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1P a g e
MICRO-MOBILITY PLATFORM FOR INDIA
2P a g e
YULU IS INDIA’S LARGEST
EV FIRST MICRO
MOBILITY PLATFORM
Yulu is India’s only and the largest eco-friendly multi-vehicle format
micro-mobility platform solving for traffic congestion and air-quality.
We provide shared mobility for short distance in an A->B model.
Yulu has integrated Metro Trains, Sub-urban Railways, City
Bus System and Car-pooling services to solve for the first
and the last mile.
SOLVING FOR FIRST & LAST MILE
Lack of or hassle in finding parking space, high traffic
congestion are big pain points for the urban commuters.
Yulu provides a reliable, affordable and efficient option to
cover short distances.
MOST EFFICIENT COMMUTE FOR SHORT DISTANCE
3P a g e
BUILT USING HIGHLY
SCALABLE PLAYBOOK
We have built shared mobility first vehicles, policy framework for
micro-mobility, infrastructure for parking & EV charging and consumer
habit for micro-mobility over last one and half years by building a
thriving ecosystem
Built a durable & practical EV for short distance commute.
More than 85% of our fleet will be electric.
EV FIRST
Our electric scooter, Yulu Miracle is generating > 60%
contribution margin. Highest in the world of micro-mobility !
MOST PROFITABLE, BEATING GLOBAL PEERS
Holistic approach to build the category and run multi-format
vehicle that solve for urban commute in a sustainable way.
ECOSYSTEM & PLATFORM APPROACH
4P a g e
$1 Bn INDIA &
$1 Bn GLOBAL
REVENUE BY 2023
We have the strongest foundation to become the
LARGEST player in India.
BECOME LARGEST MICRO-MOBILITY PLATFORM
Using scale of the domestic market and strategic partners,
we aspire to take Yulu to 10+ countries outside India.
GLOBAL FOOTPRINT
Strategic partnership with OEMs, Urban mobility platforms
and top Cities to make it happen.
DEEP PARTNERSHIPS
Y O U R H E A D L I N E
YOUR LOGO
India – 25 Mn Users doing 7 trips per month at $0.5 each trip
Global – 10 Mn Users doing 7 trips per month at $1.25 each trip
5P a g e
Yulu has achieved a great Product
Market Fit. Now it is the time for hyper
scaling of the business.
No spoon feeding, just highly
empowered team. We have created an
environment for the best ideas to win.
We believe that age is not a criteria for
maturity and capability. We bet big on
our people and give them large
mandate.
Go for
BLITZSCALING
Almost FLAT
Hierarchy
Take BIGGER
Responsibility
6P a g e
Traffic congestion and Air-
pollution are top issues for all
large cities. City authorities see
Yulu as their key partner in fixing
urban mobility. They also support
to handle theft & vandalism.
Yulu has recieved unprecedented
support from large corporates
and real estate developers. Not
only infrastructure, they have
helped us with customer
acquisition without additional
Marketing $$.
CORPORATES
Besides support for
infrastructure, they have been
supporting to enable the behavior
change as well as being an
advocate for a holistic vision for
sustainable mobility.
01
CREATION OF INFRASTRUCTURE FOR
PARKING & BATTERY CHARGING (3C APPROACH)
CITIES
02
CITIZENS
03
7P a g e
BUILDING VERTICALLY
INTEGRATED MICRO-
MOBILITY PLATFORM
Own dedicated on-ground Operations team to
ensure a desired quality of service. Building brand
for long term.
CONSUMER
BRAND &
OPERATIONS
Miracle uses swappable Li-Ion batteries. In-house
designed Charging station which are located at
our partners location across the cluster.
PRIVATE CHARGING
INFRASTRUCTURE
We have designed our vehicles for the context of
shared micro-mobility and get them manufactured
with the help of deep partnerships.
VEHICLE DESIGN
& MANUFACTURING
8P a g e
ML & AI play an integral
role. We extensively use
Demand-Supply Prediction
models, Route Optimization
and Battery Swapping
Operations to bring
efficiency in our operations.
ML/AI FOR EFFICIENCY
Every team member has
actionable insights with a
mobile friendly dashboard.
They see real time situation
of demand & supply, get
alerts for critical events like
theft & vandalism.
