introduction
This document introduces the Wealthbuilder.ie website and its mission to educate people to become successful traders and investors. It outlines the company's focus on simplicity and avoiding complexity. The founders have over 25 years of investment experience. The program teaches understanding, strategy, method, and execution through 6 modules. It presents 3 investment strategies: value, pension, and momentum. The goal is to help students learn and succeed through discipline, application, and patience over time.
Útmutató-Hogy változtasd vevökké a Facebook rajongóidat
Hogy változtasd jól fizető vevőkké a Facebook rajongóidat?
Progress Proposal
This document discusses a study on how games can fit into visual art education for secondary school students. The study aims to determine whether using games in visual art education can attract and engage students. It outlines the research objectives which are to identify how interactive multimedia can improve student performance, compare manual learning to interactive multimedia learning, and examine how games can be incorporated into visual art education. The document provides relevant background information on increasing interest in games and how they are used in families and education. It poses three research questions related to the effectiveness of interactive multimedia, differences between manual and interactive learning, and the possibility of using games in visual art education.
Call Center Conference Istanbul_2015
The Turkey Call Center Conference and Expo has been held for 11 years to strengthen communication in the call center sector and drive development. The two-day event brings together sector representatives to learn about global trends and innovations through the conference and allows over 1,000 visitors to network at the expo. This year's conference focuses on strategy, human resources, success stories, and technology relating to improving the customer experience.
Metodologias para el aprendizaje de la historia
El documento habla sobre la importancia de enseñar historia en la escuela primaria y las prácticas docentes para lograrlo. Explica que conocer la historia es fundamental para formar valores y la identidad nacional. También menciona que su aprendizaje de historia en primaria fue muy memorístico y poco reflexivo. Luego describe los métodos narrativos y de reflexión que utiliza en su práctica docente, incluyendo actividades de investigación, representaciones teatrales y concursos que involucran cuadros comparativos, mapas
Marktmonitor Affiliate Marketing 2011
Hoe staat het er voor qua omzet en verdeling binnen affiliate marketing in Nederland? Het IAB heeft in samenwerking met Deloitte een onderzoek gedaan en zal de resultaten traditioneel op de Affiliate Dag bekend maken!
Subliminal party
Este documento anuncia una fiesta electrónica llamada "Subliminal Party" que tendrá lugar el 21 de mayo de 2011 en la Caseta Comunal Camilo Mejía Frailes. La fiesta contará con DJs como Wico & Maier y Wen King así como lo mejor de la escena electrónica y el género urbano. La entrada cuesta $3,000 por persona y $5,000 por pareja e incluye licor libre. Se anima a los lectores a asistir porque será una fiesta inigualable.
Vmg makelaars
Presentatie over het onderzoek dat gedaan is binnen de makelaarsbranche wat betreft social media en wat Nederland Internet kan betekenen voor VMG Makelaars.
Eta introdution
The document discusses E-T-A, a leading manufacturer of circuit breakers for equipment protection. It describes E-T-A's history of over 50 years of safety and reliability, research and development efforts, modern manufacturing facilities, and global network of subsidiaries and representatives. The document also highlights several of E-T-A's circuit breaker and power distribution products suited for the communication industry, including hydraulic-magnetic and thermal circuit breakers, as well as rack-based power distribution systems.
Segment
The document discusses various types of market segmentation used in marketing strategy, including demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment consumers by factors like age, income, lifestyle, and product usage to develop targeted marketing approaches. Effective segmentation involves identifying segments that are identifiable, measurable, substantial, and durable over time.
Haier Ceiling Fan
Haier Industries produces ceiling fans, portable fans, exhaust fans, air conditioners, refrigerators and other appliances. Its mission is to improve customers' quality of life while enhancing stakeholder value. It faces competition from companies like Anchor, Havells and Usha. Haier analyzes its products using the Boston Matrix to classify them as stars, cash cows, dogs or problem children. This helps inform strategies like investing in stars with high growth potential or using cash cows' revenues to fund new product development.
