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Leveraging the Power of an Internet Marketing System Presented by: Beth Kahlich Internet Marketing Consultant, WSI
Project Based Website vs. IMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Big Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is it? IM vs. Traditional Marketing ,[object Object],[object Object],[object Object]
Why do you need an IMS? ,[object Object],[object Object]
Retain   Customers ,[object Object],[object Object],[object Object],    Lifetime Value = today + future + referrals IM gives you the opportunity to locate and stay in contact with your best clients and prospects
Seize a Huge Opportunity ,[object Object],[object Object],[object Object],Are they finding YOU, or your competitor?
Search Engine Essentials Paid Search Advertising (Pay-Per-Click) Local Search Organic Search
How Does IM Work?  Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object]
How Does IM Work?  Pay per click (PPC)   ,[object Object],[object Object],[object Object]
Paid Search Marketing  ,[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],Newsletters Product Specials/Offerings Product Announcements
Landing Pages (Optimized Informational Pages) ,[object Object],[object Object],[object Object],[object Object]
Conversion Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking Web Metrics & Analytics ,[object Object],[object Object],[object Object]
Locate on Google for Keyword  “cookie cake”
Keyword Results
About WSI ,[object Object],[object Object],[object Object]

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Leveraging The Power Of An Internet Marketing System