ACTIONABLE INSIGHTS
Not only we have live tracking of our assets (Move & Miracle), we have
real time visibility for our on-ground resources like Yulu Pilots,
Relocation vehicles, etc. We track the tasks performed by our team
and overlay with the customers ratings and yield of the network. This
helps in tracking the performance of the blue collar workers.
ON-GROUND OPS MANAGEMENT
TECHNOLOGY
DRIVEN OPS
9P a g e
Co-Founder-InMobi, India’s first
profitable internet Unicorn. Built
Revenue Engine in 10 countires.
Raised $220 Mn (Softbank),
B Tech - IIT Kanpur
Founder – Center for SMART Cities
Successful Exits of VC funded
Startups Urban Infrastructure expert
B Tech - IIT Kanpur
Masters – Tokyo University
Logistics and Supply Chain
Leader, 14 years experience with
Maersk in Netherlands, Germany,
India and Switzerland
MBA – Symbiosis / MISE
Amit Gupta
Chief Executive Officer
RK Misra
President Ecosystem Partnerships
Hemant Gupta
Chief of Operations
Data & Platform Expert
Technology leader. 15 yrs strong
hands-on experience in the US B
Tech – IIT Kanpur
Masters – GIST, Korea
Naveen Dachuri
Chief Technology Officer
G R O W T H & P R O F I TA B I L I T Y O B S E S S E D F O U N D I N G T E A M
75+ Members team across Technology, Operations, Partnerships, R&D etc
Key Instituitional Investors – 3one4 Capital (India), Blume Ventures (India), Joe Hirao (Japan) ; Incubate Fund (Japan) ; WaveMaker (Singapore)
10P a g e
AFTER LEARNING TO WALK & RUN, YULU IS NOW READY TO FLY
Strategic partnership with OEMs, Urban
Mobility Stakeholder & Cities.
DEEP STRATEGIC PARTNERSHIPS
ONLY company in India to be self-sufficient
to run shared EV business at scale.
VERTICALLY INTEGRATED
Network of well-defined 1000s of Yulu Zones
run by a dedicated on-ground Ops team.
SCALABLE MODULAR SETUP
Super passionate and dedicated founding
team determined to transform mobility.
Just like mobile internet, EV led mobility
is a large space, Yulu is going for a KILL.
Yulu’s Unit Economics is better than its
global peers like Lime and Bird.
STRONG FOUNDING TEAM BUILDING VERY LARGE BUSINESSPOSITIVE UNIT ECONOMICS

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Lets transform Urban Mobility in India

  • 1. 1P a g e MICRO-MOBILITY PLATFORM FOR INDIA
  • 2. 2P a g e YULU IS INDIA’S LARGEST EV FIRST MICRO MOBILITY PLATFORM Yulu is India’s only and the largest eco-friendly multi-vehicle format micro-mobility platform solving for traffic congestion and air-quality. We provide shared mobility for short distance in an A->B model. Yulu has integrated Metro Trains, Sub-urban Railways, City Bus System and Car-pooling services to solve for the first and the last mile. SOLVING FOR FIRST & LAST MILE Lack of or hassle in finding parking space, high traffic congestion are big pain points for the urban commuters. Yulu provides a reliable, affordable and efficient option to cover short distances. MOST EFFICIENT COMMUTE FOR SHORT DISTANCE
  • 3. 3P a g e BUILT USING HIGHLY SCALABLE PLAYBOOK We have built shared mobility first vehicles, policy framework for micro-mobility, infrastructure for parking & EV charging and consumer habit for micro-mobility over last one and half years by building a thriving ecosystem Built a durable & practical EV for short distance commute. More than 85% of our fleet will be electric. EV FIRST Our electric scooter, Yulu Miracle is generating > 60% contribution margin. Highest in the world of micro-mobility ! MOST PROFITABLE, BEATING GLOBAL PEERS Holistic approach to build the category and run multi-format vehicle that solve for urban commute in a sustainable way. ECOSYSTEM & PLATFORM APPROACH
  • 4. 4P a g e $1 Bn INDIA & $1 Bn GLOBAL REVENUE BY 2023 We have the strongest foundation to become the LARGEST player in India. BECOME LARGEST MICRO-MOBILITY PLATFORM Using scale of the domestic market and strategic partners, we aspire to take Yulu to 10+ countries outside India. GLOBAL FOOTPRINT Strategic partnership with OEMs, Urban mobility platforms and top Cities to make it happen. DEEP PARTNERSHIPS Y O U R H E A D L I N E YOUR LOGO India – 25 Mn Users doing 7 trips per month at $0.5 each trip Global – 10 Mn Users doing 7 trips per month at $1.25 each trip