More Related Content
Viewers also liked
Motivation
The document discusses spirituality and its role in life. It suggests that finding meaning and purpose through spiritual connection can help one overcome challenges. Seeing life's difficulties from a spiritual perspective of interconnectedness may provide comfort and strength.
Social media september 2012
The document discusses the importance of social media for marketers. It notes that the number of users on major social media platforms like Facebook, YouTube, and Twitter has grown dramatically since 2008. The presentation emphasizes that having a passive social media presence by maintaining profiles on key networks is a "MUST" for marketers. It also recommends regularly interacting with others on social media through comments, sharing content, and listening to what people say as a "SHOULD." Additional optional tactics include paid social media advertising.
Succesvol content management
Afgelopen vrijdag was het tijd voor het tweede Sterce seminar "Succesvol online ondernemen". Ondanks de extreme vrieskou waren er nog een kleine 30 ondernemers in staat om het seminar te bezoeken en vol ideeën het weekend in te gaan.
Meer informatie op http://www.sterc.nl/weblog/sterc/vol-ideeen-het-weekend-in
Master preso for corporate wellness 10.1.12
This document provides information about Fitbit, a company that produces fitness trackers and devices. It summarizes Fitbit's products, history, and key features. Fitbit was founded in 2007 and has grown to over 100 employees. Their goal is to create simple and innovative products that motivate people to live healthier lives through increased activity, better sleep, and smart nutrition. Their current product line includes the Zip and One activity trackers, as well as the Aria Wi-Fi smart scale. These devices seamlessly track users' daily activity, sleep, weight, and other health metrics. Users can then access personalized charts and compete with friends through the Fitbit online dashboard and mobile apps.
Google analytics cim ipswich bootcamp 15 nov12
Google Analytics presentation by Ian Miller, Crafted at CIM Digital Marketing Bootcamp, 15 November Ipswich
AdMix Affiliate Network
The document discusses the evolution of affiliate marketing from early spammy tactics to a more professionalized industry. It notes how affiliate marketing has transitioned from low-quality spam sites to high-quality affiliates using user-generated content, comparison engines, and closed groups of approved affiliates. It also outlines different affiliate models, sectors, and how to attract the best affiliates through compensation plans and conversion optimization.
MODXpo 2013 - Power to the enduser
We're creating awesome websites and applications using MODX, but being a developer usually brings one downside: we're bad at empathising with our end-users. This talk is about optimising MODX for your end-users. I'll be talking about must-have extra's, easy-to-implement form customisation, brilliant TV's, which you should always use, and of course, a healthy portion of SEO.
Ning NY Episode 2
Over 1.5 million Irish immigrants migrated to New York City during the 1840s to escape the Irish Potato Famine, many arriving on overcrowded "coffin ships" and with high death rates along the journey. They comprised the largest group of immigrants in New York next to Dublin. Most Irish settlers suffered greatly from disease, famine, lack of work and living conditions in the crowded Five Points neighborhood, where they also clashed over jobs and housing with existing black residents. Newspapers like the New York Herald became important sources of information for citizens, reporting on crime, fires and other daily events. The opening of the Erie Canal transformed New York into an economic hub, diverting trade from the Midwest and fueling the city's
Wealthbuilder.ie introduction
This document introduces the Wealthbuilder.ie website and its mission to educate people to become successful traders and investors. It outlines the company's focus on simplicity and avoiding complexity. The founders have over 25 years of investment experience. The program teaches understanding, strategy, method, and execution through 6 modules. It presents 3 investment strategies: value, pension, and momentum. The goal is to help students learn and succeed through discipline, application, and patience over time.
Útmutató-Hogy változtasd vevökké a Facebook rajongóidat
Hogy változtasd jól fizető vevőkké a Facebook rajongóidat?
Progress Proposal
This document discusses a study on how games can fit into visual art education for secondary school students. The study aims to determine whether using games in visual art education can attract and engage students. It outlines the research objectives which are to identify how interactive multimedia can improve student performance, compare manual learning to interactive multimedia learning, and examine how games can be incorporated into visual art education. The document provides relevant background information on increasing interest in games and how they are used in families and education. It poses three research questions related to the effectiveness of interactive multimedia, differences between manual and interactive learning, and the possibility of using games in visual art education.
