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Leveraging the Benefits of 
Rural Network Alliances
Rural Communities 
Residents are 
older, sicker, 
poorer, more 
likely to be 
uninsured, have 
higher 
healthcare costs 
Fiercely 
independent 
Access to 
healthcare key 
to survival
Rural Healthcare 
Pursue strategy of local service delivery 
High fixed costs/low volume 
Current payment systems unravelling 
No defined strategy for payment and delivery system reform
Consolidate or Close or . . .? 
Capital Investment 
Joint Operating 
Agreement 
Loss of Control 
Minority 
Investment 
Joint Venture 
Management 
Agreement 
Asset 
Purchase/Acquisition 
Lease 
Merger/ 
Membership 
Substitution
The Third Way 
SSOC 
Shared 
Services 
Operating 
Company 
CSOC 
Care 
System 
Operations 
Company
Shared Services Operating Company 
• Governance structure to support 
decision-making process 
Independent 
providers form 
new company 
• Group purchasing arrangements 
• Combine administrative functions 
• Coordinated IT solutions 
• Share best practices 
Leverage 
resources and 
pursue 
economies of 
scale
SSOC Examples 
Stratus Healthcare (Georgia) 
Value Care Alliance (Connecticut) 
Trivergent Health Alliance (Maryland) 
Illinois Rural Community Care Organization
Planned Evolution 
Population 
health 
management 
Clinical 
integration 
Joint 
contracting
But What’s Missing? 
Still 
focused 
on local 
delivery 
of care 
Not 
Still 
operating 
in silos 
addressing 
continuum 
of care
Triple Aim 
Three Dimensions of Value
Bringing Value to Healthcare 
• 
Sick Care 
Population 
Health
Sick Care Population Health 
Provider- 
Centered 
Patient- 
Centered
Sick Care Population Health 
Diagnose and 
treat 
presenting 
illness or 
injury 
Address 
preventive and 
chronic care 
needs of 
specific 
population
Sick Care Population Health 
Fee-for-Service 
Reimbursement 
Value-Based 
Payment Models
Sick Care Population Health 
Risk Resides 
with Payer 
Risk Resides 
with Provider
Sick Care Population Health 
Provider 
Silos 
Systems of 
Care
Silo System 
Single 
provider 
treats one 
patient at a 
time 
Providers in 
collaboration 
support health 
of defined 
population
Care System Operations Company 
• Extended group with similar 
interests or concerns who interact 
and remain in informal contact for 
mutual assistance or support 
Network 
• Regularly interacting or 
interdependent group of items 
forming a unified whole 
System
CSOC Characteristics 
• Vehicle for independent providers to form system of 
care 
• Collaborative decision-making through new 
governance structure 
– Define population served 
– Establish continuum of care 
– Define each participant’s role in that continuum 
– Identify and secure necessary resources 
– Align incentives 
– Require accountability
CSOC Survey 
University of Iowa Health Alliance 
Health Network of Missouri 
Kansas Heart and Stroke Collaborative
University of Iowa Health Alliance
University of Iowa Health Alliance 
• Transition primary care practices to 
PCMH model 
• Establish evidence-based medicine 
standards of care 
• Pursue programs to 
determine/address health status of 
communities 
• Develop provider educational 
programs 
• Pursue patient engagement strategies 
• Share IT and data analytics costs 
• Collaborate in research initiatives 
• Position organizations to participate in 
new payment models 
Formed in 
2012 among 4 
health 
systems (50 
hospitals); 
provider 
network for 
Iowa/NE CO-OP
Health Network of Missouri 
Academic medical 
center + 4 
community 
hospitals 
2+ years as learning 
collaborative 
Formed new entity 
in June 2014 to 
develop clinically 
integrated network
Network Compacts 
Covenants among all Members 
Developed and operationalized by task forces 
comprised of Member representatives 
Specific charges to task forces developed 
through Steering Committee planning process 
Interactive and mutually supportive
Member Contracts 
Vehicle for arrangements between less than 
all Members 
Allows Alliance to move expeditiously on 
matters of interest to individual Member 
groupings 
Network Compact development takes priority, 
but can pursue Member Contracts at same time 
Transparency between Members about work 
being done under Member Contracts
MD Anderson, Mayo, 
Cleveland Clinic 
• Franchise reputation 
– Control vs. collaboration 
• Disease specific (cancer, heart) 
• Continuum of care? 
• Reach out to rural?
