Let's Chat About Chat
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1. The document discusses the rise of messaging platforms and how they have become the dominant form of communication, surpassing social media and traditional websites. 2. It explains how businesses need to meet consumers on messaging platforms, where people now spend much of their time and have come to expect 24/7 access. 3. The document outlines how companies are already using chatbots on messaging apps for tasks like providing conversational content, facilitating e-commerce purchases, and automating lead generation.
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Google Ads Vs Social Media Ads-A comparative analysis
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Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Let's Chat About Chat
- 1. Let’s Chat About Chat Bots, messaging, and the future of marketing strategy
- 2. WHO AM I? Connor Cirillo. I lead HubSpot’s North American messaging and bots strategies. Drake superfan. Tweet at me: @connorcirillo
- 4. 1. The rise of messaging (and why) 2. How it impacts you today and tomorrow 3. Ways you can use it in your business AGENDA
- 6. 1997 - WEB
- 9. 1997 - Point and click 2007 - Swipe 2017 - Converse EVOLUTION OF COMMUNICATION
- 10. KEY TERMS
- 11. What’s a conversation? Interactive communication between two or more entities.
- 12. What’s a chatbot? An automated computer program designed to simulate conversation with human users.
- 13. What’s a messaging platform? Real-time online platforms where users exchange text and rich media messages.
- 14. Conversations with chatbots happen on messaging platforms. HOW IT FITS TOGETHER
- 16. LET’S PLAY: WHICH NUMBER IS HIGHER?
- 17. MORE USERS: MESSAGING OR SOCIAL?
- 18. MORE USERS: MESSAGING OR SOCIAL? 4 billion 3.5 billion
- 19. MORE USERS: MESSAGING OR SOCIAL? 4 billion
- 21. 53% Of Earth uses a top messaging platform
- 22. MORE USERS: MESSENGER OR EARTH (1800)?
- 23. MORE USERS: MESSENGER OR EARTH (1800)? 1.3 billion 1 billion
- 24. MORE USERS: MESSENGER OR EARTH (1800)? 1.3 billion
- 27. 107 Countries
- 28. Source: Giphy
- 29. 2. Messaging platforms have exploded 1. The way consumers talk has evolved 3. Facebook is the largest player here EVOLUTION OF COMMUNICATION
- 30. WHY IT MATTERS
- 31. Messaging has changed what consumers expect.
- 32. 51% Say a business needs to be reachable 24/7 Source: Ubisend
- 33. Want to reach a business through messaging Source: Twilio
- 36. Like, a lot less.
- 38. TRADITIONAL CHANNEL TRENDS 8 seconds Average human attention span Source: Microsoft
- 39. TRADITIONAL CHANNEL TRENDS 9 seconds Average goldfish attention span Source: TIME Magazine (yes, really)
- 41. Like, a lot more.
- 44. Source: comScore
- 46. Traditional marketing channels are changing.
- 47. 1. Consumers message for everything 2. Email is losing ground 3. App fatigue is real TRADITIONAL CHANNEL TRENDS
- 48. WHY MESSAGING AND BOTS WIN
- 50. WHY MESSAGING AND BOTS WIN Reach your users where they already spend their time.
- 51. WHY MESSAGING AND BOTS WIN
- 52. WHY MESSAGING AND BOTS WIN 99% SMS open rate Source: Business2Community
- 53. HOW COMPANIES USE BOTS TODAY
- 56. ALTERNATIVE
- 57. Shorter, digestible content that feels more natural to readers WHY THIS WORKS
- 60. ALTERNATIVE
- 61. Removes all friction to purchase WHY THIS WORKS
- 63. USE CASE Lead generation (webinar signup)
- 64. ALTERNATIVE
- 65. WHY THIS WORKS Conversations are a natural way to collect information
- 69. 1. Conversational content 2. E-commerce 3. Lead generation HOW COMPANIES USE BOTS TODAY
- 70. THE FUTURE OF BOTS
- 71. BUSINESSES LIVE EVERYWHERE Businesses will become omnichannel and omnipresent. We will talk to businesses the way we talk to friends & family.
- 72. BUSINESSES LIVE EVERYWHERE ● Voice ● Search ● Social ● Messaging ● Online ● AR/VR ● Email
- 73. WON’T BOTS JUST REPLACE US?
- 74. BOTS MAKE US BETTER Bots and artificial intelligence will help us be better at our jobs. Focus more on making an impact, less on repetitive work.
- 77. TACTICAL TAKEAWAYS Keep your use case narrow
- 78. TACTICAL TAKEAWAYS Your users are your roadmap
- 79. 1. Don’t deceive users. 2. Do fewer things better. 3. Build fast, ship often. TACTICAL TAKEAWAYS
- 80. NOW’S THE TIME TO START ● Costs less than dinner to get started ● First-mover advantage ● If I can do it, you’re all set
- 81. Bots and messaging will make business better. Go to HubSpot.com/bots to learn how.
- 83. Questions?