Call Center Conference Istanbul_2015
The Turkey Call Center Conference and Expo has been held for 11 years to strengthen communication in the call center sector and drive development. The two-day event brings together sector representatives to learn about global trends and innovations through the conference and allows over 1,000 visitors to network at the expo. This year's conference focuses on strategy, human resources, success stories, and technology relating to improving the customer experience.
Metodologias para el aprendizaje de la historia
El documento habla sobre la importancia de enseñar historia en la escuela primaria y las prácticas docentes para lograrlo. Explica que conocer la historia es fundamental para formar valores y la identidad nacional. También menciona que su aprendizaje de historia en primaria fue muy memorístico y poco reflexivo. Luego describe los métodos narrativos y de reflexión que utiliza en su práctica docente, incluyendo actividades de investigación, representaciones teatrales y concursos que involucran cuadros comparativos, mapas
Marktmonitor Affiliate Marketing 2011
Hoe staat het er voor qua omzet en verdeling binnen affiliate marketing in Nederland? Het IAB heeft in samenwerking met Deloitte een onderzoek gedaan en zal de resultaten traditioneel op de Affiliate Dag bekend maken!
Subliminal party
Este documento anuncia una fiesta electrónica llamada "Subliminal Party" que tendrá lugar el 21 de mayo de 2011 en la Caseta Comunal Camilo Mejía Frailes. La fiesta contará con DJs como Wico & Maier y Wen King así como lo mejor de la escena electrónica y el género urbano. La entrada cuesta $3,000 por persona y $5,000 por pareja e incluye licor libre. Se anima a los lectores a asistir porque será una fiesta inigualable.
Vmg makelaars
Presentatie over het onderzoek dat gedaan is binnen de makelaarsbranche wat betreft social media en wat Nederland Internet kan betekenen voor VMG Makelaars.
Eta introdution
The document discusses E-T-A, a leading manufacturer of circuit breakers for equipment protection. It describes E-T-A's history of over 50 years of safety and reliability, research and development efforts, modern manufacturing facilities, and global network of subsidiaries and representatives. The document also highlights several of E-T-A's circuit breaker and power distribution products suited for the communication industry, including hydraulic-magnetic and thermal circuit breakers, as well as rack-based power distribution systems.
Viewers also liked (20)
Afrika Safari.dk – Hvad skal der til for at sælge et nicheprodukt på nettet? ...
Afrika Safari.dk – Hvad skal der til for at sælge et nicheprodukt på nettet? ...
Útmutató-Hogy változtasd vevökké a Facebook rajongóidat
Útmutató-Hogy változtasd vevökké a Facebook rajongóidat
Similar to Lexus RX450h
Segment
The document discusses various types of market segmentation used in marketing strategy, including demographic, psychographic, and behavioral segmentation. It provides examples of how companies segment consumers by factors like age, income, lifestyle, and product usage to develop targeted marketing approaches. Effective segmentation involves identifying segments that are identifiable, measurable, substantial, and durable over time.
Haier Ceiling Fan
Haier Industries produces ceiling fans, portable fans, exhaust fans, air conditioners, refrigerators and other appliances. Its mission is to improve customers' quality of life while enhancing stakeholder value. It faces competition from companies like Anchor, Havells and Usha. Haier analyzes its products using the Boston Matrix to classify them as stars, cash cows, dogs or problem children. This helps inform strategies like investing in stars with high growth potential or using cash cows' revenues to fund new product development.
An introduction to market segmentation and targeting
The document provides an overview of market segmentation and target marketing. It defines market segmentation as dividing the market into subsets of customers likely to have similar needs, wants and responses to marketing efforts. The key objectives of segmentation are to identify segments with the greatest profit potential based on requirements and capabilities. The document discusses evaluating segments based on factors like market size, growth, competition and developing a primary target market definition considering benefits, user type, geography, demographics and psychographics.
