The lesson plan aims to teach students about branding by having them identify branded products, explore differences between branded and non-branded products, and examine how branding can affect product costs. The plan includes starter activities to name brands and consider factors in online purchases. Students will then analyze trainer purchasing options and learn how branding can impact product pricing. They will justify their preferred products and choices.

1. PGCE Citizenship Lesson Plan
Date/Group Monday 21st march 2011 – 7LR
Lesson aim or key What do we mean by branding?
question
Learning outcomes A – all students will be able to identify different branded
(label A, B, C etc.) products
B – most will be able to explore the difference when buying a
You also may want to branded and non-branded product
differentiate by C – some will be able to examine how branding can affect the
outcome (all, most,
cost of the product they want
some)
Key concepts/terms Branding, advertising, marketing
used
Relation to previous Money,
learning
Assessment
opportunities
Differentiation By learning outcome
Homework
Resources
Time Teacher activity Student activity Outcomes working
towards (A,B,C etc)

2. 0-5 Settle class Get out books etc
5-10 Starter: Guess the Name as many brands as
brand game possible to win a prize
10 – 20 Students must write down
Ebay game – what do you as many things that a
want to know? consumer must know before
purchasing an item
20-30 Trainers to buy Student examine how
different choices can be
made when spending money
30-35 Did you know – listening Did you know that many
activity companies are owed by an
umbrella company
35-45 You do the math! Student look at how
branded goods can be more
expensive than non-branded
goods
45-50 Beat the teacher! Can you justify your choice
and explain why it is better
than the teacher
Evaluation of the lesson