Kansas Heart and Stroke Collaborative 
University of Kansas Hospital received $12.5 
million Health Care Innovation Award 
Develop rural clinically integrated network 
involving AMC, rural tertiary care center, 10 
CAHs, FQHC, and providers at all facilities 
Focus on regional systems of care for patients 
at risk of or who have suffered 
heart attack or stroke
The Kansas Heart and Stroke Collaborative 
is a care delivery and payment model to 
improve rural Kansans’ heart health and 
stroke outcomes and reduce total cost of 
care for that population.
Overarching Strategies 
Integration 
(Teamwork) 
Incentives 
(Rewards for 
Teamwork + 
Fieldwork) 
Interventions 
(Fieldwork)
Incentives 
Rewards for Teamwork & Field Work 
• Direct payment for care management 
services 
• Upward payment adjustments for 
participating rural physicians and mid-level 
providers 
• Disease-specific shared savings program 
Transitional 
payment model 
• Build shared analytic infrastructure to 
identify and evaluate alternatives to cost-based 
reimbursement to preserve local 
access to care 
Transformational 
payment model
Commit to Action 
• Shared vision 
• Balance interests (common vs. individual) 
• Committed resources 
– Time and energy 
– Financial 
• Accountability 
• Trusting environment
SSOC/CSOC Phases 
Strategy 
Development 
• Engage in level-setting education 
• Define rationale and objectives 
• Determine scope 
• Examine feasibility 
Partner 
Assessment 
• Develop selection criteria 
• Perform SWOT analysis 
• Enter into letters of intent
SSOC/CSOC Phases 
Establish Terms of 
Relationship 
• Prioritize objectives 
• Document rights and 
responsibilities 
Commence/ Maintain 
Relationship 
• Strategic and 
operational planning 
• Secure IT 
infrastructure 
• Develop timelines and 
link resources 
• Identify performance 
measures
SSOC/CSOC Phases 
Pursue New 
Opportunities 
• Joint contracting 
• Relationships with other networks 
Exit Strategy 
• Specify triggers 
• Determine procedures to wind down 
alliance
How Structure Facilitates 
Organization’s Function 
Provides structured 
environment for 
discussion and decision 
Promotes trust and 
transparency 
Balances power 
among diverse 
participants 
Facilitates joint 
decision-making in a 
safe environment 
Protects individual 
rights and concerns
Key Elements of an Effective Structure 
Balanced time/energy/economic investments by participants 
Balanced voting rights/reserved powers for participants 
Shared vision and goals while recognizing “sacred cows” to be protected 
Formal but flexible and adaptable rules of operation 
Provides fair opportunity for participants to engage and be heard 
Allows for organizational change/growth to address evolution of function
Pershing Yoakley & Associates, PC 
9900 W. 109th Street, Suite 130 
Overland Park, KS 66210 
913.232.5145 
Jeff Ellis 
jellis@pyapc.com 
Martie Ross 
mross@pyapc.com

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Leveraging the Benefits of Rural Network Alliances

  • 1. Leveraging the Benefits of Rural Network Alliances
  • 2. Rural Communities Residents are older, sicker, poorer, more likely to be uninsured, have higher healthcare costs Fiercely independent Access to healthcare key to survival
  • 3. Rural Healthcare Pursue strategy of local service delivery High fixed costs/low volume Current payment systems unravelling No defined strategy for payment and delivery system reform
  • 4. Consolidate or Close or . . .? Capital Investment Joint Operating Agreement Loss of Control Minority Investment Joint Venture Management Agreement Asset Purchase/Acquisition Lease Merger/ Membership Substitution
  • 5. The Third Way SSOC Shared Services Operating Company CSOC Care System Operations Company
  • 6. Shared Services Operating Company • Governance structure to support decision-making process Independent providers form new company • Group purchasing arrangements • Combine administrative functions • Coordinated IT solutions • Share best practices Leverage resources and pursue economies of scale
  • 7. SSOC Examples Stratus Healthcare (Georgia) Value Care Alliance (Connecticut) Trivergent Health Alliance (Maryland) Illinois Rural Community Care Organization
  • 8. Planned Evolution Population health management Clinical integration Joint contracting
  • 9. But What’s Missing? Still focused on local delivery of care Not Still operating in silos addressing continuum of care
  • 10. Triple Aim Three Dimensions of Value
  • 11. Bringing Value to Healthcare • Sick Care Population Health
  • 12. Sick Care Population Health Provider- Centered Patient- Centered
  • 13. Sick Care Population Health Diagnose and treat presenting illness or injury Address preventive and chronic care needs of specific population
  • 14. Sick Care Population Health Fee-for-Service Reimbursement Value-Based Payment Models
  • 15. Sick Care Population Health Risk Resides with Payer Risk Resides with Provider
  • 16. Sick Care Population Health Provider Silos Systems of Care
  • 17. Silo System Single provider treats one patient at a time Providers in collaboration support health of defined population
  • 18. Care System Operations Company • Extended group with similar interests or concerns who interact and remain in informal contact for mutual assistance or support Network • Regularly interacting or interdependent group of items forming a unified whole System
  • 19. CSOC Characteristics • Vehicle for independent providers to form system of care • Collaborative decision-making through new governance structure – Define population served – Establish continuum of care – Define each participant’s role in that continuum – Identify and secure necessary resources – Align incentives – Require accountability
  • 20. CSOC Survey University of Iowa Health Alliance Health Network of Missouri Kansas Heart and Stroke Collaborative
  • 21. University of Iowa Health Alliance
  • 22. University of Iowa Health Alliance • Transition primary care practices to PCMH model • Establish evidence-based medicine standards of care • Pursue programs to determine/address health status of communities • Develop provider educational programs • Pursue patient engagement strategies • Share IT and data analytics costs • Collaborate in research initiatives • Position organizations to participate in new payment models Formed in 2012 among 4 health systems (50 hospitals); provider network for Iowa/NE CO-OP
  • 23.