Session iii rural marketing
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations mentioned are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed considering factors like availability, affordability, acceptability and awareness of rural consumers.
Session iii rural marketing
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations discussed are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed to address issues of availability, affordability, acceptability and awareness.
Session Iii Rural Marketing
The document discusses marketing strategies for rural markets in India. It covers the 4Ps framework - product, price, place and promotion strategies that are adapted specifically for rural consumers. Some key adaptations mentioned are developing simple, affordable products, using bundling and event-based pricing, hub-and-spoke and syndicated distribution models, and leveraging haats, melas and folk media for promotion. Overall, the document emphasizes that strategies successful in urban markets may not work in rural areas, and adaptations are needed to suit rural customer needs, purchase behaviors and environment.
Session iii rural marketing
The document discusses marketing strategies for rural markets in India. It outlines the 4Ps framework - product, price, place and promotion - and challenges in rural areas related to each P. Some key strategies discussed include developing appropriate products at different levels to meet rural needs, adapting pricing through bundles and special offers, using a hub-and-spoke distribution model and syndicated networks, and promoting through haats, melas, folk media and interpersonal communication. Case studies of various companies employing rural marketing approaches are also mentioned.
Stp
The document discusses market segmentation, targeting, and positioning. It provides examples of segmenting customers based on geographic, demographic, psychographic, and behavioral factors. Geographic segmentation divides the market into geographical units. Demographic segmentation uses variables like age, gender, family size. Psychographic segmentation divides groups based on personality and lifestyle. Targeting involves selecting target segments based on the company's objectives and resources. Positioning creates an image in customers' minds by associating the product with benefits, price/quality, applications, users, product class or cultural symbols. Competitive positioning determines the strategy group, understands customer perceptions, identifies needs, and selects the best positioning strategy.
Lynn Walsh Chronological Resume
Lynn Walsh has over 20 years of experience in strategic sourcing, procurement, and organizational transformation, delivering over $1 billion in incremental earnings. She has led large sourcing teams responsible for improving profitability on $20 billion annual spend across multiple industries. As Vice President at Sears Holdings, she successfully led strategic negotiations to improve margins by 550 bps and increased margins in hardlines by 400 bps, generating more than $80 million in savings. Currently she is Senior Vice President at Westgate Financial Group, providing strategies for increased profits and process improvements.
How a Small Business Start up a Philippines Company
AIA, a Taiwanese internet advertising company, is considering expanding globally to access lower cost and English-speaking workers. They are analyzing whether to enter the Philippines market. The Philippines offers several advantages, including a growing economy, low wages, quality English-speaking workers in IT and business outsourcing. To enter the market, AIA would first outsource work to local firms, then potentially establish a corporation in the Philippines. They would provide training to help Filipino workers adapt to company culture and language needs.
Sm Case Jisha & Remya(2)
This document provides an analysis of Estee Lauder Companies' current position, performance, vision, mission, objectives, external environment, internal strengths and weaknesses. It discusses Estee Lauder's 26 brands operating in over 130 countries, growth in different product segments, geographic revenue analysis, and financial performance from 2005-2007. PESTLE, Porter's 5 Forces, and external/internal factor analyses are also included. Recommended strategies are market development, penetration, product development, and forward/backward/horizontal integration.
Group8 ModE12014 Harley Davidson Assignment_presentation version 9 May 2016 (3)
The document provides an analysis of Harley-Davidson's strategic position, including a PESTEL analysis of the macro environment, an analysis of competitors and customers in the motorcycle industry, a look at Harley-Davidson's internal strengths and weaknesses, and an overview of their business model and strategic options going forward. It finds that while Harley-Davidson has a strong brand and market position in the US, opportunities exist to expand into new markets and adapt their marketing to changing consumer preferences and increased environmental regulations.
Segmentation, Targeting and Positioning.ppt
This document discusses segmentation, targeting, and positioning strategies. It provides examples of commonly used demographic, geographic, and behavioral descriptors for segmentation. It also discusses market attractiveness and competitive position matrices for assessing market segments. Different generic competitive strategies like differentiation, cost leadership, and focus strategies are examined. Finally, the document outlines the steps in the positioning process, including identifying attributes, collecting customer perceptions, determining a product's current position, identifying customer preferences, examining market fit, and creating a positioning statement.
