HNTB is a 100-year old employee-owned infrastructure firm serving public and private clients. Patricia Mosher and Doug Mann discuss HNTB's strategy for positioning itself as a thought leader in transportation. They focus on understanding client challenges and use their expertise to help clients solve issues. HNTB implements its strategy at all levels through leadership involvement, client-facing teams, and offices tailored to local markets. Tactics include their THINK magazine, forums, and surveys to drive discussion on industry trends alongside media relations and speaking opportunities.