  • 24. Health Network of Missouri Academic medical center + 4 community hospitals 2+ years as learning collaborative Formed new entity in June 2014 to develop clinically integrated network
  • 25.
  • 26. Network Compacts Covenants among all Members Developed and operationalized by task forces comprised of Member representatives Specific charges to task forces developed through Steering Committee planning process Interactive and mutually supportive
  • 27. Member Contracts Vehicle for arrangements between less than all Members Allows Alliance to move expeditiously on matters of interest to individual Member groupings Network Compact development takes priority, but can pursue Member Contracts at same time Transparency between Members about work being done under Member Contracts
  • 28. MD Anderson, Mayo, Cleveland Clinic • Franchise reputation – Control vs. collaboration • Disease specific (cancer, heart) • Continuum of care? • Reach out to rural?
  • 29. Kansas Heart and Stroke Collaborative University of Kansas Hospital received $12.5 million Health Care Innovation Award Develop rural clinically integrated network involving AMC, rural tertiary care center, 10 CAHs, FQHC, and providers at all facilities Focus on regional systems of care for patients at risk of or who have suffered heart attack or stroke
  • 30. The Kansas Heart and Stroke Collaborative is a care delivery and payment model to improve rural Kansans’ heart health and stroke outcomes and reduce total cost of care for that population.
  • 31. Overarching Strategies Integration (Teamwork) Incentives (Rewards for Teamwork + Fieldwork) Interventions (Fieldwork)
  • 32.
  • 33. Incentives Rewards for Teamwork & Field Work • Direct payment for care management services • Upward payment adjustments for participating rural physicians and mid-level providers • Disease-specific shared savings program Transitional payment model • Build shared analytic infrastructure to identify and evaluate alternatives to cost-based reimbursement to preserve local access to care Transformational payment model
  • 34. Commit to Action • Shared vision • Balance interests (common vs. individual) • Committed resources – Time and energy – Financial • Accountability • Trusting environment
  • 35. SSOC/CSOC Phases Strategy Development • Engage in level-setting education • Define rationale and objectives • Determine scope • Examine feasibility Partner Assessment • Develop selection criteria • Perform SWOT analysis • Enter into letters of intent
  • 36. SSOC/CSOC Phases Establish Terms of Relationship • Prioritize objectives • Document rights and responsibilities Commence/ Maintain Relationship • Strategic and operational planning • Secure IT infrastructure • Develop timelines and link resources • Identify performance measures
  • 37. SSOC/CSOC Phases Pursue New Opportunities • Joint contracting • Relationships with other networks Exit Strategy • Specify triggers • Determine procedures to wind down alliance
  • 38. How Structure Facilitates Organization’s Function Provides structured environment for discussion and decision Promotes trust and transparency Balances power among diverse participants Facilitates joint decision-making in a safe environment Protects individual rights and concerns
  • 39. Key Elements of an Effective Structure Balanced time/energy/economic investments by participants Balanced voting rights/reserved powers for participants Shared vision and goals while recognizing “sacred cows” to be protected Formal but flexible and adaptable rules of operation Provides fair opportunity for participants to engage and be heard Allows for organizational change/growth to address evolution of function
  • 40. Pershing Yoakley & Associates, PC 9900 W. 109th Street, Suite 130 Overland Park, KS 66210 913.232.5145 Jeff Ellis jellis@pyapc.com Martie Ross mross@pyapc.com

Editor's Notes

  1. Barbara
  2. Martie