Segmentation, Targeting and Positioning.ppt
This document discusses segmentation, targeting, and positioning strategies. It provides examples of commonly used demographic, geographic, and behavioral descriptors for segmenting markets. It also discusses tools for assessing market attractiveness and competitive position, such as segment rating charts and market attractiveness/competitive position matrices. Finally, it outlines the steps in the positioning process, including identifying product attributes, determining a product's current position, identifying customer preferences, examining market fit, and creating a positioning statement.
Segmentation, Targeting and Positioning.ppt
New product dedisions provide a dear path to the business. New product development
astep by step process. A Complete idea is required behind new product.
1 1deal Generation: The development of a product starts with the concept and idea.
The remaining process is depending on that idea.
2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever
reason, are rejected as soon as possible. Ideas need to be considered objectively,
ideally by a group or committee.
3. Concept Development and Testing: After having an idea, next is the sreening
stage. The idea should now convert into concept. It has depth information which can
be visualizing by the consumer.
4. Anaysis of business: After finalization of concept, a business case needs to be kept
algTStogether to consider whether the new service /product will be gainful.
2665.Product Development If the nev product is approved, it will be approved to the
2marketing and technical development step.
6. Test Marketing: Market testing (test marketing or) is different to consumer testing.
in that it introduces the product that follows proposed plan of marketing.
od7. Commercialization: When the concept has been tested and developed, final
0decisions are required to move the product to its introduction into the market.
8. Launch: A detailed plan of launch is required for this step. This is the important
stage for success of a product
New Drug Development
So In present business atmosphere, it is more important to take smart decisions for
business. Innovative approaches and new products can put an organization on proper
pathway and to make a big success if appropriately analyzed and executed. Make it simpler
(Fig.2.1).0
Following parameters should keep in mind for a better decision:
Analyzing existing service and product portfolio frequently.
Knowing the position of functions of business, projects of departments and
initiatives.
Understanding the distribution of funds and assessing efficiency.
Having understanding of market for new opportunities and possible competition.
2.B PRODUCT BRANDING, PACKAGING AND LABELLING DECİSIONs
2.8.1 Branding
Branding has its existence from ancient era. According to Nilson (2000), the first example
of branding is found in the oil lamps' manufacture on the Greek islands thousands of years
back. Brand elements are name, sign, term, symbol, design or distinguishing characteristics.
Brand is not only a graphical design or a logo; it is the unique identity of the product.
By American Marketing Association, Brand can be defined as name, term, sign, symbol
or design, or a combination of them intended to identijy the goods and services of one seller or
group of sellers and to diferentiate them from those of other sellersa54
Branding is a process, where a company generates loyalty among consumers in the
market. Brands are designed with a motive to communicate customers the reason for the
existence of their product. Brand should have a strong connection with customers;
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Segmenting and Targeting Markets
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
Ch07 Mlh Intro M.Aise Ppt
1. The document discusses key concepts in market segmentation including defining markets and segments, the importance of segmentation, criteria for successful segmentation, and bases used for segmenting consumer and business markets.
2. It also covers strategies for selecting target markets, one-to-one marketing, and how firms implement positioning strategies using product differentiation.
3. The learning outcomes cover topics like steps in the segmentation process, alternatives for selecting targets, and how positioning and differentiation influence customers' perceptions of brands.
2011.2.08 Marketing
The document discusses key concepts around market segmentation including:
1) It describes market segmentation as the process of dividing a market into meaningful subgroups that have similar needs and will respond similarly to marketing strategies.
2) Several common bases for segmenting consumer and business markets are discussed, including demographics, benefits sought, usage rates, and company characteristics.
3) The steps involved in segmenting markets are outlined, including selecting markets, choosing segmentation bases, profiling segments, and selecting target markets.
4) Alternative strategies for targeting market segments like concentrated, undifferentiated, and multisegment strategies are described.