  • 5. 5P a g e Yulu has achieved a great Product Market Fit. Now it is the time for hyper scaling of the business. No spoon feeding, just highly empowered team. We have created an environment for the best ideas to win. We believe that age is not a criteria for maturity and capability. We bet big on our people and give them large mandate. Go for BLITZSCALING Almost FLAT Hierarchy Take BIGGER Responsibility
  • 6. 6P a g e Traffic congestion and Air- pollution are top issues for all large cities. City authorities see Yulu as their key partner in fixing urban mobility. They also support to handle theft & vandalism. Yulu has recieved unprecedented support from large corporates and real estate developers. Not only infrastructure, they have helped us with customer acquisition without additional Marketing $$. CORPORATES Besides support for infrastructure, they have been supporting to enable the behavior change as well as being an advocate for a holistic vision for sustainable mobility. 01 CREATION OF INFRASTRUCTURE FOR PARKING & BATTERY CHARGING (3C APPROACH) CITIES 02 CITIZENS 03
  • 7. 7P a g e BUILDING VERTICALLY INTEGRATED MICRO- MOBILITY PLATFORM Own dedicated on-ground Operations team to ensure a desired quality of service. Building brand for long term. CONSUMER BRAND & OPERATIONS Miracle uses swappable Li-Ion batteries. In-house designed Charging station which are located at our partners location across the cluster. PRIVATE CHARGING INFRASTRUCTURE We have designed our vehicles for the context of shared micro-mobility and get them manufactured with the help of deep partnerships. VEHICLE DESIGN & MANUFACTURING
  • 8. 8P a g e ML & AI play an integral role. We extensively use Demand-Supply Prediction models, Route Optimization and Battery Swapping Operations to bring efficiency in our operations. ML/AI FOR EFFICIENCY Every team member has actionable insights with a mobile friendly dashboard. They see real time situation of demand & supply, get alerts for critical events like theft & vandalism. ACTIONABLE INSIGHTS Not only we have live tracking of our assets (Move & Miracle), we have real time visibility for our on-ground resources like Yulu Pilots, Relocation vehicles, etc. We track the tasks performed by our team and overlay with the customers ratings and yield of the network. This helps in tracking the performance of the blue collar workers. ON-GROUND OPS MANAGEMENT TECHNOLOGY DRIVEN OPS
  • 9. 9P a g e Co-Founder-InMobi, India’s first profitable internet Unicorn. Built Revenue Engine in 10 countires. Raised $220 Mn (Softbank), B Tech - IIT Kanpur Founder – Center for SMART Cities Successful Exits of VC funded Startups Urban Infrastructure expert B Tech - IIT Kanpur Masters – Tokyo University Logistics and Supply Chain Leader, 14 years experience with Maersk in Netherlands, Germany, India and Switzerland MBA – Symbiosis / MISE Amit Gupta Chief Executive Officer RK Misra President Ecosystem Partnerships Hemant Gupta Chief of Operations Data & Platform Expert Technology leader. 15 yrs strong hands-on experience in the US B Tech – IIT Kanpur Masters – GIST, Korea Naveen Dachuri Chief Technology Officer G R O W T H & P R O F I TA B I L I T Y O B S E S S E D F O U N D I N G T E A M 75+ Members team across Technology, Operations, Partnerships, R&D etc Key Instituitional Investors – 3one4 Capital (India), Blume Ventures (India), Joe Hirao (Japan) ; Incubate Fund (Japan) ; WaveMaker (Singapore)
  • 10. 10P a g e AFTER LEARNING TO WALK & RUN, YULU IS NOW READY TO FLY Strategic partnership with OEMs, Urban Mobility Stakeholder & Cities. DEEP STRATEGIC PARTNERSHIPS ONLY company in India to be self-sufficient to run shared EV business at scale. VERTICALLY INTEGRATED Network of well-defined 1000s of Yulu Zones run by a dedicated on-ground Ops team. SCALABLE MODULAR SETUP Super passionate and dedicated founding team determined to transform mobility. Just like mobile internet, EV led mobility is a large space, Yulu is going for a KILL. Yulu’s Unit Economics is better than its global peers like Lime and Bird. STRONG FOUNDING TEAM BUILDING VERY LARGE BUSINESSPOSITIVE UNIT ECONOMICS