MKT501 - Marketing in Context - Michael Redmond
The document discusses the marketing strategies of several organizations, including:
- Fuji Xerox Australia, a printing company that segments customers and positions itself as environmentally friendly.
- The Australian Football League that targets all demographics and positions itself as family-friendly through various products and nationwide events.
- The Australian Defence Force that could improve transparency and adapt more quickly to changes through proactive marketing of its equal opportunity employment.
- Mortein, Australia's top insecticide for over 100 years that markets to all homeowners through established slogans and adapting to new technologies.
- ACT Policing that engages the community through various media and segments campaigns to provide safety and comply with the law.
Similar to Lexus RX450h (20)
An introduction to market segmentation and targeting
An introduction to market segmentation and targeting
How a Small Business Start up a Philippines Company
How a Small Business Start up a Philippines Company
Group8 ModE12014 Harley Davidson Assignment_presentation version 9 May 2016 (3)
Group8 ModE12014 Harley Davidson Assignment_presentation version 9 May 2016 (3)
MBA 6601, International Business 1 Course Learning Ou.docx
MBA 6601, International Business 1 Course Learning Ou.docx
Recently uploaded
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Euro Cup 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
20 Teams, One Trophy: What to Expect from the ICC Men's T20 World Cup 2024
The ICC Men's T20 World Cup 2024 is set to be an exciting event, co-hosted by the West Indies and the USA from June 1 to June 29, 2024. This edition of the tournament will feature a record 20 teams divided into four groups, competing across 55 matches for the prestigious title.
MESH IPL 2024 REport_Wavemaker India.pdf
According to the report, the consumption of video content related to IPL 2024 has seen significant growth, nearly 3 times more than the previous season, reflecting an increasing interest of fans.
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
We offer Euro Cup Tickets to admirers who can get Belgium vs Slovakia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
UEFA Euro 2024 fans worldwide can book Georgia vs Portugal Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's impact on the game extends far beyond his on-field exploits. With his humility, sportsmanship, and unwavering commitment to excellence, Soufi has become a role model for aspiring footballers worldwide. His legacy lies not only in his achievements but also in the inspiration he provides to the next generation of talented players.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Euro Cup Germany fans worldwide can book Euro 2024 Tickets from our online platform www.eticketing.co.Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Belgium coach Domenico Tedesco will wait for several key players to recover from injury. Even if it means they miss the opening Euro Cup Germany stages of the European Championship in Germany this month. Veteran defender Jan Vertonghen, midfielder Youri Tielemans and defender Arthur. Theate are being given time to play in the tournament because they are considered vital to Belgium’s cause, Tedesco said on Tuesday.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
"He will be there normally. This also applies to Youri Tielemans and Arthur Theate. The latter's position is very sensitive. We don't have many choices at left back. "It will only change if it turns out that they will only be available when, say, the final of the Euro 2024 Championship comes around. That's too long to wait. "However, I am confident that the injured boys are on track for the Euros.
Belgium vs Romania: Radu Dragusin Prepares for Crucial Role in Euro Cup Germany
Some of them have taken not one but two steps forward in their rehabilitation," he said. None of the injured players will feature in this week’s warm-up friendlies against Montenegro and Luxembourg. Romania centre-back Radu Dragusin found chances limited at Tottenham Hotspur in the second half of the 2023-24 season.
But is crucial to his country's cause at UEFA Euro 2024 where his aerial ability, physicality and hard graft make him a standout player. The 22-year-old moved to North London from Italian side Genoa in January but was kept on the sidelines by the form of another new arrival for the season, Mickey van de Ven, something Romania coach Edward Iordanescu admitted was a concern.
It will mean limited game-time going into the finals, but Dragusin, who cites Netherlands defender Virgil van Dijk as a role model, started every Euro Cup Germany qualifier as Romania went through the campaign unbeaten in their 10 games. He will be among their most important players in their first game in Germany against Ukraine in Munich on June 17, taking the right centre-back role in what is likely to be a back four.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Belgium vs Romania Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
真实可查(uofo毕业证书)俄勒冈大学毕业证学位证书范本原版一模一样
原版纸张【微信：741003700 】【(uofo毕业证书)俄勒冈大学毕业证学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Italy are the defending European champs, but after Luciano Spalletti swapped Roberto Mancini last September, they are still taking the cautious first steps of a new era
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Paris 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favourite athletes as they compete for glory.
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
We offer UEFA Euro 2024 Tickets to admirers who can get Italy vs Albania Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
The Netherlands are in Group D in Euro Cup Germany - and, unpaid to this, they will be coming up against familiar foes. Remarkably, they have played France, who have fashioned some of the greatest players of all time, 30 times throughout history. Despite France being more effective in major competitions, including captivating the World Cup in 2018, Holland have the greater head-to-head record.
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Netherlands vs Austria Tickets
However, in 2023, they played one another twice, with France endearing both matches 4-0 and 2-1 individually. Against Poland and Austria, the Netherlands also have a stout record, winning just under half the matches. They faced Austria at Euro 2020, engaging 2-0, and they haven't lost to Poland since 1979.
The lettering is on the wall for Holland to qualify for the knockouts, but nothing is failsafe. The Netherlands kickstart their Euros campaign against Poland on Sunday, June 16th. In Hamburg, they will have to go up against one of the best strikers in the world, Robert Lewandowski.
Netherlands vs Austria: Tough Challenges Await the Netherlands in Euro Cup Germany
Five days later, they travel south to face France in Leipzig, a side led by Kylian Mbappe - one of the finest players in the world currently and one of the most impressive players in his nation's history. To conclude, they face Austria in Berlin, knowing it could be the end of the road if they don't perform.
Ronald Koeman is widely considered one of the more successful Dutch managers in Premier League history, considering the nation has a reputation for struggling to replicate their talents in England. The former Everton manager went against that script and shone — and now he is back managing his nation.
UEFA Euro 2024 Tickets | Euro 2024 Tickets | Euro Cup Germany Tickets | Netherlands vs Austria Tickets
Euro fans worldwide can book Euro Cup Germany Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Netherlands vs Austria: Ronald Koeman's Tactical Approach For UEFA Euro 2024
As well as being the highest-scoring defender in history, Koeman is a man with immense tactical knowledge. He returned to manage Holland at the start of 2023 after it was announced Louis van Gaal would retire. His life back in the dugout with the team wasn't easy, as he lost his first match 4-0 to France after going 3-0 down within 21 minutes.
However, he eventually helped them qualify for Euro Cup Germany. The 61-year-old likes to organize his team with a defensive mindset. Some might call it pragmatic as he defends with minimal space between the lines, but that's often needed for international football.
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Euro 2024 fans worldwide can book Spain vs Croatia Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Recently uploaded (20)
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Belgium vs Romania Ultimate Guide to Euro Cup 2024 Tactics, Ticketing, and Qu...
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
Match By Match Detailed Schedule Of The ICC Men's T20 World Cup 2024.pdf
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Belgium vs Slovakia Belgium Euro 2024 Golden Generation Faces Euro Cup Final ...
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
Georgia vs Portugal Georgia UEFA Euro 2024 Squad Khvicha Kvaratskhelia Leads ...
Hesan Soufi's Legacy: Inspiring the Next Generation
Hesan Soufi's Legacy: Inspiring the Next Generation
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docx
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Turkey vs Georgia Tickets: Turkey's Provisional Squad for UEFA Euro 2024, Key...
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Belgium vs Romania Injuries and Patience in Belgium’s Euro Cup Germany Squad....
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Euro Cup Group E Preview, Team Strategies, Key Players, and Tactical Insights...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Luciano Spalletti Leads Italy's Transition at UEFA Euro 2024.docx
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Paris 2024 History-making Matildas team selected for Olympic Games.pdf
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
Italy vs Albania Soul and sacrifice' are the keys to success for Albania at E...
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
Netherlands vs Austria Netherlands Face Familiar Foes in Euro Cup Germany Gro...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Spain vs Croatia Euro 2024 Spain's Chance to Shine on the International Stage...
Lexus RX450h
- 1. Advanced Consumer Behaviour Andy 42134727 Gavin 42245436 Lin 42144454 Ricky 42178664
- 2. Profile of Selected Consumer Group Problem recognition Information Search Profile of Selected Product Evaluating and Selecting Alternatives Decision Making Process Store Choice and Purchase Postpurchase Process Internal External Motivation Learning Reference Group Attitudes Lifestyle Household Marketing Mix
- 3. Market the age group will be 40 plus since these age group has higher income level nearly 4 million Australia population are a part of LOHAS Australia people 40.5% for high household income (AU$1078 or more per week) in Australia. 16.9% for family included parents and children in high household income
- 4. Hybrid Sport Luxury SUV Low fuel consumption Lower emission High performance Lexus RX450h RX450h with 6.4 L/ 100km VS non-hybrid SUV RX350 with 11 L/ 100km (Lexus Australia, 2010)
- 6. Decision Making Process Marketing Mix External Internal Lifestyle Household Attitude Motivation Reference Group Learning
- 7. ProductDevelopment Promotion Increase favourability Increase probability of purchasing RX450h Purchase RX450h (at low interest rate)/ in cash
- 8. Lexus RX450h VS Lexus RX350
- 10. Product – RX450h Attitude (Cognitive Component): 51% VS 26% (Boulder Country Business Report, 2003)
- 12. Step 2 – Promotion (Key Elements in Commercials) Objective: increase favourability toward RX450h Implementation: Commercial advertisement Vicarious Learning Observe from demonstration Superior wannabe Classical Conditioning Soft music Motivation Manifest Environmentalconcern Attitude Cognitive Component Changing Belief Household Different Roles Decision maker/ users Reference group Identification Care for their children
- 13. Promotion (Media Channels) Preference strategy Trying to reach TA through as many channels as possible TV: Nature TV programs: National Geographic, Discovery Magazine: Green Lifestyle magazine, ECOS magazine Outdoors: Billboards & postings at airport (56% foreign travel) Lifestyle Media Pattern Interests & Activities Classical conditioning Consistency with program Household Different Roles Decision maker Broadcast period: Evenings and weekends
- 14. Step 3 – Promotion Objective: engage customer and persuade test drive Implementation: Family day event Operant Learning Engage test drive Motivation Manifest Approach -avoidance Attitude Behavioural component Discount promotion Household Different roles Influencer/ users
- 15. Other Promotional Tools Personal Sales Existing customer Post-Purchase evaluation Reach potential customer Relationship Marketing
- 17. Fortitude Valley
- 19. Luxury, high-class decoration and layout In-store atmosphere Extremely Luxury Extremely Economical
- 21. According to the research (McWilliams et al, 2006), LOHAS consumers are willing to pay premium for the hybrid car
- 22. The only one hybrid SUV vehicle in Australia market (First mover advantage)
- 23. Reference List: Australia Bureau Statistic, 2009, Household Income and Income Distribution in Australia, published by Australia Bureau Statistics in 2009. Boulder County Business, 2003, LOHAS consumer research to be unveiled, Boulder County Business Report, Jun 13-Jun 26 2003, published by ABI/INFORM Dateline, p12. Lexus Australia, 2010, A Distinctively Elegant World First, retrieved on 14th September 2010 from < http://www.lexus.com.au/model/rx450h/> MobiumGroup, 2007, Consumer Segments, retrieved on 30th September 2010, from <http://www.lohas.com.au/consumer-segments> McWilliams, A., Siegel, S. D. & Wright, M. P., 2006, Corporate Social Responsibility: Strategic Implications, Journal of Management Studies 43:1 January 2006. Natural Marketing Institute, 2010, LOHAS Consumers Around the World, LOHAS Journal, spring edn, pp. 11-46. Quester, P., Neal, C. & Pettigrew, S., 2007, Consumer Behaviour, Implication for Marketing Strategy, 5th edt, published by McGraw-Hil Irwin.
- 24. THANK YOU QUESTION ?